Sales Reframed

In Episode 08 of Sales Reframed, host Eric Janssen breaks down the storytelling systems great sellers use to earn attention, cut through skepticism, and make their message land.

You’ll hear from Kellogg Sales Institute Executive Director Craig Wortmann, who built the “Story Matrix” framework that helps individuals organize and draw from stories on demand. From Eric Silverberg and Eli Gladstone, Co-Founders of Speaker Labs, where they teach professionals how to wrap ideas in a story to cut through skepticism and make messages stick. And from Miri Rodriguez, Microsoft alumna, CEO of Empressa.ai, and author of Brand Storytelling, who explains why your origin story may be your most powerful differentiator.

What is Sales Reframed?

Whether you realize it or not, you’re already selling. Every pitch, negotiation, and tough conversation is sales in disguise. Entrepreneur-turned-educator Eric Janssen takes you inside the minds of elite performers across disciplines to reveal how sales principles drive extraordinary results, even for people who've never held a "sales" role. From surgeons to artists to startup founders, one thing's for sure: You'll never see sales the same way again. Sales Reframed is produced in partnership with Ivey Executive Education.

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