Founder Views - SaaS, Business, and Beyond

Rytis Lauris is the CEO of Omnisend, a marketing automation SaaS that helps e-commerce companies.

Omnisend is bootstrapped, employees +70 people, and has grown past +$11M ARR in only 6 years!

Rytis talks about his founding story, specific marketing strategies that helped Omnisend gain traction early, understanding monetization strategies, leveraging integration partnerships, how he manages a growing team all over the world, and much much more.

Learn how this bootstrapped SaaS is on route to Unicorn status!

Show Notes

Rytis Lauris is the CEO of Omnisend, a marketing automation SaaS that helps e-commerce companies.

Omnisend is bootstrapped, employees +70 people, and has grown past +$11M ARR in only 6 years!

Rytis talks about his founding story, specific marketing strategies that helped Omnisend gain traction early, understanding monetization strategies, leveraging integration partnerships, how he manages a growing team all over the world, and much much more.

Learn how this bootstrapped SaaS is on route to Unicorn status!

Creators and Guests

Guest
Rytis Lauris
Co-founder & CEO of @Omnisend / I tweet about #ecommerce, #emailmarketing, #marketingautomation

What is Founder Views - SaaS, Business, and Beyond?

Founder Views is a podcast for SaaS builders who want real conversations, not recycled playbooks.

Hosted by Kosta Panagoulias, a 2x SaaS founder, the show features in-the-trenches conversations with SaaS CEOs, operators, and experts. Each episode digs into the decisions, strategies, wins, and struggles that shape real companies - practical insights from people actively building, not theorizing.

While the core focus is SaaS growth, leadership, and execution, the podcast also leaves room for broader discussions that help founders think better - whether that’s economics, technology, markets, or other big-picture business topics.

If you want raw, easy-to-follow conversations with people who've actually built something, you’ll feel right at home.