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In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Scott Gardner and Brent Bouldin, partners and co-founders of New Media Advisors. Together they discuss the importance of SEO in driving customer retention and growth. Scott and Brent also share valuable insights on the need for valuable content, understanding audience intent, and integrating SEO into the organization.
Scott and Brent are partners and co-founders of New Media Advisors, which partners with in-house marketing executives to help build, develop and optimize their internal SEO, content capabilities and vendor relationships. Before this, they both worked in the marketing department at Choice Hotels International, and in digital marketing at the Bank of America.
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