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His career sparkles🌰Commercial Director & General Manager at innocent drinks helping take the brand from £17m to £120m🥓 CEO of Vita Coco EMEA for 12 years, built to £60m in retail sales across the EMEA region🌮 Founding partner in Urban Fresh Foods Limited, whose brand, BEAR Snacks became the UK’s No.1 fruit snacking brand & No.1 kids lunchbox item.🍡 Urban Fresh Foods Limited has appeared twice in The Sunday Times Fast Track 100 list. The brand was acquired by Lotus Bakeries in 2015.In...
His career sparkles
🌰Commercial Director & General Manager at innocent drinks helping take the brand from £17m to £120m
🥓 CEO of Vita Coco EMEA for 12 years, built to £60m in retail sales across the EMEA region
🌮 Founding partner in Urban Fresh Foods Limited, whose brand, BEAR Snacks became the UK’s No.1 fruit snacking brand & No.1 kids lunchbox item.
🍡 Urban Fresh Foods Limited has appeared twice in The Sunday Times Fast Track 100 list. The brand was acquired by Lotus Bakeries in 2015.
Investor in tonnes of brands, Bio & Me, Mindful Chef, Cheeky Panda, Dalston's Soda Co. Presto, Edgard& Cooper, Sir Kensington, Urban Legend, SURREAL
You're in for a treat.
ON THE MENU:
1. True Gross Margin is EVERYTHING: Price to retailer less promo and trade spend less logistics. 30 to 40% minimum.
2. Why B Corp is at a crossroads - is it becoming Blasé Corp?
3. How to ACTUALLY sell a brand: does the category grow + be the hero of your category
4. Giles one simple rule for working with founders: no surprises
5. Be the hero of ONE category: lessons from selling BEAR and VITA COCO
Every top food and drink founder reads our Newsletter - why wouldn't you?
https://hungryfeast.beehiiv.com/
Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videos
Recorded live this week at Bread & Jam with Giles Brook
🤝 Let's Connect!
►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)
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HUNGRY is the podcast for Challenger Food and Drink brands wanting to pour gasoline on their growth. Fancy being kind? Want to feel warm inside? Please hit the Subscribe button. You’d really, really make my week.