People Driven Products

As the VP of Products at cloud content management platform Box, Alok Ojha leverages a three-step roadmap from ideation to product launch.

Show Notes

As the VP of Products at cloud content management platform Box, Alok Ojha leads security and enterprise product portfolios, driving Box's product strategy, long-term roadmap and vision. 

Alok has extensive experience launching products in the enterprise software industry — he's worked at leading enterprise SaaS companies like Proofpoint and RSA, as well as startups, such as CloudPassage and Syncplicity. 

Typical cybersecurity companies tend to lack focus on the experience of the end-user — Alok even admits he was part of the problem. That insight led him to seek out new opportunities, which is when he found Box. 

With the company’s genuine focus on end-user experience, it was a little like love at first sight. Alok says working at Box kicked off an empowering journey to "build security the way it should be.”

In this episode of People Driven Products, Alok breaks down his step-by-step method for launching a new product, how to identify product-market fit, and how he launched Box’s fastest growing product.

What is People Driven Products?

As a PM, your job is to make products and features your users love. But we all know that’s easier said than done.

That’s why we made People Driven Products. You’ll learn how to make products people love and get insights from the PM leaders behind some of the fastest growing and most successful tech companies in the world.

The show is hosted by Ryan Glasgow, who has over a decade of experience managing products at companies like Weebly and Vurb (acquired by Snapchat) and is now the Founder and CEO of Sprig (formerly UserLeap).

In each episode, he’ll be talking with PM leaders at companies that are masters of gaining customer insights, and making customer-centric products.

You’ll learn from some of the best PMs in the world and get practical advice on how to create a customer-centric product team, build a customer-focused culture (and get your company on board), get user feedback quickly, make decisions from those insights, craft a compelling story from the data you gather, help your company make the right product decisions, and most importantly, make products people love.

We can’t wait to share these insights with you, and truly hope that each one helps you and your company, create people-driven products.

Subscribe to be notified when new episodes are released, or submit your question to Ryan at ryan@sprig.com.