Paris Talks Marketing

A wake-up call for businesses everywhere: either adapt to the First-Party Data (1PD) era or risk falling behind!

In this episode, we explore the dynamic intersection of artificial intelligence, marketing technology, personalized customer experiences, and 1PD.

Though not a marketing world newcomer, AI is experiencing a renaissance. From harnessing generative AI to automate repetitive tasks to predicting consumer behavior, AI has become indispensable for leading brands and their marketing teams.

But the landscape is shifting. "AI doesn't work without good data."

Customers now demand personalized experiences while growing increasingly cautious about data privacy. With evolving consumer preferences and stricter data regulations, brands are at a crossroads.

The solution? Crafting a robust first-party data strategy. This strategy empowers the level of personalization customers crave while protecting their data.

Learn how to thrive in the post-cookie world with Greg Kihlström, Principal & Chief Strategist at GK5A and author of House of the Customer!


Here are some of the key topics that Greg and Paris discussed in this episode:

• 00:00 Intro
• 02:17 What a personalized customer journey looks like
• 03:42 Example of a well-orchestrated personalized customer journey for SaaS
• 06:59 Generative AI & the future of marketing
• 07:22 How AI impacts smaller organizations
• 11:02 How Gen AI tools fit into the modern MarTech stack
• 11:59 The "people, process, platform & data" part of implementing MarTech
• 13:37 Get a First-Party Data strategy or fall behind
• 15:11 Are you doing enough with your 1PD?
• 15:58 Why companies aren't preparing for the Post-Cookie world
• 21:27 The best First-Party Data strategy
• 25:18 CDP vs. Data Warehouse
• 30:05 Do all companies need a First-Party Data strategy

Mentioned Resources:
Mutinity, a no-code AI platform.
AI and the Future of Marketing


🔥 With different themes, each PTM podcast episode provides a well-rounded perspective that includes our host's own insights. 
Don't miss out on the AI & Marketing Strategy theme of our podcast!

Creators & Guests

Host
Paris Childress
Founder & CEO of Hop Online, Performance Marketing Agency | Ex-Googler
Producer
Desislava Arnaudova
Podcast Marketing Operations Manager | Marketing Specialist of Hop Online

What is Paris Talks Marketing?

Every #SaaS company plays for high stakes, but what does it take to dominate the market right now? 🚀

Look no further than Paris Talks Marketing - the ultimate podcast for SaaS marketers, entrepreneurs, and business owners.

Hosted by Paris Childress, we’re featuring deep dives into the latest industry trends with the top SaaS B2B founders and marketing leaders who reveal what it takes to succeed in B2B SaaS marketing.

Join us as we share insights on testing new tactics and uncovering the latest developments from digital landscape giants like Google, Facebook, and LinkedIn. Tune in and conquer the SaaS market today!