{
  "version": "1.2.0",
  "chapters": [
    {
      "title": "Brand Archetypes in B2B: How to Embed What Customers REALLY Desire Into Your Messaging",
      "startTime": 0,
      "endTime": 187.56
    },
    {
      "title": "Can good copy fix any conversion issues?",
      "startTime": 187.56,
      "endTime": 357.56
    },
    {
      "title": "The subtle difference between conversion copywriting and direct response.",
      "startTime": 357.56,
      "endTime": 619.56
    },
    {
      "title": "Step 1: Get in the buyer's mindset",
      "startTime": 619.56,
      "endTime": 1060.56
    },
    {
      "title": "The 12 brand archetypes",
      "startTime": 1060.56,
      "endTime": 1123.56
    },
    {
      "title": "Louis' pet peeve about Apple as marketing case study",
      "startTime": 1123.56,
      "endTime": 1212.56
    },
    {
      "title": "Step 2: Which brand archetype to choose",
      "startTime": 1212.56,
      "endTime": 1408.56
    },
    {
      "title": "Pay attention to what's NOT being said",
      "startTime": 1408.56,
      "endTime": 1640.56
    },
    {
      "title": "Step 3: Get inspired by celebrities or brands",
      "startTime": 1640.56,
      "endTime": 1824.56
    },
    {
      "title": "What's a strategic narrative? Definition and examples.",
      "startTime": 1824.56,
      "endTime": 2243.56
    },
    {
      "title": "Resources mentioned by Eden",
      "startTime": 2243.56,
      "endTime": 2303.56
    }
  ]
}