KickoffLabs On Growth

It’s not an exaggeration. Glowforge raised $27.9 million dollars during their 30-day crowdfunding campaign. By any measure, it’s a phenomenal success. Learn how they started with a successful KickoffLabs referral campaign to collect over 10,000 emails.

Show Notes

It’s not an exaggeration. Glowforge raised $27.9 million dollars during their 30-day crowdfunding campaign. By any measure, it’s a phenomenal success.

To be clear, this was not on Kickstarter. There was no huge Kickstarter community to draw from. Starting from a small list, Glowforge needed to build up their audience size to good condition before the official launch.

They used KickoffLabs to generate more than 10,000 emails to seed their initial list and kickoff the crowdfunding campaign.

Here’s how they did it…

Lots of images from the interview can be found here: https://kickofflabs.com/blog/biggest-30-day-crowdfunding-campaign-in-history/

What is KickoffLabs On Growth?

KickoffLabs On Growth is a podcast aimed to help you launch and grow your business. We’ll share our own stories and feature interviews with successful startup founders and marketing experts.