Profit First Nation

Join us as we hear from Jeff Wickersham, an accomplished author, coach, and podcast host, who generously shares his firsthand encounter with the Profit First system. Jeff enthusiastically describes it as a "Game Changer" for his businesses,...

Show Notes

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Join us as we hear from Jeff Wickersham, an accomplished author, coach, and podcast host, who generously shares his firsthand encounter with the Profit First system. Jeff enthusiastically describes it as a "Game Changer" for his businesses, highlighting a surprising realization that a venture he believed profitable was experiencing financial losses. Additionally, Jeff introduces us to his podcast, the Morning Fire for Entrepreneurs, where he dives into the power of mindset and the transformative potential it holds, even with just ten minutes a day. This episode of Profit First is genuinely uplifting and inspiring.
 
IN THIS EPISODE:
  • [01:43] Jeff explains how he learned about Profit First and how he implemented this game changer process into his business plans 
  • [03:55] Jeff shares what his finances were like before Profit First and how they improved when he opened the required accounts
  • [06:27] Cutting expenses quarterly and how Jeff raised his prices without losing customers
  • [11:00] Jeff talks about after he closed his gym, he still walked away with knowledge about nutrition and the physical, which assists him as a coach
  • [12:27] What lessons were learned from the pandemic regarding sticking to the fundamentals 
  • [15:07] Jeff discusses personal struggles and how they framed his podcast. He also talks about how to change your life in 10 minutes a day
  • [22:18] Jeff shares the key to happiness through a gratitude journal and how vital a mental attitude is 
 
KEY TAKEAWAYS: 
  • There is only one way to increase your profitability. That is to decrease expenses and increase margin. 
  • To change your life, you need to change your habits. Changing your habits starts at night before you go to bed. Set yourself up for success.
  • Being grateful every week will raise your happiness level by 25% at the end of ten weeks.
 
GUEST BIOGRAPHY: Jeff Wickersham
 
Jeff is a sought-after mental toughness and peak performance coach who specializes in helping clients intentionally step into the best version of themselves personally and professionally. Jeff guides his clients to install habits and systems that set them up for success. Jeff's consistency and authenticity are what clients call out most when working with him.
Jeff will meet you exactly where you are at. He will support, guide, and cheer you on in your journey working side by side with you.
Jeff never puts his clients through what he hasn't already tested on himself. He's a practitioner of what he teaches, and clients get amazing results.
Jeff hosts Morning Fire for Entrepreneurs and is the number one bestselling author of Rise Fight, love, Repeat, Ignite Your Morning Fire.
 
Jeff Wickersham - Linkedin
The Morning Fire - Website
 How To Ignite Your Morning Fire - Audible
 
RESOURCES:
Danielle Mulvey - Website
Danielle Mulvey - Linkedin
The All In Company - Website
Profit First Nation - Website
 
Mike Michalowicz - Website
Mike Michalowicz - Linkedin
Mike Michalowicz - Twitter
Profit First Professionals - Website
Mike Michalowicz - Books
 
 
 

What is Profit First Nation?

Welcome to Profit First Nation, the podcast that helps you achieve permanent profitability in your business by taking action to implement Profit First right. Hosted by Danielle Mulvey, a Profit First expert, and Mike Michalowicz, the author of Profit First, this podcast is for the top 17% of entrepreneurs who have cash in the bank to correlate with their profitability.

On the podcast, we dive into advanced Profit First strategies by sharing the honest and authentic ups and downs of being a business owner. Each episode provides information for entrepreneurs focused on taking the right steps and seeking appropriate advice from professionals in accounting, legal, tax, or other relevant areas. You’ll also hear transformational stories from business owners who have turned their businesses from cash eating monsters to money making machines with cash in the bank to correlate to their profitability by implementing the Profit First System.

With a focus on intelligent entrepreneurship, Profit First Nation guides you on how to take ownership of your finances and leverage Profit First as a DIY cash management system to make your business permanently profitable.

If you're a fan of Profit First and Mike Michalowicz, this is the podcast for you. Join a in on our community of successful entrepreneurs driven to be permanently profitable, with a grit and growth mindset that lets no obstacle stand in the way in pursuit of the three Ps: passion, profit, and play.

https://www.profitfirstnation.com

ABOUT THE HOSTS

Danielle Mulvey:
Danielle Mulvey is a former flight attendant-turned entrepreneur and the owner of multiple businesses doing $50-million in annual revenue. She is one of the exclusive, select group of Mastery-Certified Profit First Professionals in the world, and the go-to “HOW TO IMPLEMENT” workshop facilitator for Profit First and WSJ Journal Best Selling Author Mike Michalowicz following his keynote speeches. Danielle is currently running multiple businesses from start-ups to mature businesses with 10-year plus track records and revenues ranging from $1M to $40-million in annual revenues and is a certified numbers geek about Profit First, leveraging the DIY cash management system for small business to achieve maximum profitability. She has the ability to personally guide business owners to achieve maximum profitability in their business based on her 25-years experience of being an entrepreneur who has been there and done that.
Additionally, Danielle authored the book The Rapid Read™ Guide to The 5-Star Employee Rating System™ and is currently collaborating with Wall Street Journal best-selling author Mike Michalowicz on his new book, to be released in Q1 2024, titled ALL IN: How Great Leaders Build Unstoppable Teams.

https://www.daniellemulvey.com
linkedin.com/in/danielle-mulvey-66a315
theallincompany.com
profitfirstnation.com

Mike Michalowicz:
Mike Michalowicz is an entrepreneur and New York Times and Wall Strett Journal best-selling author of Profit First, The Pumpkin Plan, SURGE, Toilet Paper Entrepreneur, Clockwork, Fix This Next, and Get Different. BusinessWeek called Toilet Paper Entrepreneur a business cult classic. His books have been translated into 10 languages and Mike has had the privilege to speak on stages all over the world because of his passion to connect with entrepreneurs.
As the founder of Profit First Professionals, he empowers accountants, bookkeepers, and business coaches with the tools and techniques to maximize client profitability, allowing them to uplevel from being one of the 83% of small businesses operating check-to-check and struggling to be profitabably to becoming one of the 17% of thriving and highly valuable businesses with cash in the bank to correlate to profitability. Mike also co-founded the business growth consultancy, Provendus Group, and has successfully founded, built, and sold two technology service-based companies. He is passionate about sharing his experiences and advice with entrepreneurs and sits on formal and informal advisory boards while maintaining relationships with angel and early-stage investors.

linkedin.com/in/mikemichalowicz
MikeMichalowicz.com
ProfitFirstProfessionals.com
mikemichalowicz.com/books/
MikeMichalowicz