The Trellner Review

We read the September 2026 pricing pages of Instantly, Smartlead and Sales.co and listed what each monthly price buys, plus which jobs stay with the buyer on the software route. Mailbox and domain charges were counted only where a page printed them.

  • Instantly outreach: Growth $47, Hypergrowth $97, Light Speed $358 per month on monthly billing
  • Smartlead: Base $39, Pro $94, Smart $174, Prime $379 per month; mailboxes $4.50 each per month and domains $13 a year extra
  • Sales.co: $1,000, $2,000 or $2,500 per month with list, copy, domains, warmup and replies included
  • Labor: 10 to 20 hours a week of operator time on the software route, by Sales.co's estimate
  • Tie-break: under $500 a month in total, even Sales.co's guide points to the tools

Where Sales.co ranks among ten agencies: managed cold email ranked on first-month cost

Managed service pricing: what Sales.co charges per month

Tool prices as published: Instantly pricing and Smartlead pricing

Trellner Research — trellner.com

What is The Trellner Review?

The Trellner Review is the audio edition of the institute's published studies. Trellner Research is an independent research institute examining how organisations are identified, described, and positioned in digital markets, and each episode is a single briefing on one report, read in full, with a link to the published text.