Future Sight with Capgemini Invent

This week we're featuring another episode of Design Mind, a podcast from our friends over at Frog Design, a part of Capgemini Invent. This week we ask: What do all good brands need to ensure they're meeting their customers needs.

Show Notes

We're back to talk about what makes a good brand. To do this, we're joined by Leanne Fremar, Chief Brand Officer at JPMorgan Chase. Leading such a well-known brand certainly holds a level of responsibility, but it's one Leanne is well-prepared for, influenced by a lifelong fascination with brands, a childhood shaped by retail environments and a career leading brand strategy for household names like Under Armour and Starbucks. Leanne shares how unifying around a brand's purpose and shaping creative teams to deliver at scale is essential for delivering on customer and employee experiences. Plus, find out what all good brands have in common.

Brought to you by frog, a design and strategy consultancy. frog is part of Capgemini Invent. (https://www.frogdesign.com)

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What is Future Sight with Capgemini Invent?

Every day business and technology move forward at a rapid rate, it becomes increasingly important to explore new ways to adapt and grow for the future. Being up to date on the latest technology is important but not enough for you to get the future you want; more important is understanding and anticipating what’s coming next.

Future Sight is your guide to that journey. We bring industry-leading experts together to unpack a new way of thinking around the challenges we're facing today that will affect tomorrow. We dig into the issues that they and their industries are facing and break down the need to know actionable approaches and strategic insight that will help plot what's next for you and your business.