Real Lawyers with Kevin O'Keefe

From Mosaic and Usenet to one of the first immigration websites, Greg retraces securing his domain in 1993 and launching an email bulletin in mid-1994 that still runs today. He digs into early ABA advertising fights, daily site change logs and how that publishing drew calls from places like Cirque du Soleil. Greg explains why a Matthew Bender healthcare immigration book opened doors with Nashville hospital systems, how sports and universities followed, and what being visible to AI now means for lawyers. Practical takeaways: pick a specific niche, write relentlessly, think beyond SEO so ChatGPT can find you.

What is Real Lawyers with Kevin O'Keefe?

Real Lawyers with Kevin O’Keefe explores how legal professionals publish to build influence and drive the business of law. Each week, LexBlog Founder & CEO Kevin O’Keefe sits down with lawyers, journalists, technologists and other leaders to discuss the evolving role of publishing in the legal profession—from blogs and newsletters to podcasts and beyond.

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