This episode of The Negotiaion is part 2 of our conversation with Jeff Daggett, Founder and CEO of Aisonne. As a refresher, Aisonne is a brand and retail development & management company offering brand, retail, hospitality, and licensing management services and representation in Japan and the United States. Since 2002, Aisonne has assisted a number of big-name retail brands such as Apple, Columbia Sportswear, Nordstrom, Shinjuku Takano, and NBC Universal. Jeff’s background includes over three decades of experience at leading global companies in the Asia-Pacific, specifically in investment banking, real estate, retail operations, merchandising, marketing, and general management.
We continue the conversation by discussing Jeff’s time leading Disney in Japan; growing Baroque Japan Limited; discussing the common mistakes made in Japan by foreign companies; how COVID impacted the Japanese retail market; technology-related trends that will shape Japan over the next decade, and wrap it up talking about Jeff’s personal venture into the world of olive oil as the founder of Green Valley Olive. Enjoy!
What is The Negotiation?
Despite being the world’s most potent economic area, Asia can be one of the most challenging regions to navigate and manage well for foreign brands. However, plenty of positive stories exist and more are emerging every day as brands start to see success in engaging and deploying appropriate market growth strategies – with the help of specialists.
The Negotiation is an interview show that showcases those hard-to-find success stories and chats with the incredible leaders behind them, teasing out the nuances and digging into the details that can make market growth in APAC a winning proposition.