The Health Marketing Daily | Nestlé reaches $1B deal to sell | Funktionale Ernährung: Rewe will mit neuer | Distribution: Target Takes on Celeb Supplements

The Health Marketing Daily — September 02, 2026 In this episode: • A $1 billion divestiture of seven supplement brands signals a major strategic pivot by one of the world's largest food companies — reshaping the competitive landscape for every European supplement brand overnight. • Germany's Rewe is launching its own functional protein private label brand — a major retail power move that puts pressure on branded sports nutrition and protein product manufacturers across Europe. • Target's decision to stock both a celebrity-fronted hydration supplement and a science-led performance brand side by side reveals how mass-market retailers are now treating the supplement aisle as a prestige battleground — a trend European health retailers cannot ignore. • New analysis revisiting decades of Vitamin C cold-prevention research finds no protective effect for most people — a direct challenge to one of the supplement category's highest-volume seasonal marketing claims. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health

What is The Health Marketing Daily?

The daily briefing for professionals in health, nutrition, and wellness marketing. Every episode covers an ingredient of the day, the latest science and regulatory updates from EFSA and beyond, and the brand and market moves shaping the nutraceutical industry. Hosted by Klara and Marco — evidence-based, no hype, no bro-science. Built for formulators, brand managers, regulatory affairs teams, and anyone building in the health and nutrition space.