Just Be Humans

Summary

In this episode, the host discusses the emotional core of relevance in digital content. He explains the concept of interest graph algorithms and how they have changed the way social media platforms show content. He also explores the human emotional responses and triggers that make content relevant, such as personal connection, value alignment, needs fulfillment, aspirational resonance, and contextual sensitivity. The host provides three practical strategies to increase relevance in digital content: competitive posting on social media, value-forward blog content for search engine optimization, and the empathetic method for pay-per-click ads.

Takeaways

  • Interest graph algorithms have changed the way social media platforms show content, focusing on relevance rather than follower base.
  • Human emotional responses and triggers, such as personal connection, value alignment, needs fulfillment, aspirational resonance, and contextual sensitivity, make content relevant.
  • Three practical strategies to increase relevance in digital content are competitive posting on social media, value-forward blog content for search engine optimization, and the empathetic method for pay-per-click ads.
Chapters

00:00 Understanding the Emotional Core of Relevance in Digital Content
01:56 The Impact of Interest Graph Algorithms on Social Media
05:39 Human Emotional Responses and Triggers for Relevance
12:20 Practical Strategies for Increasing Relevance in Digital Content


What is Just Be Humans?

Welcome to "Be Human," the definitive podcast for B2B leaders ready to catapult their 7-8 figure enterprises into new realms of growth through digital marketing. Hosted by Danny Murawinski, a seasoned digital marketing maven and former professional snowboard coach, "Be Human" offers a unique blend of insights that merge the art of relationship-driven sales with the science of digital scalability.

In a world where authentic connections reign supreme, learn how to finesse the critical human experiences at the heart of your sales, amplifying them digitally to resonate with your Ideal Customer Profile. Each week, we dissect the anatomy of successful sales relationships, crafting offers that not only speak volumes but are poised to echo across the digital expanse.

Danny brings over a decade of experience, connecting B2B ventures with giants from Fortune 500 companies to professional sports teams. His consultative prowess, honed on the snow slopes, now aims to elevate your business strategy through deep dives into the humanistic elements pivotal to relationship-building, alongside cutting-edge digital marketing strategies, tools, and techniques.

Join us for conversations with executives who've mastered the art of growth, navigating their B2B companies to towering figures. "Be Human" is more than a podcast; it's a weekly masterclass in leveraging genuine relationships for exponential digital growth. Tune in, and let's redefine what's possible for your business together.