The Dave Gerhardt Show

In this episode, Dave is joined by Lashay Lewis (Authority Plug), Ben Battaglia (Your Money Line), and Rachel Saltsgaver (Seismic) to talk organic content and using SEO and content marketing to drive a real impact in a B2B SaaS business. They cover: 
  • Content marketing as sales enablement 
  • Using content to push people through the sales funnel 
  • The relationship between paid ads and content marketing 
  • Gating content vs not 
  • An example of how Seismic uses SEO content to drive prospects to their site

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Visit exitfive.com/retreat to apply for Exit Five’s first-ever, in-person Marketing Leadership Retreat, March 18–20, 2026 in Scottsdale, Arizona. Join 100 CMOs and VPs of Marketing from companies like like Zoom, Snowflake, Manychat, Bitly, G2, HP, and more for two days of thinking bigger around a trusted group of peers in marketing. 

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
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What is The Dave Gerhardt Show?

Conversations about marketing and business. Hosted by Dave Gerhardt (Founder of Exit Five, Former CMO). Join the top community for B2B marketers at exitfive.com