The Successful Bookkeeper Podcast

"People are interested in other people. So you can talk about your practice or where you see perhaps the industry going down the road, but from a point of view that is informed and experienced and maybe has a little bit of vulnerability woven in." -Jess Jensen Jess Jensen, co-founder of Co-pilot Communications, has helped leaders at Microsoft, Qualcomm, Adidas, and now small business owners across North America build their digital presence. In part one of this two-part series, she shares why personal storytelling is key to standing out in today's crowded market. In this interview, you'll learn…

  • Why personal voices connect more than brand voices
  • How storytelling humanizes small businesses
  • Ways to overcome fear & self-doubt

To learn more about Jess, click here.

Connect with her on LinkedIn.

For listeners of the show, Jess Jensen is offering quick, practical 25-minute reviews for business owners and senior leaders who think their profile might be holding them back. You'll get a real-time audit and a handful of actionable next steps. Openings begin the third week of October. No cost, no catch, just clarity. Here's the booking link. Time Stamps 00:00 – Why people connect with personal stories 01:23 – Journey from global brands to co-founding Co-pilot Communications 03:16 – Helping executives build digital platforms 04:31 – Humanizing brands through leadership voices 05:33 – Applying storytelling to small businesses 08:38 – Overcoming fear & finding your voice 12:31 – Differentiation: "Differences sell, similarities don't" 14:54 – Step 1: Define your "audience of one" 19:14 – Step 2: Clarify what you want to stand for 23:24 – Step 3: Practice creating content & iterate 24:27 – Step 4: Build relationships in the comments 25:32 – Preview of part two: Jess's full four-step playbook This episode is brought to you by our friends at Dext! Dext handles transaction capture, keeps your data accurate, and even simplifies e-commerce reconciliation, all in one place. Join thousands of bookkeepers and accountants who've already made the switch. If you're ready to save time, reduce errors, and make bookkeeping more efficient, Dext is for you! Go to thesuccessfulbookkeeper.com/dext to book a demo TODAY and see how it can transform the way you work!]]>

What is The Successful Bookkeeper Podcast?

The Successful Bookkeeper Podcast is a weekly show to help increase your confidence, work smarter and build a business you love.

Each week you'll listen to inspiring guests who will share their success secrets, so you can take your bookkeeping enterprise and life to another level.

Some of them include New York Times Best-Selling Author of E-Myth, Michael E. Gerber, Pure Bookkeeping Co-Founder, Debbie Roberts, the host of The Productive Woman podcast, Laura McClellan and the author of *I Know How She Does It*, Laura Vanderkam.

If you're a bookkeeping business owner who is looking for an uplifting, entertaining and informative podcast exclusively for YOU then you have arrived at the right place!

Get ready because your journey towards success begins — now.

Your Host

Michael Palmer is an acclaimed business coach who has helped hundreds of bookkeepers across the world push through their fears and exponentially grow their businesses and achieve the quality of life they've always wanted.