HUNGRY.

His career sparkles🌰Commercial Director & General Manager at innocent drinks helping take the brand from £17m to £120m🥓 CEO of Vita Coco EMEA for 12 years, built to £60m in retail sales across the EMEA region🌮 Founding partner in Urban Fresh Foods Limited, whose brand, BEAR Snacks became the UK’s No.1 fruit snacking brand & No.1 kids lunchbox item.🍡 Urban Fresh Foods Limited has appeared twice in The Sunday Times Fast Track 100 list. The brand was acquired by Lotus Bakeries in 2015.In...

Show Notes

His career sparkles

🌰Commercial Director & General Manager at innocent drinks helping take the brand from £17m to £120m

🥓 CEO of Vita Coco EMEA for 12 years, built to £60m in retail sales across the EMEA region

🌮 Founding partner in Urban Fresh Foods Limited, whose brand, BEAR Snacks became the UK’s No.1 fruit snacking brand & No.1 kids lunchbox item.

🍡 Urban Fresh Foods Limited has appeared twice in The Sunday Times Fast Track 100 list. The brand was acquired by Lotus Bakeries in 2015.

Investor in tonnes of brands, Bio & Me, Mindful Chef, Cheeky Panda, Dalston's Soda Co. Presto, Edgard& Cooper, Sir Kensington, Urban Legend, SURREAL

You're in for a treat.

ON THE MENU:

1. True Gross Margin is EVERYTHING: Price to retailer less promo and trade spend less logistics. 30 to 40% minimum.

2. Why B Corp is at a crossroads - is it becoming Blasé Corp?

3. How to ACTUALLY sell a brand: does the category grow + be the hero of your category

4. Giles one simple rule for working with founders: no surprises

5. Be the hero of ONE category: lessons from selling BEAR and VITA COCO


Every top food and drink founder reads our Newsletter - why wouldn't you?

https://hungryfeast.beehiiv.com/

Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videos


Recorded live this week at Bread & Jam with Giles Brook

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

What is HUNGRY.?

HUNGRY is THE podcast for Challenger FMCG & Hospitality Founders wanting to pour gasoline on growth.

We chat with the industry BIG HITTERS. We ooze out the HIDDEN success secrets they’ve never told before and dive deep into their gut-wrenching failures, so you avoid them.

We help you grow bigger, faster, stronger.

Over the last 6 years, we’ve chatted to some insane guests on the poddy:

Rory Sutherland, Seth Godin, Jamie Laing, Spencer
Matthews, Tom Kerridge, Sir John Hegarty,

The founders of SOHO House, TRIP, The Devonshire, Tony’s Chocolonely, Vita Coco

Look, I’ll be blunt,

HUNGRY is NOT your normal podcast.
HUNGRY is NOT scripted and sterile Q&A interviews.
HUNGRY is for pretty much no one.
HUNRGY is a deliciously fun, wild and crazy, ADHD rollercoaster of free flowing conversations.

got what it takes?
Buckle up. Strap in.

get ready to… FEED YOUR HUNGER