On this episode, Jess and Joel dive into creative briefs: why you need them, what they should include, and the common mistakes people make when they're using them.
Creative briefs can be an invaluable tool to make sure everyone's on the same page, that everyone agrees about the strategy, and that everyone has all the information they need to do great creative work. Joel and Jess outline a few things you'll want to keep in mind, and the mistakes you'll want to avoid making, when you're developing your creative briefs.
What is The Marketer's In-House?
The podcast that helps businesses do more marketing in-house.