In this episode of Creative Business Mindset, I’m pulling back the curtain and telling the truth behind what really hit home at a recent business event where I was invited to speak.
Spoiler: It wasn’t the strategy, the automation tips, or even the tech stack breakdown that had the biggest impact.
It was one vulnerable slide.
One raw story.
One real moment that reminded everyone in the room—and me—that we don’t just need systems.
We need soul.
If you’ve ever felt like you’re building alone…
If you’ve ever been praised for holding it all together while quietly falling apart…
If you’re tired of only hearing success stories without the struggle behind them…
This episode is for you.
What You’ll Hear in This Episode:
✅ The moment my breakout session shifted—and why one vulnerable story meant more than all the strategies I shared
✅ A powerful conversation with a fellow special needs mom that made me feel seen
✅ Why burnout, fear, and isolation are silently shaping your business—and what to do about it
✅ How to build a business that works for your life, not against it
✅ The real reason people stay loyal to you: your story, not your stats
Keywords for Search & Discovery:
entrepreneur burnout, building a business with balance, creative entrepreneurship, mompreneur stories, vulnerable business stories, business strategy with soul, how to avoid burnout in business, behind the scenes of success, the messy middle, how to stay human in business, systems and soul, podcast for creative entrepreneurs, home stager podcast, business mindset podcast for women, authenticity in business
Mentioned in This Episode:
– The slide that changed everything: The Story Behind the Glory
– My own story of building systems as a special needs mom
– Real convos that matter more than perfect business plans
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What is Creative Business Mindset™ ?
Welcome to the Creative Business Mindset podcast, where creativity meets business strategy, and passion turns into profit! Hosted by Joké Durojaiye, a busy mom of three and serial entrepreneur, the podcast delves into the raw realities of building a business and navigating life.
I help creative entrepreneurs make money doing what they love—without working around the clock or losing themselves in the process. If you're ready to stop winging it and start building a business that supports your life, not the other way around, you're in the right place.
Welcome to Creative Business Mindset—where creativity meets business strategy and passion turns into profit. I'm Joké Durojaiye: mom of three, serial entrepreneur, and someone who's lived the real, messy middle of building a business. This podcast goes beyond the highlight reel and gets into the honest truths—the fear, fatigue, freedom, and fulfillment that come with growing something real.
We’re not chasing overnight success here. We're building sustainable, purpose-driven businesses that actually work for your life. Whether you’re a home stager, designer, or multi-passionate creative, expect clear strategies, candid stories, and practical tools to help you attract high-value clients, earn consistent income, and grow without burnout.
Powered by Creative Business Network™—home of the Business of Staging Certification™ and coaching for creatives.
Disclaimer: Creative Business Network™ and Business of Home Staging LLC do not guarantee specific results and are not responsible for any losses from using the information provided. The content reflects the experiences and insights of the host and guests and is not intended as financial, tax, legal, or professional advice. Listeners should conduct their research and consult qualified professionals as needed.