The Real Tale

In this episode, we are going to talk about Branding, in particular what is it, how do you define it, how do I develop it and why is it important anyway?

Show Notes

Brand Practice!
In this episode, we are going to talk about Branding, in particular what is it, how do you define it, how do I develop it and why is it important anyway?
 
For this podcast I talk with Nicola Pickup, Brand Marketing expert and Managing Director of Consulting Firm Conka  I worked with Nicola several years ago launching a new men's activewear brand and whilst we managed the tech, Nicola had the unenviable task of creating a brand from the ground up.  Now, in my experience “brand” as a term has many applications and these usually focus around a “look” but brand means so much more than that and we are going to explore that in this episode.

About Paul Downs, your host:
Paul is an experienced retail technology expert with over 25 years experience that spans working both in-house and consulting to a range of international retailers.
  • 25 years experience in eCommerce and IT
  • Business Transformation expertise
  • Runs own Retail Consulting business 
  • International career spanning large UK and AU retailers
  • NRMA, Diageo, General Pants, Lorna Jane, Camilla, Pillow Talk, Dusk, Rebel Sport, BCF, Super Cheap Auto, Oroton, MJ Bale, SHEIKE, Matt Blatt

What is The Real Tale?

Welcome to The Real Tale!
We are on a mission to improve the online retail customer experience. The Real Tale is a mystery shopping report for online retailers that measures the experience across 200 metric points from page speed, through to packaging, the delivery experience and the returns process.
In the podcast we chat to industry subject matter experts to discuss and get down to the nitty gritty of what makes a successful online customer experience.
If you are interested in learning more about The Real Tale customer experience report just go to https://www.itworks.company/the-real-tale and there you can find more information and some examples of the report.

About Paul Downs, your host:
Paul is an experienced retail technology expert with over 25 years experience that spans working both in-house and consulting to a range of international retailers.
Managing Director, it works

25 years experience in eCommerce and IT
Business Transformation expertise
Runs own Retail Consulting business
International career spanning large UK and AU retailers
NRMA, Diageo, General Pants, Lorna Jane, Camilla, Pillow Talk, Dusk, Rebel Sport, BCF, Super Cheap Auto, Oroton, MJ Bale, SHEIKE, Matt Blatt