In this episode, Dave is joined by
Lashay Lewis (Authority Plug),
Ben Battaglia (Your Money Line), and
Rachel Saltsgaver (Seismic) to talk organic content and using SEO and content marketing to drive a real impact in a B2B SaaS business. They cover:
- Content marketing as sales enablement
- Using content to push people through the sales funnel
- The relationship between paid ads and content marketing
- Gating content vs not
- An example of how Seismic uses SEO content to drive prospects to their site
Speed to lead is everything and that’s why B2B marketing teams today use Calendly to convert leads the moment they’re ready to talk to sales. Instead of doing the whole follow-up late dance, you can book meetings right within the forms on your website. And Calendly has the routing and integrations you need to make sure your prospects get booked with the right sales rep.
Smith.ai increased their website bookings by 26% using Calendly. And Katalon, the all-in-one test automation platform, was able to increase their conversion rate 3X using Calendly.
Join over 20 million users who count on Calendly to simplify meetings, save time and drive revenue revenue by removing the friction from your website. Visit
calendly.com/exitfive to get started with a 14-day free trial.
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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.- They give you unlimited podcast editing and strategy for your B2B podcast.
- Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
- Visit hatch.fm to learn more
What is Exit Five: B2B Marketing with Dave Gerhardt?
Dave Gerhardt (Founder of Exit Five, former CMO) and guests help you grow your career in B2B marketing. Episodes include conversations with CMOs, marketing leaders, and subject matter experts across all aspects of modern B2B marketing: planning, strategy, operations, ABM, demand gen., product marketing, brand, content, social media, and more. Join 3,500+ members in our private community at exitfive.com.