1466 | Fear-Based Selling

In this episode, Carl reflects on a recent conversation with Michael Kitces about fear-based selling and the surprising world of “disturb tracks” designed to create urgency and anxiety. Carl explores why tactics built on fear, complexity, and pressure may “work” in the short term, but ultimately erode trust and connection. It’s a thoughtful conversation about values-based selling, long-term relationships, and the kind of work Carl actually wants to do in the world.

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What is Behavior Gap Radio?

Greetings, Carl here.

This podcast is super simple, it's me wandering through the world noticing things about how to align my use of capital (time and money) with what is actually important to me.

-Carl