This week - a new stat on independent podcast listeners. PLUS: a deep dive on Spotify's recent claim to being the most preferred platform.
James Cridland's analysis of the Spotify news (recommended): https://podnews.net/update/spotify-q321
Source data for the Spotify announcement: https://tomwebster.media/the-most-important-question-in-podcasting-2021/
Understanding Podcast Stats, again from James Cridland: https://podnews.net/article/understanding-podcast-statisticshttps://podnews.net/article/understanding-podcast-statistics
John Spurlock's analysis of download trackers: https://livewire.io/podcast-trackers-by-episode-share/?utm_source=podnews.net&utm_medium=web&utm_campaign=podnews.net:2021-10-15
Support for the show can be offered at Buy Me A Coffee--and thank you for listening. https://www.buymeacoffee.com/Tomwebster
What is I Hear Things?
A weekly perspective on the business of audio, including podcasting, smart audio, streaming music, social audio, and everything else you stick in your earballs. Hosted by 20+ year audio veteran Tom Webster, SVP of Edison Research.