Billion Dollar Backstory

Should you ever repurpose an old post on LinkedIn?

Short answer: yep.

Slightly more annoying answer: it depends.

Before you copy, paste, and send that post back into the wild, figure out why it flopped the first time. Was it actually a good post the algorithm didn't push out? Or was the post itself a little off? Those are two very different problems.

In this Story Snack, Stacy gets into how she decides which posts deserve another shot, which need a tweak first, and which she'd leave alone.

Listen in to hear:
  • The one reason NOT to repost that Stacy isn't buying
  • How to distinguish a reach problem from a writing problem
  • When a few tweaks will do, and when you need more than that
  • Why her short Tuesday posts aren't just chopped-down versions of longer ones
  • What working with the LinkedIn algorithm right now

This is Story Snacks: a bite-sized series for fund managers who want to get better at strategic storytelling in under 20 minutes a week.

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Ops shouldn’t be.
Meet the team that makes it easier. | billiondollarbackstory.com/ultimus

Creators and Guests

Host
Stacy Havener
Founder/CEO @ Havener Capital Partners | $30B AUM for boutiques w/ The Billion Dollar Blueprint™ | Story-led sales & marketing for founders, fund managers, and teams

What is Billion Dollar Backstory?

Host Stacy Havener brings you the storytelling tips, sales strategies, behavioral secrets, and inspirational stories that help YOU turn your words into dollars. Learn from sales and marketing experts. Meet finance and investment leaders, founders and fund managers who have made it, and the ones on the rise. Because there are people behind the portfolios. Their stories matter. So does yours.

Presented by:
Ultimus Fund Solutions // www.ultimusfundsolutions.com
GemCap // www.geminicapital.ie

@stacyhavener // www.billiondollarbackstory.com