Summary
On this episode of Protect the Hustle, Patrick Campbell and Ben Hillman Interview David Cancel, CEO of Drift, a company paving the way for conversational marketing.
We talk to David about his beginnings as a college dropout, the change of purchasing software, and much more.
Show Notes
Topics covered in this episode
- The experience of purchasing software has drastically changed: it's broken
- Timing is everything especially if the market catches up
- How to handle fierce competition
- Can you brute force change in a market?
- Gutting Hubspot's product team and rebuilding 90% of the software
- Discovering customer centricity and getting as close as possible
- Going from persona to focusing on the end user customer experience.
This episode is produced by Dan Callahan, Benjamin Hillman, and Patrick Campbell. Additional support by Robert Byrne and Allissa Chan.
Protect the Hustle is a ProfitWell Recur Production. All rights reserved.
Tearing Down Salesforce's Pricing: http://bit.ly/2NdjRfW
Protect the Hustle with Brian Halligan: http://bit.ly/2PxYS5x
Protect the Hustle with Patty McCord: http://bit.ly/2vsugdk
What is Protect the Hustle?
Accelerate your B2B SaaS growth and get better as an operator. Join ProfitWell's Patrick Campbell as he explores the truth behind the strategy and tactics of those scaling in SaaS. Basically this podcast gives you a team of advisors in the trenches actually doing the work.