The Craft with May Globus

The ever-effervescent Bridget Reichert is a ball of walking human light. The long-time sales & marketing rep and exec for Vans is many things: an athlete, yoga teacher, breathwork practitioner, co-founder of women’s retreat The Drawout, and co-owner of the quaint and cozy Shoreline Tofino.

She grew up in Saskatoon, despite her very natural west coast leanings. A water baby, she swam competitively for many years before discovering snowboarding, which quickly became her primary sports love. Bridget went into kinesiology after high school before shifting into finance, then finally marketing. A dream job at Burton Snowboards got her slowly moving west, first to Calgary, then to Vancouver—it was after a year of being in the city that she joined Vans and has been there ever since.

In this conversation, we explore growing up as a competitive swimmer; her long-time career in action sports and her tight-knit community within the industry; how she found her way to yoga & breathwork and how they’ve essential to her being; the way The Shoreline Tofino came to be for her and her business partners; what embodiment and self-honouring mean to her personal journey; and much more.

Show Notes

The ever-effervescent Bridget Reichert is a ball of walking human light. The long-time sales & marketing rep and exec for Vans is many things: an athlete, yoga teacher, breathwork practitioner, co-founder of women’s retreat The Drawout, and co-owner of the quaint and cozy Shoreline Tofino.

She grew up in Saskatoon, despite her very natural west coast leanings. A water baby, she swam competitively for many years before discovering snowboarding, which quickly became her primary sports love. Bridget went into kinesiology after high school before shifting into finance, then finally marketing. A dream job at Burton Snowboards got her slowly moving west, first to Calgary, then to Vancouver—it was after a year of being in the city that she joined Vans and has been there ever since. 

In this conversation, we explore growing up as a competitive swimmer; her long-time career in action sports and her tight-knit community within the industry; how she found her way to yoga & breathwork and how they’ve essential to her being; the way The Shoreline Tofino came to be for her and her business partners; what embodiment and self-honouring mean to her personal journey; and much more.

What is The Craft with May Globus?

The Craft is an audio-visual collection of intimate conversations with creatives, entrepreneurs, and pioneers across disciplines. Each episode weaves through their personal backstory, creative process, and way of living—an exploration of the humanity that connects us all.

Alongside the conversations, the show’s visual storytelling—through editorial-style photography—offers another way in. Like a modern-day magazine editorial, each image is a quiet window into the spirit of the guest and the world they’re shaping.