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Hi, I'm Kevin

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Devine and this is the ProSource podcast.

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In each episode,
we'll be talking to industry experts,

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including trade professionals, suppliers
and our showroom staff,

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about a variety of topics
within home and commercial products.

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Enjoy.

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Welcome everyone to another edition
of the ProSource podcast.

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I'm Kevin Devine.

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And today I'm joined by two people,
Brandy and Brittney from Rome Design.

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Welcome, both of you. Hello.

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Today, we're talking about the versatility
of tile or how tile is versatile.

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Just start all the mockery of all of
the terms we can come up with there.

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When I was thinking about your name, ROAM
design,

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and let's be clear, that's R-O-A-M, not R-O-M-E,

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So is it
because from a design perspective,

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You want people to “roam” the possibilities of design
or is there a story behind it?

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I'm sure there is a story behind the name.
What is? Yes.

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So, as we were coming up with our brand
and trying to figure out what do we

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what's the initial impact
going to be? Right.

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So if we have a higher end
commercial client, we had kilo names like

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Loom or BNP and we're like, you know,
it doesn't really doesn't really do much.

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So as we were going through the list
of all the words we wrote,

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there was certain ones
that just kept sticking out to us.

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Some of those words in
no specific order were refined,

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organic and modern. And we're like,

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Hmmm, R-O-A-M.  And that's a great play on words though..

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So because it does stand for something,
but at the same time,

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we like to let our minds roam in design.

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And that's the best things about it, is
you kind of have unlimited possibilities.

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So roaming is just kind of part of

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not only our name, but us.

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I love that. we love to tell people
to roam to your dream home.

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You're both designers.

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Let's talk a little bit about how long
your organizatio, ROAM Design

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has existed and maybe areas
that you might specialize in even.

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Yeah.

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Which hopefully tile is one of them. Yes.

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We love it.

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So we've been in the business
for just a short period,

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but I feel like we've grown so much in,
especially in the tile industry.

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Yeah, we started off by kind of focusing
more on living room refreshes

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and accent walls and adding more to that
and or little accents of wallpaper

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and that quickly tumbleweed into
would you guys do kitchens

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or can you do bathrooms and asking us
for like, yeah, we can do that.

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Wasn't this time when I was like,
Wow, there's a lot more detail

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that goes into kitchen and bath.

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So, thankfully, we have amazing contractors
and suppliers that have given us

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a lot of their knowledge
throughout the time frame.

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So we definitely have learned a lot.

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But when we started,
we knew nothing about kitchen and bath.

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So it's been a
an awesome learning experience and,

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you know, it'll keep going

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because that's the design industry
there’s always more to learn.

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It's great.

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And you know, feel free to just experiment
by redesigning my house,

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you know, is part of this deal
that I think that's great.

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Yeah, we're still working on our end,
but we've got a little free time,

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so there's no chance of this happening.

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Got it. 

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Well, let's dive right into this
when we're talking about tile.

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Why does tile provide
such an ideal canvas for design ideas?

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Essentially, what makes it so versatile?

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Well, from my standpoint,

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I feel like it's
if you want a brick wall in your house

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and you feel limited by just adding brick,
there's a tile for that.

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You know,
if you want to have a concrete finish,

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you can bring in that industrial style,
bringing a concrete tile.

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And if there's this,

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if you want a specific look, you name it,
there's a tile for it.

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I mean, it kind of goes into the whole
podcast of the versatility of tile

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is that there is a shape, a style,

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a texture, a pattern for literally any
and every space.

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So if you rather you can think of it
or your designer thinks of it or,

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you know,
you just start putting tiles together

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and you create this new pattern,
it can go anywhere, it can be anything.

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So it can be
whatever the room needs it to be.

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What's made tile so timeless?

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I mean, yeah, it can certainly be trendy,
but tile as a product is so timeless.

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It's constantly used
and it's so frequently part of whatever

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project is going on.

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Yeah, I think a lot of that and it's funny
that tile is becoming more common

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now and obviously we had a lot of time

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like the fifties
and it's been becoming more common.

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But tile, the way it's
made is the same way brick is made

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from back way, way long ago.

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So I think that because of the durability,

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you've got your food and moisture barrier
for kitchens and bathrooms,

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you can put it on your wall
without having to worry

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about getting your subboards,
or floorboards or anything

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wet.

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So I think a lot of it
is the protection factor that tile has,

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but also it's really pretty to look at.

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The way it's installed has been virtually
the same throughout all of the years.

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So I think that makes it more timeless.

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But tradesmen have really mastered
how to install it

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and I feel like it's
going to be the same for years to come.

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So, it’s just, it’s a timeless install too. 

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we have come a long way
from the Pepto-Bismol pink bathroom.

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And the all blue bathroom.

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Not that we don't maybe use those colors,
but not quite

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to the way they were used back
that first year,

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which Britney's how she actually embraced
the blue four by fours.

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And it was always that same 4x4
tile darned halfway up the bathroom wall

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and into the shower.

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A lot of people always take those down,
but we're starting to see

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people embracing that style.

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And then a lot of brands are coming out
with tiles to match the style.

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So it's kind of cool to see the evolution
of tile and how much we've gone towards

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neutrals and whites and clean cream
finishes.

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But also we're starting to see
those original 4x4 come back into play.

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And I think it's super exciting.

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With Tile being

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available in just about any color
imaginable.

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Spin the wheel
and you're going to land on one

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that's available to your project
specifically tend to be more bold

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or muted with at least
with what you suggest initially,

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but maybe even where it ends up.

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I'll start this one off.

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We always like to start
with a clean foundation, as we call it.

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So whenever people go to design a house,
we say your foundation elements

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are going to be your floors,
your wallet, tile, your cabinets,

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things that when you get burnt out,
you don't want to go back and switch now.

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So for backsplash and stone, typically
we like to go a little bit more neutral

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and then we can add in the fun
parts of color through curtains,

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parcels, furniture, wallpaper.

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We also like using wallpaper

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though when it comes
to the foundational elements,

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we do typically lean
a little bit more neutral.

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Now that being said, we love a bold pop,
so if it's in smaller spaces,

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maybe in a shower or in the knees,
we love to incorporate.

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Rather it's black stones or solid stones
like a quarter or something to the sun.

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But we love to incorporate
fun pops of stone and tile.

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But at the same time I feel like overall
neutral is going to be more versatile

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in the long run.

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Yeah, I completely agree.

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I think there's definitely spaces
where bold pops need to happen,

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like a powder bath where that they may
like normal gas may not be it.

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Every day when they come to your house,
but when they use the restroom,

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that's the space
they're going to remember.

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It's like that bold room and how you like
really push the envelope in that area.

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We've talked a little bit
about the variety here

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that's available,
how to spot tile size and shape impact.

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The design.

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For me personally,
I feel like we've seen a lot

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where people have been,
let's say three by 12 white subway tile.

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That's kind of like the staple
to go to at this point.

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If you want to run that in a Chevron
or a herringbone pattern

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and it's your backsplash,

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but normally on a backsplash,
you only get about 18 inches of clearance.

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So you're not actually going to see that
full pattern come through.

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A lot of the times

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people pick the wrong size of tile
to display the pattern we've seen.

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It was either too big
and you actually don't

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see the pattern laid out
or maybe it's too small

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and then it looks really busy
and cluttered and crowded

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and it's actually going
to make your kitchen backsplash in this.

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Your kitchen in general feel smaller
because it's too much for the eyes

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to look at whenever we go through
and pick out backsplash for a space.

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Our thing is
what is the kitchen or the bathroom?

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What's our space allowance?

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What can we fit into that size
to create the best shape?

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And then we kind of play from there.

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So do you find yourself creating tile
patterns and think Chevron herringbone

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rather than just patterned tile, but
rather taking tile to create a pattern?

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Do you find yourselves doing that a lot?

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Yeah, and it's very fun
when a client is open to doing that

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because people are so used to that
standard Brooklyn

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pattern
that that's what they think they want.

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But when they're want to lean towards
more modern or a trend, we can go basket,

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we can do horizontal stacked
with a vertical stacked line.

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So we love when the client is like open
to ideas like that.

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And again, I feel like

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it's often the space that kind of dictates
what pattern we do.

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So the client has more of a modern slab
cabinet.

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We're not going to want to do a brick way,
obviously on that normally.

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Then we'll go, Well,

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how do you guys feel about doing
vertical stacked or horizontal stacked?

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So although we haven't created our

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I don't think we've created
our own pattern entirely yet,

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we definitely do like to play
with the versatility of tile to play off

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the space itself may look into like create
one that you could trademark and see.

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That's our pattern
we are now starting right now.

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Okay, so I'll take a 10%
finder's fee for just being present

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when you came up with that.

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I think that's a fair trade.

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You know, some people that could sell it,
so that might actually work out.

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I have a contractor. Yes. So

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we've talked in some other podcasts about

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the standard of white shaker cabinets,
but you've mentioned it here.

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The standard in tile, especially with
backsplash, is often the white

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subway tile.

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Do you find yourselves
do you cringe a little bit

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when people ask for that and feel like
they should go for something more,

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especially if you get a kitchen
that they want to go with?

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I can see when I go
with white countertops,

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I'm going to go with a white backsplash.

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Do you find yourself just think,
please let me put a little bit of color

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into the room.

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Yes. And I think that's one reason
people reach out to us is like

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because they see our feet
and they see that

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we add words to the space
and they're like, well,

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I went to all white kitchen
and we're like, Well,

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if you trust us as your designers,
can we do an off white tile

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that has a little bit of variation in it

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That way
you're pulling in those warm tones.

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Can we add a pop of wood like some beans
in the ceiling or something like that?

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But we do kind of a little bit.

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We hear about white some way tile,
but there are ways to,

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you know, change the pattern in the grout
color, things like that.

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Yeah, I think there's a lot of compromise
and the standard white subway tile.

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What I've seen more is
that people do not want to just have

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a flat white standard tile.

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So a lot of the ones and especially ones
that we've gravitated a lot more towards

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now actually have a little bit of a wavy
finish on them.

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So or maybe like a raw edge
so you get more of that texture.

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Tufted Yeah, because one of the things
and like I always work lines

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is whether it's a 1900 summer remodeling
or maybe it's a newer build,

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we don't want the tile to look like
you added it on as an afterthought.

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So if you've got, you know, this original,
maybe simplistic floors

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and some detail
and character in the kitchen

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and then you slap on this really crisp,
clean

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y edge tile with white Grout,
it's going to stand out.

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It doesn't look like it fits the kitchen.

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So a lot of the times we do lean towards
boxes of tile

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that have a little bit of variation
per child itself.

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So even though you get one box,

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some might be a little bit cooler white,
some warmer whites.

228
00:11:33,566 --> 00:11:36,633
And then that way,
if you already have white white cabinets,

229
00:11:37,100 --> 00:11:39,200
your tiles are going to match,
but it's still going to bring in

230
00:11:39,200 --> 00:11:40,933
a little bit of warmth
and give a little bit

231
00:11:40,933 --> 00:11:44,433
more flexibility within what you can also
do in the kitchen.

232
00:11:44,800 --> 00:11:45,933
Okay. Yeah.

233
00:11:45,933 --> 00:11:48,933
So we don't have too many clients
asking for like standard

234
00:11:49,333 --> 00:11:52,866
white backsplash at this point,
which is very nice.

235
00:11:53,100 --> 00:11:55,900
Pattern tile is also gaining visibility.

236
00:11:55,900 --> 00:12:00,233
It seems a lot like when I go into homes
or especially new construction, even

237
00:12:00,766 --> 00:12:04,433
bathrooms, but especially laundry rooms,
you're really starting to see that pattern

238
00:12:04,433 --> 00:12:06,166
tile pop up a lot more.

239
00:12:06,166 --> 00:12:08,166
Have you started to see that in?

240
00:12:08,166 --> 00:12:12,200
What changes
have you seen with actual pattern to tile?

241
00:12:12,400 --> 00:12:13,366
Yes, absolutely.

242
00:12:13,366 --> 00:12:15,333
And I think we have Pinterest
to thank for that.

243
00:12:15,333 --> 00:12:20,100
I say as a designer and HGTV
that really brought out

244
00:12:20,100 --> 00:12:23,666
like you can show your personality
through your laundry room and bedroom.

245
00:12:24,400 --> 00:12:27,233
And a lot of those tiles seem to be

246
00:12:27,233 --> 00:12:31,533
Spanish and influence
and love the geometric looks.

247
00:12:31,533 --> 00:12:34,133
But yes, we're
definitely seeing a lot more.

248
00:12:34,133 --> 00:12:34,333
yeah.

249
00:12:34,333 --> 00:12:36,266
And I think it kind of goes back to
of like

250
00:12:36,266 --> 00:12:38,700
wanting your foundational elements
to be more neutral.

251
00:12:38,700 --> 00:12:42,033
So like in your kitchen
or your master bedroom or master bathroom,

252
00:12:42,833 --> 00:12:45,166
typically they're we're going
to see more of those neutral finishes.

253
00:12:45,166 --> 00:12:48,600
But why not have the same hexagon
tile that you put

254
00:12:48,600 --> 00:12:52,033
in the Master
as the pattern series and the guest?

255
00:12:52,333 --> 00:12:53,866
So that way everything's cohesive,

256
00:12:53,866 --> 00:12:57,033
but you just add in that little pattern,
pop into that smaller space.

257
00:12:57,033 --> 00:12:59,900
That's more of that
wow factor when you walk in.

258
00:12:59,900 --> 00:13:03,033
Also with the printed tiles,
because printed panels are becoming more

259
00:13:03,033 --> 00:13:04,366
and more common too.

260
00:13:04,366 --> 00:13:07,466
There's so many different things
you can do with them, but I feel like it

261
00:13:07,466 --> 00:13:11,266
kind of originated more of like pool tiles
because a lot of people forget

262
00:13:11,266 --> 00:13:15,100
that tile actually is an exterior
and outdoor product as well.

263
00:13:15,500 --> 00:13:18,300
So if you think of like pools,
you see a lot of mosaics,

264
00:13:18,300 --> 00:13:21,200
but there's a lot of designed tiles
in pools themselves.

265
00:13:21,200 --> 00:13:23,600
But just now
people are kind of starting like,

266
00:13:23,600 --> 00:13:26,633
this is kind of cool,
let's bring that inside, or vice versa.

267
00:13:26,733 --> 00:13:29,666
They're bringing those indoor materials
to the outside.

268
00:13:29,666 --> 00:13:31,933
What can wall tile add to the design?

269
00:13:31,933 --> 00:13:33,600
So let's now get up our flooring.

270
00:13:33,600 --> 00:13:35,700
And so we've talked about basement.

271
00:13:35,700 --> 00:13:37,733
wow. So you're loving this. So

272
00:13:38,733 --> 00:13:40,166
yes, so branding

273
00:13:40,166 --> 00:13:43,900
may be going first on this course,
but what does that have a design?

274
00:13:43,933 --> 00:13:45,466
How has that evolved over the years?

275
00:13:45,466 --> 00:13:48,666
So maybe also when you say this not just
backsplash, we're talking, you know,

276
00:13:49,366 --> 00:13:51,866
you can be talking fireplaces,
you can be talking showers

277
00:13:51,866 --> 00:13:53,600
in a lot of different places here
with this.

278
00:13:53,600 --> 00:13:54,000
Yeah.

279
00:13:54,000 --> 00:13:57,566
I mean, I could sum up that question
in one word and it would be impact

280
00:13:58,133 --> 00:14:02,966
when you walk into a room now instead of
being a wallpaper or just drywall.

281
00:14:03,300 --> 00:14:07,000
Now when you walk into certain spaces
like kitchens or fireplaces especially,

282
00:14:07,466 --> 00:14:10,900
we're seeing taller ceilings or vaulted
ceilings or cabinets going all the way

283
00:14:10,900 --> 00:14:14,033
up to your nine foot ceilings,
adding the backsplash all the way up.

284
00:14:14,033 --> 00:14:15,600
It instantly adds an impact.

285
00:14:15,600 --> 00:14:18,266
When you walk into the room, it's
going to catch light.

286
00:14:18,266 --> 00:14:20,066
It's going to have a reflection value
to it.

287
00:14:20,066 --> 00:14:22,100
It's going to make the room
not only feel bigger,

288
00:14:22,100 --> 00:14:24,766
but it's just going to open up
the space as well.

289
00:14:24,766 --> 00:14:27,633
And anytime we walk into a kitchen
that has that full backsplash

290
00:14:27,633 --> 00:14:30,633
all the way up,
it just provides a bigger impact.

291
00:14:30,733 --> 00:14:32,966
So that's my personal answer on

292
00:14:34,333 --> 00:14:35,566
tarmacs versus

293
00:14:35,566 --> 00:14:38,666
what have you seen over over time
that makes them such a mainstay?

294
00:14:38,700 --> 00:14:39,900
And I think a lot of times

295
00:14:39,900 --> 00:14:42,900
we say backsplash, most people immediately
think kitchen.

296
00:14:43,233 --> 00:14:44,866
It's in other places too.

297
00:14:44,866 --> 00:14:46,500
yeah.

298
00:14:46,500 --> 00:14:49,500
I think just like how often people see it

299
00:14:49,500 --> 00:14:52,633
and the houses
they look at to buy and over the years

300
00:14:53,666 --> 00:14:55,933
standard
Brooklyn has been around for years

301
00:14:55,933 --> 00:14:58,933
and years
as well as the stacked four by fours.

302
00:14:59,100 --> 00:15:02,100
That just makes it a mainstay
when people walk into a home,

303
00:15:02,366 --> 00:15:03,600
especially a new construction home

304
00:15:03,600 --> 00:15:07,666
that doesn't have any backsplash
and they feel like something's missing.

305
00:15:08,166 --> 00:15:09,100
Some people are okay with,

306
00:15:09,100 --> 00:15:12,600
you know, the drywall finish on there,
but not having the backsplash

307
00:15:12,600 --> 00:15:14,966
like a lot of people are just like,
what's missing?

308
00:15:14,966 --> 00:15:18,166
Yeah, no, it is finishing
a piece of the puzzle for sure.

309
00:15:18,833 --> 00:15:19,600
And not only does it

310
00:15:19,600 --> 00:15:22,600
provide that visual element
that maybe you feel like you were missing

311
00:15:22,900 --> 00:15:26,400
again, it goes back to the protection
of what it's on top of.

312
00:15:26,766 --> 00:15:27,166
You know.

313
00:15:27,166 --> 00:15:31,233
So tile originates from a Latin word
that means to cover.

314
00:15:31,600 --> 00:15:35,800
So tile is covering all of the vulnerable
stuff that you don't want to get wet

315
00:15:35,800 --> 00:15:39,966
or you don't want your spaghetti sauce
to sit on and soak up in the walls.

316
00:15:39,966 --> 00:15:44,900
So I think just because
of how functional tile is for protection,

317
00:15:44,900 --> 00:15:48,833
that's also a big reason
why it stays in play, because it's it's

318
00:15:48,833 --> 00:15:52,933
a guaranteed safe space for those areas,
whether it's indoor or outdoor.

319
00:15:53,233 --> 00:15:56,933
And it looks beautiful,
you know, So people want to see the tile.

320
00:15:57,466 --> 00:15:57,866
Yeah.

321
00:15:59,266 --> 00:16:02,466
So let's get a little trendy here and say

322
00:16:03,166 --> 00:16:07,800
how have trends
impacted the timelessness of town?

323
00:16:08,100 --> 00:16:12,200
So we're talking both from a creative
perspective, what helped transition tile.

324
00:16:12,500 --> 00:16:16,366
So it's kind of a two fold care,
how trends impacted it.

325
00:16:17,233 --> 00:16:20,333
And then also the from
a creative perspective,

326
00:16:20,333 --> 00:16:23,466
what has helped tile transition
from the inside to the outside.

327
00:16:23,466 --> 00:16:26,500
And you've mentioned it quite a bit
with pool and other things outside.

328
00:16:26,500 --> 00:16:28,500
So well, let's start in the first part.

329
00:16:28,500 --> 00:16:31,266
Let's look at the trends and their impact.

330
00:16:31,266 --> 00:16:34,133
I would say the opposite of your question.

331
00:16:34,133 --> 00:16:34,500
okay.

332
00:16:34,500 --> 00:16:37,400
Well, that's something
I'm going to go on a limb here.

333
00:16:37,400 --> 00:16:41,900
I feel like tile has impacted
the trend more than the versa.

334
00:16:42,200 --> 00:16:45,200
And I say that
because the versatility of tile.

335
00:16:45,400 --> 00:16:50,500
So in the fifties versus 1670s eighties
nineties as our record feel on our style

336
00:16:50,500 --> 00:16:55,666
keeps changing tile is the front line
runner to keep up with that style change.

337
00:16:56,033 --> 00:17:01,666
So like right now we have a lot of fluted
or beaded and ribbed products coming out.

338
00:17:01,700 --> 00:17:03,633
Whether that's your vanities or

339
00:17:04,833 --> 00:17:07,633
furniture,
the tile has already been there.

340
00:17:07,633 --> 00:17:11,300
So I feel like the tile actually plays
in to the trend

341
00:17:11,300 --> 00:17:14,300
before the trend
really plays into the tile.

342
00:17:14,333 --> 00:17:17,066
I don't know if that makes sense or not,
but the more I read that question,

343
00:17:17,066 --> 00:17:21,433
it's like I almost feel like it's tile is
it keeps up with the trend

344
00:17:21,433 --> 00:17:25,933
more than the trend
makes the tile okay titles as well.

345
00:17:25,933 --> 00:17:26,700
I don't know if I would say

346
00:17:26,700 --> 00:17:31,033
setting the trend, but I feel like it's
always going to be a timeless trend with

347
00:17:31,033 --> 00:17:34,033
what's going on because tile can be made
to match any style.

348
00:17:34,800 --> 00:17:38,500
So kind of a tricky question,
but I'm one of those over thinkers

349
00:17:38,566 --> 00:17:41,300
that will be like, Wait a second, hold on.

350
00:17:41,300 --> 00:17:43,433
And then I think too far into it. No,
that's fine.

351
00:17:43,433 --> 00:17:46,200
That's my first question. I wanted to see
just how deep you go into it.

352
00:17:47,733 --> 00:17:51,600
It's a I look at it as paring down
flooring

353
00:17:51,866 --> 00:17:55,366
or even on hardwood
started as a trend way back when.

354
00:17:55,700 --> 00:18:00,133
And then it kind of went to the wayside
because it's harder to install.

355
00:18:00,300 --> 00:18:04,666
But since it is still in play
in those areas, people

356
00:18:04,666 --> 00:18:07,666
haven't tore up their herringbone floors
because they're beautiful.

357
00:18:07,800 --> 00:18:10,833
But now that herringbone pattern is coming
back, it's

358
00:18:11,433 --> 00:18:14,933
it's been trendy,
but it's also a timeless finish proof

359
00:18:14,933 --> 00:18:17,933
that if you hang on to something
long enough, eventually cycle's background

360
00:18:17,966 --> 00:18:20,933
comes into trend.
You're like, Hey, look, I'm there. Yes.

361
00:18:20,933 --> 00:18:24,733
Actually, with your designs
and with some of the things you've put

362
00:18:24,733 --> 00:18:28,800
together, are you've you've talked about
how sturdy kind of in the living room.

363
00:18:28,800 --> 00:18:30,400
Suddenly you're in kitchens and bathrooms.

364
00:18:30,400 --> 00:18:34,133
Are you morphing more outside as well
and taking tile out the door?

365
00:18:35,166 --> 00:18:36,500
we don't get to too many

366
00:18:36,500 --> 00:18:40,733
exterior projects, which is mainly
because we try to focus on our lane.

367
00:18:40,733 --> 00:18:42,600
We don't want to take off
more than we can handle.

368
00:18:42,600 --> 00:18:45,600
And there's experts
for every category of house.

369
00:18:46,033 --> 00:18:50,966
What we do like to do is recommend certain
tiles, so to kind of match the outside.

370
00:18:50,966 --> 00:18:53,966
So we don't do a whole lot of designing
for outdoor spaces.

371
00:18:54,233 --> 00:18:57,400
But if it's like an outdoor fireplace
or maybe like the pools around,

372
00:18:57,400 --> 00:19:01,433
like we talked about earlier, outdoor
kitchens, etc., we do love to bring

373
00:19:01,433 --> 00:19:05,400
the indoors outdoor, even though
usually it's the other way around.

374
00:19:06,200 --> 00:19:09,200
Again, tile is an outdoor material.

375
00:19:09,200 --> 00:19:13,233
I just think people have got so far
into backsplash

376
00:19:13,300 --> 00:19:18,033
specific on tile that they forgot
tile is an outdoor product as well.

377
00:19:18,333 --> 00:19:21,133
So now you are seeing it more around
pools, rather that's on

378
00:19:21,133 --> 00:19:25,666
resorts or personal homes around
wood burning pizza

379
00:19:25,666 --> 00:19:29,033
makers outside that you're starting to see
it become an outdoor product a lot more.

380
00:19:29,300 --> 00:19:34,266
And I think that's because people forgot
that it is also an outdoor product.

381
00:19:34,433 --> 00:19:38,700
They might think they have to use a heavy
natural stone that costs ten times

382
00:19:38,700 --> 00:19:39,766
the cost of tile.

383
00:19:39,766 --> 00:19:44,400
But in reality there's a tile
that looks very similar for a lot less.

384
00:19:44,400 --> 00:19:47,900
Yeah, and I would love to have
an outdoor piece of it, but

385
00:19:49,466 --> 00:19:50,466
I don't even know if I'd use me.

386
00:19:50,466 --> 00:19:51,133
I'd use it.

387
00:19:51,133 --> 00:19:54,300
I would definitely use it,
but it would look beautiful.

388
00:19:55,333 --> 00:19:58,833
Do you get all these different tile
materials?

389
00:19:58,833 --> 00:20:02,133
You've got ceramic, you got porcelain,
you get natural stone, and natural stone

390
00:20:02,133 --> 00:20:05,400
has a lot of morphing underneath
that as well.

391
00:20:05,966 --> 00:20:09,166
They're all vying for top
billing in your eyes in the design.

392
00:20:09,166 --> 00:20:14,033
I So from your perspective, is there,
is there one ideal choice?

393
00:20:14,033 --> 00:20:18,533
Is there one that you tend to lean toward
more or is it just literally situational?

394
00:20:19,500 --> 00:20:22,266
I think we tend to lean towards

395
00:20:22,266 --> 00:20:25,666
ceramic more and the main reason for that

396
00:20:25,666 --> 00:20:29,166
is our installers love when we're like,
Hey, this is ceramic flooring.

397
00:20:29,166 --> 00:20:31,866
So like deal, like

398
00:20:31,866 --> 00:20:34,566
porcelain is definitely

399
00:20:34,566 --> 00:20:37,133
a common tile as well,

400
00:20:37,133 --> 00:20:40,100
but it can be
a little bit harder to install

401
00:20:40,100 --> 00:20:43,100
and it just depends on the look
the client's going for.

402
00:20:43,166 --> 00:20:46,700
But we tend to go to ceramic
in like more of earthy tones.

403
00:20:47,300 --> 00:20:49,633
Yeah, ceramics
definitely are a frontrunner.

404
00:20:49,633 --> 00:20:54,200
I would say personal opinion
Ceramic is kind of the flagship of tile.

405
00:20:54,366 --> 00:20:55,200
It's just going to

406
00:20:56,433 --> 00:20:57,600
feel like it's just kind of the flagship.

407
00:20:57,600 --> 00:21:00,600
It's what people lean towards
and gravitate towards the most.

408
00:21:01,233 --> 00:21:04,300
We've only done a couple glass tiles, one

409
00:21:04,300 --> 00:21:08,100
which was a matte black
tile in a bathroom at the time.

410
00:21:08,100 --> 00:21:09,600
We're like,
This is going to be super pretty.

411
00:21:09,600 --> 00:21:10,666
And the client loved it.

412
00:21:10,666 --> 00:21:14,400
But then as we kind of thought back
on, it was like, That's going to be tricky

413
00:21:14,800 --> 00:21:17,800
to keep up with a matte glass
tile in the bathroom.

414
00:21:17,800 --> 00:21:20,700
So we like ceramic for the long term.

415
00:21:20,700 --> 00:21:23,766
The durability,
the contractors install process,

416
00:21:23,766 --> 00:21:27,533
it seems to just be a a win
all for everybody.

417
00:21:28,100 --> 00:21:29,400
Okay.

418
00:21:29,400 --> 00:21:31,333
Well, I thank you both for being here.

419
00:21:31,333 --> 00:21:36,266
Your feedback has been fantastic as we've
your answers are as versatile, as tired.

420
00:21:36,433 --> 00:21:38,366
So that's that's great.

421
00:21:38,366 --> 00:21:41,400
Brandi, Brittany, thank you so much
for being here and joining us.

422
00:21:41,600 --> 00:21:43,500
Absolutely. Thank you for having us.

423
00:21:43,500 --> 00:21:44,800
You're so appreciative to be here.

424
00:21:48,033 --> 00:21:48,366
Okay.

425
00:21:48,366 --> 00:21:52,433
So now we're going to transition
over to Patrick Warren with Dell Tile.

426
00:21:52,433 --> 00:21:54,666
Patrick,
thanks for joining us on the podcast.

427
00:21:54,666 --> 00:21:56,333
Things like Kevin's good to be here.

428
00:21:56,333 --> 00:21:58,766
So we're talking
about the versatility of tile

429
00:21:58,766 --> 00:22:02,600
and I would certainly think Dell
Tile would know a thing or two about that.

430
00:22:03,033 --> 00:22:06,033
I think we do 77 year old business.

431
00:22:06,533 --> 00:22:06,733
yeah.

432
00:22:06,733 --> 00:22:09,733
So it's a little while
with a little bit of experience.

433
00:22:09,933 --> 00:22:11,100
So let's start with this.

434
00:22:11,100 --> 00:22:12,600
What trends or developments

435
00:22:12,600 --> 00:22:16,500
have you seen over the years
that has had a direct impact on tile?

436
00:22:17,000 --> 00:22:20,633
You know, I would say there's two
key trends that we've seen

437
00:22:20,633 --> 00:22:23,966
that are pretty dramatic over
the most recent term, but really change

438
00:22:23,966 --> 00:22:27,666
the face of kind of the look of tile
and the way people shot for tile.

439
00:22:27,666 --> 00:22:30,966
The first one is the technology
of the product, whether that's

440
00:22:31,433 --> 00:22:34,200
anti slip, whether that's anti mold,

441
00:22:34,200 --> 00:22:37,633
whether that's the technology
to allow the product to be larger sizes.

442
00:22:37,633 --> 00:22:40,633
The texturing on top
how we manufacture it.

443
00:22:40,633 --> 00:22:44,233
There's more technology
built into our manufacturing and really

444
00:22:44,233 --> 00:22:47,433
the ultimate product
that somebody selects than ever before.

445
00:22:48,266 --> 00:22:50,700
And the second one is how that it's

446
00:22:50,700 --> 00:22:53,700
that selection journey
that a customer goes through.

447
00:22:53,866 --> 00:22:56,900
There's so much more digitization
with what they select.

448
00:22:56,900 --> 00:22:59,300
They start on a website,
they go through, they look at things,

449
00:22:59,300 --> 00:23:02,300
they can look in our style
or to see what it looks like in the room.

450
00:23:02,566 --> 00:23:07,133
So those two components together
have completely changed really

451
00:23:07,466 --> 00:23:11,900
how easy or how adaptable
the shopping experience

452
00:23:11,900 --> 00:23:15,600
is and ultimately the product
that they select when we're talking tile,

453
00:23:15,633 --> 00:23:18,900
are there particular
looks like for example, would look tile,

454
00:23:19,466 --> 00:23:22,600
are there looks that are trending upward
more than others?

455
00:23:22,833 --> 00:23:25,400
There are you're seeing a lot of

456
00:23:25,400 --> 00:23:29,133
you know if you look at wall and floor
separately you if you take the wall

457
00:23:29,133 --> 00:23:32,200
the wall is looking
we're looking at that larger format wall

458
00:23:32,400 --> 00:23:36,466
that that larger elongated
dish was becoming very popular

459
00:23:36,900 --> 00:23:41,400
and in the shape of some of the mosaics
we look at on the floor side,

460
00:23:41,400 --> 00:23:45,200
interestingly enough,
we're actually seeing smaller unit sizes,

461
00:23:45,200 --> 00:23:47,966
like we have some product,
the new product, Indo Tower.

462
00:23:47,966 --> 00:23:49,700
We're going to launch
into more of a brick.

463
00:23:49,700 --> 00:23:52,833
Look,
you're seeing that smaller scale for floor

464
00:23:52,833 --> 00:23:54,333
to add to a little bit of more dimension.

465
00:23:54,333 --> 00:23:56,266
We've gone from larger to small.

466
00:23:56,266 --> 00:23:56,600
Also.

467
00:23:56,600 --> 00:23:59,800
See, by the way, on the flip side of it,
we also see the 24 by 48 site

468
00:23:59,800 --> 00:24:00,933
becoming very popular.

469
00:24:00,933 --> 00:24:02,933
So it's all about the nostalgia

470
00:24:02,933 --> 00:24:05,933
and kind of that authenticity of what
the product looks like.

471
00:24:05,933 --> 00:24:09,133
But when you're saying smaller
sounding for some of the examples

472
00:24:09,133 --> 00:24:09,966
you were giving there,

473
00:24:09,966 --> 00:24:13,133
we're not necessarily talking mosaics,
not that some people don't do that.

474
00:24:13,533 --> 00:24:15,000
You're not talking like that small.

475
00:24:15,000 --> 00:24:17,900
You're just talking smaller
than the large format.

476
00:24:17,900 --> 00:24:20,433
Yeah,
or even smaller than a 12 by 12 even.

477
00:24:20,433 --> 00:24:22,033
Yeah, smaller than 12 by 12.

478
00:24:22,033 --> 00:24:25,066
You're seeing the literally
that brick look is becoming very popular.

479
00:24:25,066 --> 00:24:28,066
We're launching quite a few products
are going to fall into that category.

480
00:24:28,233 --> 00:24:29,666
Then on the wall side

481
00:24:29,666 --> 00:24:33,566
you actually see this elongated longer
three by 14, six by 14.

482
00:24:33,566 --> 00:24:35,333
So these larger longer sizes

483
00:24:35,333 --> 00:24:39,233
that allow it a more different visual
than we really have seen before.

484
00:24:39,666 --> 00:24:43,166
So we've talked about,
look, let's kind of stay a little bit in

485
00:24:43,166 --> 00:24:46,733
that realm of what you see, but let's spin
the color wheel a little bit.

486
00:24:46,733 --> 00:24:50,266
And are there certain hues those
I just wanted to use the word hue

487
00:24:50,266 --> 00:24:54,300
in a sentence, but are there certain hues
that are more enviable than others?

488
00:24:54,666 --> 00:24:56,933
You know, right now, white is king.

489
00:24:56,933 --> 00:24:57,833
White rules, right?

490
00:24:57,833 --> 00:25:01,033
Everybody wants white
that that marble Carrara kind of look.

491
00:25:01,600 --> 00:25:05,900
But we're also seeing the blues,
the green versions of both of those that

492
00:25:06,266 --> 00:25:10,533
provide kind of that serenity and calming
feel, which there's a there's a term

493
00:25:10,533 --> 00:25:14,500
out there called Biophilia, which brings
nature into the design aspect of it.

494
00:25:14,500 --> 00:25:16,800
And that's part
of what we're seeing as well.

495
00:25:16,800 --> 00:25:19,000
The other thing is you're seeing less
gray.

496
00:25:19,000 --> 00:25:22,866
You're seeing more of that grays
and even warming up to that beige look.

497
00:25:22,866 --> 00:25:24,766
So it's it's kind of getting a little

498
00:25:24,766 --> 00:25:27,866
hints of brown in there to give it
a little more of a brown perspective

499
00:25:28,300 --> 00:25:32,033
with what seems to be an abundance
of jiomart geometric shapes.

500
00:25:32,400 --> 00:25:35,400
Is there actually a shape
that we have not seen yet?

501
00:25:35,500 --> 00:25:37,866
You know, we actually have a new shape.

502
00:25:37,866 --> 00:25:42,233
It's a one by six wall product
that we actually call the Kit-Kat size.

503
00:25:42,233 --> 00:25:44,100
We were at the kitchen table
show talking about it.

504
00:25:44,100 --> 00:25:45,800
We just kind of started
calling it the Kit-Kat size

505
00:25:45,800 --> 00:25:47,533
and it hit with all the designers.
They love it.

506
00:25:47,533 --> 00:25:49,200
It could get size.

507
00:25:49,200 --> 00:25:51,000
The other size, it's been pretty popular.

508
00:25:51,000 --> 00:25:54,000
Is small and large, a hex size.

509
00:25:54,233 --> 00:25:57,200
So you've got the small hexes
and then we have several eight

510
00:25:57,200 --> 00:25:59,266
by eight hexes that are extremely popular.

511
00:25:59,266 --> 00:26:00,300
So you're seeing

512
00:26:00,300 --> 00:26:02,766
you're seeing a uniqueness
in some of the sizing that people are

513
00:26:02,766 --> 00:26:03,866
kind of migrating toward.

514
00:26:04,933 --> 00:26:06,366
So since you called it the Kit Kat,

515
00:26:06,366 --> 00:26:09,833
I just got a phone call from the Twix bar
and they're feeling a little left out.

516
00:26:09,833 --> 00:26:12,833
So you have to work on something.

517
00:26:13,133 --> 00:26:16,033
The reader will be The Twix
What's been the feedback

518
00:26:16,033 --> 00:26:19,366
you've been getting from trade pros
regarding the abundance of options

519
00:26:19,366 --> 00:26:20,400
that are out there?

520
00:26:20,400 --> 00:26:24,000
How is are they basically saying,
Hey, there's too much

521
00:26:24,000 --> 00:26:25,900
If there is such a thing
as having too much,

522
00:26:25,900 --> 00:26:28,966
or they give you direction in some ways
with what they're seeing,

523
00:26:29,400 --> 00:26:33,100
we well, I will say that
we are a very heavy, intense

524
00:26:33,100 --> 00:26:36,533
category, SKU intensive, like there's
a lot of product on the market.

525
00:26:36,866 --> 00:26:40,466
But what that gives you
is that gives you a creative

526
00:26:41,166 --> 00:26:45,000
kind of an artistic ability
to do anything you want with that visual.

527
00:26:45,000 --> 00:26:49,900
There are rather than just have one
size, one shape, one color, typically

528
00:26:49,966 --> 00:26:52,933
not one color obviously,
but the all the various sizes

529
00:26:52,933 --> 00:26:57,000
shape, texturing, all that comes together,
that gives you the ability

530
00:26:57,000 --> 00:27:00,700
to make a unique environment
to your choice and design technique.

531
00:27:01,200 --> 00:27:04,600
Well, how is the range of the tile sizes?

532
00:27:04,666 --> 00:27:06,333
We've talked about small mosaics.

533
00:27:06,333 --> 00:27:09,466
We talked about large
and even long format tile.

534
00:27:09,766 --> 00:27:13,800
How has that affected
how you think about creating new products

535
00:27:14,200 --> 00:27:17,200
like, for example,
how did that maybe drive the Kit Kat tile?

536
00:27:17,333 --> 00:27:20,700
We're always looking at, you know, first
you are a bit not

537
00:27:20,733 --> 00:27:21,666
I wouldn't say constrained.

538
00:27:21,666 --> 00:27:24,000
We have to make sure
you can make a product right.

539
00:27:24,000 --> 00:27:27,433
We also look at
what sizes we feel like are trending

540
00:27:27,433 --> 00:27:31,200
or maybe could provide an accent
like the Kit Kat could be a nice belly

541
00:27:31,200 --> 00:27:35,000
spot across the room
and accent in the shower were.

542
00:27:35,233 --> 00:27:40,033
What we're trying to do is leverage sizes
that allow a creative angle

543
00:27:40,033 --> 00:27:44,000
to be different than it was before
because tile really

544
00:27:44,000 --> 00:27:45,033
is there for a lifetime

545
00:27:45,033 --> 00:27:46,866
and you want to be able
to put your signature on that

546
00:27:46,866 --> 00:27:49,866
in different sizes
and shapes allows it to do that well.

547
00:27:49,966 --> 00:27:54,400
So great effort has been made with regard
to making tile more sustainable.

548
00:27:55,066 --> 00:27:59,000
What's been the drive behind those efforts
and maybe what's the next step

549
00:27:59,000 --> 00:28:00,233
in that initiative?

550
00:28:00,233 --> 00:28:00,533
You know,

551
00:28:00,533 --> 00:28:03,400
first of all, I really think that the most
sustainable product

552
00:28:03,400 --> 00:28:04,700
is ceramic tile, right?

553
00:28:04,700 --> 00:28:06,500
I mean, it's
literally coming from clay and dirt.

554
00:28:06,500 --> 00:28:09,500
You put it together, you push it out on
the floor, looks gorgeous.

555
00:28:09,966 --> 00:28:12,700
One of the things we focus on is,

556
00:28:12,700 --> 00:28:15,500
you know, our it's it's a big effort
for our manufacturing plants

557
00:28:15,500 --> 00:28:18,500
to have a sustainable story,
what their footprint is on the earth.

558
00:28:18,633 --> 00:28:21,800
But it's interesting
when you look at the different generation

559
00:28:21,900 --> 00:28:27,533
gap generation bands, your Gen X, Gen
Y, your millennials, your baby boomers,

560
00:28:27,533 --> 00:28:30,533
they all have a different interpretation
of what sustainability is.

561
00:28:30,900 --> 00:28:33,533
And we have to make sure
that we're talking to all of those points.

562
00:28:33,533 --> 00:28:36,733
You know, baby boomers look at it
differently than the Y generation

563
00:28:36,733 --> 00:28:37,166
looks at it.

564
00:28:37,166 --> 00:28:40,533
We want to make sure that we're answering
all those questions with a product

565
00:28:40,766 --> 00:28:43,766
then ultimately sellable and beautiful
and has that sustainable story

566
00:28:43,800 --> 00:28:46,800
very important to us
to have a sustainable story

567
00:28:46,800 --> 00:28:49,500
when you look at the different tile
materials.

568
00:28:49,500 --> 00:28:51,666
So we talked about all this versatility.

569
00:28:51,666 --> 00:28:54,233
There's versatility
even in the material itself.

570
00:28:54,233 --> 00:28:56,966
All tiles that equal, you've got ceramic,
you got porcelain,

571
00:28:56,966 --> 00:29:00,266
you got natural stone, and there's
a lot of branches off of natural stone.

572
00:29:00,866 --> 00:29:02,866
So what are some of the benefits of each?

573
00:29:02,866 --> 00:29:06,766
And have you seen sort of a usage
swing in one direction

574
00:29:06,766 --> 00:29:09,766
or the other between
those different material types?

575
00:29:09,900 --> 00:29:11,533
Yeah, you know,
I kind of put it into two buckets

576
00:29:11,533 --> 00:29:13,000
your natural and your manufactured.

577
00:29:13,000 --> 00:29:14,766
I'm the stone component.

578
00:29:14,766 --> 00:29:16,300
Look, stone visuals are

579
00:29:17,666 --> 00:29:18,566
unbelievable, right?

580
00:29:18,566 --> 00:29:19,233
They're natural.

581
00:29:19,233 --> 00:29:21,733
They're created over millions of years.

582
00:29:21,733 --> 00:29:25,566
That look is is what consumers
and designers are driving toward.

583
00:29:26,266 --> 00:29:29,366
When you look at what
we've done, the industry

584
00:29:29,366 --> 00:29:32,566
and Dow tile specifically is done
on the porcelain component.

585
00:29:33,000 --> 00:29:34,433
You're getting the best of both worlds.

586
00:29:34,433 --> 00:29:37,500
You're getting a look of natural stone,

587
00:29:37,500 --> 00:29:41,400
but a performance and a live ability
that stone cannot do.

588
00:29:41,400 --> 00:29:44,400
You know, there are
I love a marble countertop, but

589
00:29:44,400 --> 00:29:47,500
there are things you just can't do
on a map, on a marble countertop.

590
00:29:47,500 --> 00:29:49,466
You can't spill red wine, for example.

591
00:29:49,466 --> 00:29:52,600
There's a performance story with porcelain
that gives you the same look.

592
00:29:52,600 --> 00:29:56,733
Ultimately,
no matter what the consumer or let's call

593
00:29:56,733 --> 00:30:00,300
this personal selector,
well, style and design will always win.

594
00:30:00,866 --> 00:30:03,033
So if you've got a performance story
attached to that, that

595
00:30:03,033 --> 00:30:05,400
natural stone, look, for example,
that's going to win

596
00:30:05,400 --> 00:30:07,300
stone will always be in the picture
for sure.

597
00:30:07,300 --> 00:30:09,166
It has its place and it's beautiful.

598
00:30:09,166 --> 00:30:11,666
I have it in my home,
but porcelain has a balance.

599
00:30:11,666 --> 00:30:14,766
Store that takes
the consumer has much longer lifecycle.

600
00:30:15,733 --> 00:30:18,400
Let's pop off the floor and

601
00:30:18,400 --> 00:30:22,133
a bit to the wall, but maybe go back to
that would go back down as well.

602
00:30:22,600 --> 00:30:26,233
How is wall tower development or has it

603
00:30:26,233 --> 00:30:30,533
ever affected floor tile development
or even vice versa?

604
00:30:30,966 --> 00:30:32,433
You know, we look at them separately,

605
00:30:32,433 --> 00:30:34,800
but we look at them
how they interact together.

606
00:30:34,800 --> 00:30:37,733
And I mean that by
and I'll add a third category.

607
00:30:37,733 --> 00:30:40,700
We believe that
the design selection process

608
00:30:40,700 --> 00:30:43,700
for a new kitchen,
let's say, begins with the countertop

609
00:30:43,966 --> 00:30:48,066
and then we immediately know that there's
whatever high percentage, 95% of the time

610
00:30:48,066 --> 00:30:52,733
someone's going to put a wall or mosaic
type product up against that countertop.

611
00:30:53,366 --> 00:30:54,966
How does that interact with

612
00:30:54,966 --> 00:30:57,400
what's happening with the countertop,
the look, the feel?

613
00:30:57,400 --> 00:31:00,400
And then it has to transfer
down to the floor

614
00:31:00,433 --> 00:31:01,866
so that it all works together.

615
00:31:01,866 --> 00:31:04,933
So we create our products individually,
but we want to make sure

616
00:31:04,933 --> 00:31:07,933
they work together
because ultimately it's a you know,

617
00:31:08,333 --> 00:31:12,300
it's a multi surface
installation and a selection process.

618
00:31:12,466 --> 00:31:15,266
And look, that's what we have.
We're fortunate in our category.

619
00:31:15,266 --> 00:31:17,700
We have more surfaces
than any other category.

620
00:31:17,700 --> 00:31:20,566
We can work with the countertops,
a wall on the floor.

621
00:31:20,566 --> 00:31:25,033
Well, did did that those developments
that sort of change any creative push

622
00:31:25,033 --> 00:31:28,466
or is that just ultimately a testament
to the versatility of tile?

623
00:31:28,800 --> 00:31:31,933
Tile is incredibly versatile
with the design aspect.

624
00:31:32,200 --> 00:31:36,066
You know, we keep combining categories
or additional we keep adding categories

625
00:31:36,066 --> 00:31:39,233
to our portfolio
so that we bring who's ever designing.

626
00:31:39,233 --> 00:31:43,333
We want to bring them the most options and
flexibility they can do to design that.

627
00:31:43,633 --> 00:31:46,700
We're always looking beyond that
to make sure we're bringing we want to be

628
00:31:47,000 --> 00:31:50,000
we want to be best in class
for having design options.

629
00:31:50,333 --> 00:31:50,600
Okay,

630
00:31:51,700 --> 00:31:54,133
well, let's take it out the door.

631
00:31:54,133 --> 00:31:58,733
What has let's what has the expansion
of outdoor living done for tile?

632
00:31:59,033 --> 00:32:00,766
Huge. Here's why it's huge.

633
00:32:00,766 --> 00:32:03,166
You know, we have our Dow tile
exteriors, for example,

634
00:32:03,166 --> 00:32:06,366
and I mentioned early on about
the technology, you know, slip resistant.

635
00:32:06,900 --> 00:32:09,900
So now you're seeing environments

636
00:32:10,000 --> 00:32:13,300
where you can have the outdoor goes in
and the indoor goes out.

637
00:32:13,300 --> 00:32:15,100
So now you have these living spaces,

638
00:32:15,100 --> 00:32:18,100
whether it's a kitchen
or living room or a family room area

639
00:32:18,433 --> 00:32:22,566
that just transitions all the way outside
onto the patio, same product,

640
00:32:22,733 --> 00:32:25,066
and you can have the same product,
one for outdoor, one for indoor.

641
00:32:25,066 --> 00:32:28,166
It doesn't feel any different
but has the same esthetic Look, the

642
00:32:28,166 --> 00:32:32,100
the design there is you have now increased
the size of the room

643
00:32:32,466 --> 00:32:34,533
based on the ability of what
the product can perform.

644
00:32:34,533 --> 00:32:34,766
You know,

645
00:32:34,766 --> 00:32:38,700
typically in the past you put tile outside
and a lot of times are slip concerns

646
00:32:38,700 --> 00:32:39,333
and everything like that.

647
00:32:39,333 --> 00:32:40,533
We have products

648
00:32:40,533 --> 00:32:44,400
that allow the outside or the inside
to transition to the outside, outside.

649
00:32:44,933 --> 00:32:47,333
I don't know if boom is the right word,
but I'll go ahead and use it.

650
00:32:47,333 --> 00:32:51,900
Has there been a boom or at least
a movement toward more and more outdoor

651
00:32:51,900 --> 00:32:56,233
living projects that have driven
more on the outdoor living tile side?

652
00:32:56,766 --> 00:32:58,133
100%.

653
00:32:58,133 --> 00:33:01,000
And it's even more even
I just met yesterday.

654
00:33:01,000 --> 00:33:03,700
We're talking about, you know,
we have our category called exterior,

655
00:33:03,700 --> 00:33:05,233
which is a large category.

656
00:33:05,233 --> 00:33:06,833
How do you put your arms around that?

657
00:33:06,833 --> 00:33:07,133
You know what?

658
00:33:07,133 --> 00:33:08,200
If you were breaking up

659
00:33:08,200 --> 00:33:12,033
into bite sized packages, if you look,
you can go to so many people out there

660
00:33:12,033 --> 00:33:14,766
that want to put in a kitchen
right outside of their patio.

661
00:33:14,766 --> 00:33:15,900
They want to put a grill area.

662
00:33:15,900 --> 00:33:19,500
They want to put up a platform
for a Jacuzzi, an outdoor shower.

663
00:33:19,933 --> 00:33:23,900
All of these are just
And so you take our our typical prosource

664
00:33:23,900 --> 00:33:26,233
showroom, someone's
going to redo a kitchen.

665
00:33:26,233 --> 00:33:28,133
By the way,
you can also do the patio outside.

666
00:33:28,133 --> 00:33:29,066
You've added

667
00:33:29,066 --> 00:33:32,733
30% more to that project just by asking
if they want more one more room.

668
00:33:33,133 --> 00:33:36,100
I think it's huge
and we've seen a big upside on that.

669
00:33:36,100 --> 00:33:41,100
Certainly it has expanded more beyond
just having a deck with a grill on it, and

670
00:33:42,066 --> 00:33:42,433
we are

671
00:33:42,433 --> 00:33:45,433
seeing that the true outdoor
kitchen evolving.

672
00:33:46,333 --> 00:33:50,133
This is something we had also asked our
our designer friends on this podcast.

673
00:33:50,133 --> 00:33:52,500
But I'd like to know your take.

674
00:33:52,500 --> 00:33:56,766
There definitely seems to be more
of a movement toward patterned tile.

675
00:33:56,800 --> 00:33:57,500
So not necessarily

676
00:33:57,500 --> 00:34:01,600
take your time creating a pattern though,
that is out there too, but patterned tile

677
00:34:01,600 --> 00:34:06,000
itself, especially in laundry
rooms, mud rooms, smaller bathrooms.

678
00:34:06,433 --> 00:34:10,166
Are you starting to see more of that,
more requests for that, more of a drive

679
00:34:10,166 --> 00:34:14,333
then driving to even more creative
looks of for the tile you create?

680
00:34:14,700 --> 00:34:16,166
Absolutely. They've always been out there.

681
00:34:16,166 --> 00:34:20,033
You know, you've got the the kind of that
that Santa Fe kind of look

682
00:34:20,033 --> 00:34:22,100
you also have the caustic look.

683
00:34:22,100 --> 00:34:24,233
But it's a it's color
design. It's an accent.

684
00:34:24,233 --> 00:34:27,300
Someone they're building a house,
redoing a house or just redoing a room.

685
00:34:27,300 --> 00:34:28,266
We you know what?

686
00:34:28,266 --> 00:34:30,433
I'm going to a little pop of color
in my laundry room.

687
00:34:30,433 --> 00:34:32,900
I'm in there. Let's let's
let's make it look a little bit different.

688
00:34:32,900 --> 00:34:34,533
I think it's great.
I think it's fantastic.

689
00:34:34,533 --> 00:34:36,833
And the more times
we can offer those opportunities,

690
00:34:36,833 --> 00:34:39,000
not everybody wants the same floor,
the same look

691
00:34:39,000 --> 00:34:41,700
throughout the first floor of their home
or whatever floor they're doing.

692
00:34:41,700 --> 00:34:43,566
Let's shake it up a little bit. It's
kind of like wallpaper.

693
00:34:43,566 --> 00:34:46,166
Let's throw some wallpaper on a wall
that will look different.

694
00:34:46,166 --> 00:34:48,000
If we don't like it, we can it later.

695
00:34:48,000 --> 00:34:51,000
Why is Tile so freaking versatile?

696
00:34:51,133 --> 00:34:53,400
I love that. The question.
And you know what?

697
00:34:53,400 --> 00:34:54,900
And like here's here's the three words

698
00:34:54,900 --> 00:34:58,366
I kind of came up with limited list
design opportunities.

699
00:34:58,900 --> 00:35:02,500
If you think just whatever's in your head
now obviously you have installation

700
00:35:02,500 --> 00:35:05,200
things you've got in floor
prep and you've got to consider.

701
00:35:05,200 --> 00:35:11,100
But from a shape,
from a color, from a texture performance,

702
00:35:12,266 --> 00:35:12,666
we've got

703
00:35:12,666 --> 00:35:16,433
a so many products for designers
to build with that room wants to be

704
00:35:17,300 --> 00:35:19,833
really it's an exciting time
to be in the ceramic tile business.

705
00:35:19,833 --> 00:35:20,900
Love it.

706
00:35:20,900 --> 00:35:22,866
That was it.
Those are those are my questions.

707
00:35:22,866 --> 00:35:23,700
Patrick, certainly

708
00:35:23,700 --> 00:35:26,700
appreciate you joining us
and sharing your thoughts with us today.

709
00:35:26,900 --> 00:35:27,366
This is great.

710
00:35:27,366 --> 00:35:28,500
We really appreciate everybody.

711
00:35:28,500 --> 00:35:31,166
Prosource And hey,
we've any questions for any of this stuff?

712
00:35:31,166 --> 00:35:33,000
Just feel free to reach out to us.

713
00:35:33,000 --> 00:35:34,666
All right. Thanks.

714
00:35:34,666 --> 00:35:37,500
Thanks. Go

715
00:35:37,500 --> 00:35:39,133
page of gears a little bit here

716
00:35:39,133 --> 00:35:42,600
and we turn our attention to Randall
Sheehy of MS2 Tile.

717
00:35:42,600 --> 00:35:44,100
Randall, thanks for joining us today.

718
00:35:44,100 --> 00:35:46,866
Kevin Thank you. I'm happy to be here.
Good afternoon.

719
00:35:46,866 --> 00:35:48,400
Well, let's just dive right into it.

720
00:35:48,400 --> 00:35:51,800
We're talking about why tile is versatile,
and I'm certain you have

721
00:35:52,166 --> 00:35:54,900
an opinion or two about that yourself.

722
00:35:54,900 --> 00:35:56,700
So let's start with this.

723
00:35:56,700 --> 00:36:01,200
What trends or developments have you seen
over the years that have impacted tile?

724
00:36:01,533 --> 00:36:05,433
Well, Kevin, thanks for the question
and again, very happy to be here

725
00:36:05,433 --> 00:36:09,966
and to connect with all of our our pro
Shop and Prosource customers out there.

726
00:36:10,500 --> 00:36:14,933
As we look at the world today, everything
has become so much more fast paced.

727
00:36:14,933 --> 00:36:18,600
We live in this digital society
and the digital world.

728
00:36:18,933 --> 00:36:24,100
So with that, I think we are seeing
a big trend and a shift towards customers

729
00:36:24,100 --> 00:36:28,300
wanting authentic handmade elements
and the products are purchasing today.

730
00:36:28,300 --> 00:36:32,133
They want they want to feel that this
human connection or natural connection,

731
00:36:32,133 --> 00:36:34,333
right, with the products
they're putting into their space.

732
00:36:34,333 --> 00:36:35,766
We're also seeing this

733
00:36:35,766 --> 00:36:39,000
how we're designing the products
and the colors we're using, the palettes.

734
00:36:39,000 --> 00:36:41,566
We're using that all lend well to this.

735
00:36:41,566 --> 00:36:45,466
Another trend that we're seeing
is this trend toward a seamless

736
00:36:45,600 --> 00:36:49,200
and more contemporary
esthetics in larger format products.

737
00:36:49,200 --> 00:36:52,433
And we've got a couple of great examples
when we talk about texture,

738
00:36:52,433 --> 00:36:55,700
because that texture in products
really adds that authentic element.

739
00:36:55,900 --> 00:36:58,800
We have a couple of really great examples
of this too bodge,

740
00:36:58,800 --> 00:37:01,566
which is an extruded porcelain
that looks like most

741
00:37:01,566 --> 00:37:03,600
like a piece of millwork
that you would see.

742
00:37:03,600 --> 00:37:05,500
It's beautiful from all applications.

743
00:37:05,500 --> 00:37:08,566
Begonia is another one
that has this fluted detail

744
00:37:09,233 --> 00:37:13,133
that's designed for wall applications,
which is an extremely hot trend right now

745
00:37:13,133 --> 00:37:15,233
and a growing category of our business.

746
00:37:15,233 --> 00:37:17,633
So those are a couple of great examples
to illustrate

747
00:37:17,633 --> 00:37:20,633
both that handmade esthetic
and bringing texture into this space.

748
00:37:20,866 --> 00:37:24,200
Well, there any particular looks,
for example, woodblock

749
00:37:24,200 --> 00:37:27,200
tile immediately comes to mind,
but there are other types of

750
00:37:27,433 --> 00:37:30,833
looks
that are trending more upward these days.

751
00:37:31,166 --> 00:37:33,666
Yeah, there are.
I can touch on a couple more.

752
00:37:33,666 --> 00:37:35,466
I'll start with the marble looks.

753
00:37:35,466 --> 00:37:39,466
Marble has been extremely popular
for the last several years

754
00:37:39,466 --> 00:37:43,500
and it continues to grow in popularity
as we continue to introduce

755
00:37:43,500 --> 00:37:47,400
more new collections
that bring this, this, this

756
00:37:47,866 --> 00:37:50,900
timeless marble and stone
look into the marketplace with these

757
00:37:51,333 --> 00:37:55,433
really ultra realistic surfaces
and those color and texture

758
00:37:55,700 --> 00:37:59,366
to great examples in our portfolio,
our store, Olina and Parkview,

759
00:37:59,666 --> 00:38:01,333
that provide you this visual.

760
00:38:01,333 --> 00:38:02,200
And then when you get wood

761
00:38:02,200 --> 00:38:06,533
looks, we're seeing a certainly
a warming of color tones.

762
00:38:06,533 --> 00:38:11,533
We're seeing both these refined
oak visuals that might look more like

763
00:38:11,533 --> 00:38:16,133
a French or European style oak, as well
as some of the more rustic visuals.

764
00:38:16,166 --> 00:38:19,633
Our Legacy series, which is new,
it's an eight by 47 inch plank

765
00:38:19,633 --> 00:38:25,933
that has more of a wire, brush, texture
and very earthy colors is a great example

766
00:38:26,500 --> 00:38:29,100
of what we're seeing in the wood talk
right now.

767
00:38:29,100 --> 00:38:33,666
So let's spin the color wheel a little bit
and not just the looks like a wood look.

768
00:38:33,833 --> 00:38:37,066
Well, there are certain hues that are more
enviable than others these days.

769
00:38:37,500 --> 00:38:39,166
Sure. And that's a good question.

770
00:38:39,166 --> 00:38:40,500
And there certainly are.

771
00:38:40,500 --> 00:38:45,800
I mean, you know, we're seeing certain
colors trend very strongly right now.

772
00:38:45,800 --> 00:38:49,466
And we have and we continue
to see this evolution in terms of color.

773
00:38:49,466 --> 00:38:50,700
But what I would say in general is

774
00:38:51,800 --> 00:38:55,233
consumers
today are really pushing the envelope.

775
00:38:55,233 --> 00:38:58,466
They're they're stepping outside
the traditional norms.

776
00:38:58,466 --> 00:38:59,800
They're getting more bold

777
00:38:59,800 --> 00:39:03,733
with what their designs in their homes
and in their indoor spaces.

778
00:39:03,800 --> 00:39:05,600
Where are they using the product?

779
00:39:05,600 --> 00:39:09,233
So it's exciting to see that
that's allowing us to introduce new colors

780
00:39:09,233 --> 00:39:13,633
to the marketplace that even, you know,
three or four or five years ago

781
00:39:13,633 --> 00:39:16,700
you may not have seen in some of
the colors that we are seeing right now.

782
00:39:16,700 --> 00:39:18,400
I mentioned the warming right now.

783
00:39:18,400 --> 00:39:21,666
A lot of the warm
neutrals, extremely popular,

784
00:39:22,333 --> 00:39:25,800
but blues and greens,
if you look at the more saturated colors,

785
00:39:26,233 --> 00:39:29,300
those are the two hottest ones
that we're seeing in the market right now.

786
00:39:29,300 --> 00:39:33,400
I'll mention one new product
that we just introduced that really

787
00:39:33,400 --> 00:39:36,700
I think is the ultimate in terms
of giving you the color

788
00:39:36,700 --> 00:39:39,700
possibilities
and bringing that pop of color to a space.

789
00:39:39,866 --> 00:39:41,200
It's our new radiant series.

790
00:39:41,200 --> 00:39:43,633
So Radiant is an award winning product.

791
00:39:43,633 --> 00:39:47,900
We launched this earlier this year
at the Prosource Convention.

792
00:39:47,900 --> 00:39:52,733
It's a it's an extruded porcelain
that's backlit with LED lighting.

793
00:39:53,066 --> 00:39:56,066
This is an exclusive technology
that we developed in-house.

794
00:39:56,666 --> 00:40:00,633
The LED lighting allows you to completely
change the look and feel of the space.

795
00:40:00,633 --> 00:40:02,500
It's controlled by your phone.

796
00:40:02,500 --> 00:40:04,566
You can sync the lighting to music.

797
00:40:04,566 --> 00:40:07,900
So when you think of bringing color
into your space, you traditionally weave.

798
00:40:08,266 --> 00:40:11,000
We think about the tile,
the glazing that put on the tile

799
00:40:11,000 --> 00:40:12,800
and how that brings in the color.

800
00:40:12,800 --> 00:40:13,433
Well, in this case,

801
00:40:13,433 --> 00:40:16,633
we're giving you a tile that's backlit
and you can choose how you want to color,

802
00:40:16,633 --> 00:40:18,600
depending on the day,
depending on your mood.

803
00:40:18,600 --> 00:40:21,433
That's really exciting to get brings
in that customization.

804
00:40:21,433 --> 00:40:25,000
Also, the technology in your home,
Radiant seems to be an appropriate name

805
00:40:25,000 --> 00:40:26,500
for it for for sure.

806
00:40:26,500 --> 00:40:29,500
And maybe we should just refer to it
as mood at tile,

807
00:40:30,100 --> 00:40:33,100
because I kind of like that,
that you could set that color tone to

808
00:40:33,300 --> 00:40:35,366
just how you're feeling
that particular day.

809
00:40:35,366 --> 00:40:37,200
Or maybe if you want to change
how you feel.

810
00:40:37,200 --> 00:40:37,966
Yeah, exactly.

811
00:40:37,966 --> 00:40:40,200
You may want to you may want to use that
thinning on the moon.

812
00:40:40,200 --> 00:40:41,066
Right.

813
00:40:41,066 --> 00:40:44,566
Funny enough, we have a collection
called Mood that's a beautiful product,

814
00:40:44,566 --> 00:40:48,000
but look like a part management team
and see what we can work out there.

815
00:40:48,000 --> 00:40:48,300
All right.

816
00:40:48,300 --> 00:40:51,500
You know, okay, Now, you and I have talked

817
00:40:51,500 --> 00:40:54,766
a little bit outside of this
about this next question.

818
00:40:54,766 --> 00:40:57,000
So I kind of think this is going to go.
But I like this.

819
00:40:57,000 --> 00:41:00,333
There just seems to be an abundance
now, especially in the tile world,

820
00:41:00,366 --> 00:41:03,366
an abundance of geometric shaped tile.

821
00:41:03,433 --> 00:41:07,300
And just wondering, is there a shape
that is not yet seen

822
00:41:07,300 --> 00:41:11,700
and that leads into perhaps because you've
just recently introduced one?

823
00:41:11,766 --> 00:41:14,366
Well, you did me up for this one.

824
00:41:14,366 --> 00:41:15,033
I did.

825
00:41:15,033 --> 00:41:18,100
We had talked about this one,
and I appreciate the question

826
00:41:18,300 --> 00:41:23,066
because we have a lot of great
geometric shape, packed rhythm.

827
00:41:23,100 --> 00:41:23,966
Even Sterling,

828
00:41:23,966 --> 00:41:25,500
which is one of our
most popular collections

829
00:41:25,500 --> 00:41:27,200
that we've recently entered a shape to.

830
00:41:27,200 --> 00:41:28,633
We've got you covered there.

831
00:41:28,633 --> 00:41:32,866
And a lot of the feedback from three pros
is, Hey, keep these designs coming,

832
00:41:32,866 --> 00:41:33,933
keep these shapes coming.

833
00:41:33,933 --> 00:41:35,266
Our customers are loving them.

834
00:41:35,266 --> 00:41:38,000
And I mentioned a moment ago
that customers are getting more bold

835
00:41:38,000 --> 00:41:39,300
in terms of their designs.

836
00:41:39,300 --> 00:41:42,300
And so all these kind of lend themselves
well to that.

837
00:41:42,866 --> 00:41:45,100
But one new product
that we just introduced

838
00:41:45,100 --> 00:41:49,200
that's getting a lot of attention,
a lot of great press is our Skype series.

839
00:41:49,666 --> 00:41:52,500
So this is a traditional kite design.

840
00:41:52,500 --> 00:41:56,966
It's a fairly whimsical
look in a wide range of color tones

841
00:41:57,366 --> 00:42:01,300
that allow you to really
bring in a pop of color into your space,

842
00:42:01,333 --> 00:42:04,833
but also to create the unique custom
geometric designs

843
00:42:05,100 --> 00:42:07,500
are using one of the colors
or mixing multiple colors.

844
00:42:07,500 --> 00:42:09,766
So I think as your trade grows,
see that product

845
00:42:09,766 --> 00:42:11,733
hit the pro store
showrooms around the country.

846
00:42:11,733 --> 00:42:13,733
It's going to be a big hit for us in 2024.

847
00:42:13,733 --> 00:42:16,866
Feel free, as I always say,
to just set out in my bathroom

848
00:42:16,966 --> 00:42:18,333
know,
and we'll just put it up on the wall.

849
00:42:18,333 --> 00:42:22,000
Talbots, I think you may have
100 bathrooms in your house.

850
00:42:24,000 --> 00:42:25,800
That's entirely possible.

851
00:42:25,800 --> 00:42:27,466
Let's now talk about shape.

852
00:42:27,466 --> 00:42:28,400
Let's talk about size.

853
00:42:28,400 --> 00:42:32,466
How is the range of tile size
from just the small mosaics to the large

854
00:42:32,700 --> 00:42:34,400
or even long format tile?

855
00:42:34,400 --> 00:42:38,766
How has that affected about how you go
about creating new products?

856
00:42:39,200 --> 00:42:42,833
When we look at our product line today,
you know, there are different ways

857
00:42:42,833 --> 00:42:43,300
we look at it.

858
00:42:43,300 --> 00:42:46,366
And in some cases
we're introducing a wall tile collection

859
00:42:46,466 --> 00:42:50,033
and it might be, you know, one size
and four or five different colors.

860
00:42:50,700 --> 00:42:53,133
And it's a very specific
look in large part.

861
00:42:53,133 --> 00:42:57,533
A lot of our collections today when we're
introducing them are comprehensive.

862
00:42:57,600 --> 00:43:01,533
We're going to provide everything
you possibly need to complete a project.

863
00:43:01,533 --> 00:43:04,666
We're seeing a lot of consumers
really appreciate

864
00:43:04,666 --> 00:43:08,433
the more minimalistic Scandinavian
or contemporary style of design,

865
00:43:08,433 --> 00:43:10,866
and in order to accomplish that,
we need a product line

866
00:43:10,866 --> 00:43:14,966
that has all the different shapes
and sizes and multiple formats

867
00:43:15,166 --> 00:43:18,000
to allow that customer
to go into a primary bathroom

868
00:43:18,000 --> 00:43:22,233
and to have a small mosaic
that can work on a shower, pan.

869
00:43:22,533 --> 00:43:24,733
And also the large format
in that same color

870
00:43:24,733 --> 00:43:27,866
and this that works on the floor
and then a wall tile

871
00:43:27,900 --> 00:43:31,033
that other matches that are partnered
with that that's designed for that.

872
00:43:31,433 --> 00:43:36,033
So we've got a number of collections
now that we've introduced and we continue

873
00:43:36,033 --> 00:43:39,166
to do that, continue to keep an eye
on what consumers are asking for.

874
00:43:39,166 --> 00:43:40,866
They're responding to it in that way.

875
00:43:40,866 --> 00:43:44,200
It's important for us and that's something
I think we do a great job at.

876
00:43:44,200 --> 00:43:46,400
I give a lot of credit
to our product management team

877
00:43:46,400 --> 00:43:48,866
of making sure
that when we develop a new product,

878
00:43:48,866 --> 00:43:51,000
if it's a flagship line
for us, that again,

879
00:43:51,000 --> 00:43:55,466
we're giving you all a piece and parts
that you need to complete a project.

880
00:43:56,066 --> 00:43:59,133
And as you know, Kevin,
you need a lot of shapes and sizes,

881
00:43:59,133 --> 00:44:02,833
a format to successfully execute
and install, and we deliver that.

882
00:44:03,033 --> 00:44:05,466
I'll touch on a great example of that.

883
00:44:05,466 --> 00:44:06,966
It's our new enhanced

884
00:44:06,966 --> 00:44:10,066
collection of products, so enhances
a premium portfolio of products

885
00:44:10,200 --> 00:44:14,333
that we've introduced and developed
over the last several months or last year

886
00:44:14,700 --> 00:44:17,500
really,
And it allows us ultimate flexibility.

887
00:44:17,500 --> 00:44:21,300
You can pick your size, you can pick
your finish, you can even develop

888
00:44:21,300 --> 00:44:24,300
your own mosaic
picking from within a range of options.

889
00:44:24,700 --> 00:44:28,366
So when we talk about size options
and infinite,

890
00:44:28,366 --> 00:44:30,000
we have many different paths
that we can take here

891
00:44:30,000 --> 00:44:31,500
to help you serve your customers.

892
00:44:31,500 --> 00:44:35,333
Let's look a little bit to Mother Nature
here, our environment.

893
00:44:35,666 --> 00:44:40,166
There have been some great efforts made
recently to make tile more sustainable.

894
00:44:40,800 --> 00:44:44,366
What's The drive behind those efforts
and maybe what's the next step

895
00:44:44,366 --> 00:44:45,400
in that initiative?

896
00:44:45,400 --> 00:44:46,500
Let's talk about this.

897
00:44:46,500 --> 00:44:49,500
You know, first of all,
what makes tile sustainable?

898
00:44:49,633 --> 00:44:51,000
First of all, when you look at it,

899
00:44:51,000 --> 00:44:53,600
you've got to look at the life
span of the product itself.

900
00:44:53,600 --> 00:44:57,366
And the lifespan of tile is
is as long as any other for covering

901
00:44:57,366 --> 00:45:01,133
material and longer than the other product
that you're going to see in terms cross,

902
00:45:01,500 --> 00:45:05,466
you're talking about an average lifespan
of 50 to 75 years.

903
00:45:05,666 --> 00:45:09,200
If you want tile to be a more permanent
option, certainly have that

904
00:45:09,600 --> 00:45:13,600
versus a typical flooring product
going to be replaced every 5 to 10 years.

905
00:45:13,600 --> 00:45:16,800
So somewhere in that range, right,
Because it wears through it.

906
00:45:16,800 --> 00:45:19,666
Whereas now the thing to think about
is breathing natural materials.

907
00:45:19,666 --> 00:45:24,333
When we make when we make our products
so that clay, there's tremendous

908
00:45:24,366 --> 00:45:28,833
natural reserves of clay
and a long, long a bank

909
00:45:28,866 --> 00:45:32,233
materials to use,
they're most of the raw materials

910
00:45:32,233 --> 00:45:35,766
that we use to make our products
are sourced within a fairly short

911
00:45:35,766 --> 00:45:38,766
range of our factories,
about 500 miles typically.

912
00:45:39,033 --> 00:45:42,133
So we're not shipping, you know,
we may be shipping product from one

913
00:45:42,333 --> 00:45:43,700
from our factories into our U.S.

914
00:45:43,700 --> 00:45:45,433
distribution centers.

915
00:45:45,433 --> 00:45:48,666
We have 82 locations across the country
right to service our customers.

916
00:45:49,500 --> 00:45:52,366
But ultimately from that
first manufacturing, we're very thoughtful

917
00:45:52,366 --> 00:45:53,600
where we get those raw materials.

918
00:45:54,566 --> 00:45:55,066
The other

919
00:45:55,066 --> 00:45:59,100
great thing about tile
is it never loses its recyclability.

920
00:45:59,200 --> 00:46:01,333
I can pull an old tile floor.

921
00:46:01,333 --> 00:46:04,333
We can it can be recycled,
it can be turned into something else,

922
00:46:04,800 --> 00:46:06,566
which is certainly a great thing.

923
00:46:06,566 --> 00:46:09,400
I think part two of that is
is making sure that in the sourcing

924
00:46:09,400 --> 00:46:12,900
of raw materials
that it's transparent and adaptable.

925
00:46:12,966 --> 00:46:17,633
Our focus on being environmentally
conscious in the manufacturing process,

926
00:46:17,633 --> 00:46:19,800
looking at again
that interview's lifecycle.

927
00:46:19,800 --> 00:46:22,233
So those are certainly a lot
to this question, a lot

928
00:46:22,233 --> 00:46:24,433
you can jump in too,
but those are some of the key points.

929
00:46:24,433 --> 00:46:27,733
You've got ceramic, you've got porcelain,
you've got natural stone.

930
00:46:27,733 --> 00:46:28,333
And in fairness,

931
00:46:28,333 --> 00:46:31,666
natural stone has several branches
that fall underneath that as well.

932
00:46:32,233 --> 00:46:34,700
What are some of the benefits
of each one of those?

933
00:46:34,700 --> 00:46:39,000
And have you seen a usage swing in one
direction or another with any of those?

934
00:46:39,100 --> 00:46:44,366
Let's with the wonderful thing is in both
ceramic and porcelain, we can accomplish

935
00:46:44,400 --> 00:46:49,333
designing and developing a very high end
esthetic in both construction platforms.

936
00:46:49,533 --> 00:46:52,866
There are some cost advantages of ceramic
and there are some performance advantages

937
00:46:52,866 --> 00:46:53,866
to porcelain we'll get into.

938
00:46:53,866 --> 00:46:57,300
But purely from an esthetic standpoint,
with digital printing today,

939
00:46:57,300 --> 00:46:58,366
the way tile is made,

940
00:46:58,366 --> 00:47:01,700
we can accomplish a very high end
look on both on both platforms.

941
00:47:02,333 --> 00:47:04,700
Ceramic is very durable

942
00:47:04,700 --> 00:47:07,833
and economical and that's a great value.

943
00:47:07,833 --> 00:47:10,766
So when you look at project
and you're saying, Hey, I've got a

944
00:47:10,766 --> 00:47:13,766
I've got a very specific budget,
I'm trying to stay with them,

945
00:47:13,833 --> 00:47:17,200
a lot of times we'll see
ceramic used on, say, a builder back home.

946
00:47:17,200 --> 00:47:18,600
Those are certainly, you.

947
00:47:18,600 --> 00:47:20,633
You've got a budget to work with
and ceramic

948
00:47:20,633 --> 00:47:21,900
allows you to stay within that budget.

949
00:47:21,900 --> 00:47:26,800
Oftentimes when you look into porcelain,
that's it really allows you

950
00:47:26,800 --> 00:47:29,800
to expand the applications
where the product can be installed.

951
00:47:29,800 --> 00:47:32,833
Porcelain is essentially a much finer
grade denser ceramic.

952
00:47:33,033 --> 00:47:36,000
And so porcelain,
most portions can be used outside.

953
00:47:36,000 --> 00:47:39,966
And that's going to allow me to go into
have that seamless indoor outdoor

954
00:47:39,966 --> 00:47:43,333
living component, which is extremely,
extremely popular right now

955
00:47:43,333 --> 00:47:46,700
in interior design, both residentially
and commercially porcelain.

956
00:47:46,700 --> 00:47:51,100
Also is going to perform better
in high traffic, high impact situations.

957
00:47:51,100 --> 00:47:54,566
So when we get into commercial
environments, that's where you're going

958
00:47:54,566 --> 00:47:58,233
to be looking to use a porcelain product
for those performance benefits.

959
00:47:59,933 --> 00:48:02,933
Then when you get into natural stone, it,

960
00:48:03,133 --> 00:48:08,566
you know, that's natural stone,
as it has always been extremely popular.

961
00:48:08,700 --> 00:48:13,133
It's one of those
that if it's not going in style

962
00:48:13,133 --> 00:48:16,933
or out of style, there's a there's always
a customer embrace for natural stone.

963
00:48:17,100 --> 00:48:21,200
It's really for that customer
that I would say has more discerning taste

964
00:48:21,200 --> 00:48:25,200
that that that really wants that unique
characteristic of a natural stone.

965
00:48:25,200 --> 00:48:28,600
And the beauty is every natural stone job
that gets installed

966
00:48:28,600 --> 00:48:30,500
is going to look different
from one to the next.

967
00:48:30,500 --> 00:48:33,900
Today, natural stone is still used
as the basis for design.

968
00:48:33,900 --> 00:48:37,833
When we're developing a new porcelain
series, we're looking to natural stone

969
00:48:37,866 --> 00:48:42,166
for inspiration and developing
and fine tuning that that marble or stone

970
00:48:42,166 --> 00:48:45,433
look, whatever it may be, capturing
what what nature to really do it.

971
00:48:45,566 --> 00:48:48,833
I think those are some of the differences
or benefits of the agent.

972
00:48:49,100 --> 00:48:50,933
To me, it's
not one is better than the other.

973
00:48:50,933 --> 00:48:52,300
It's really about the application

974
00:48:52,300 --> 00:48:56,433
and about the preference
and in some cases the design for some

975
00:48:56,433 --> 00:49:01,000
we can get much larger pieces,
then we can ceramic or natural stone.

976
00:49:01,300 --> 00:49:04,866
When you talk about in panel slab,
you may have some design limitations

977
00:49:04,866 --> 00:49:07,600
with certain products and that's
where one may win over the other,

978
00:49:07,600 --> 00:49:09,300
depending on what you're going for
your design.

979
00:49:09,300 --> 00:49:10,966
We're talking about tile being versatile.

980
00:49:10,966 --> 00:49:12,700
Let's come up off the floor
and go to the wall.

981
00:49:12,700 --> 00:49:16,533
So how is wall tile development
perhaps affected

982
00:49:16,533 --> 00:49:19,800
for tile department or even vice versa?

983
00:49:20,066 --> 00:49:22,300
Has there been an impact
one direction or the other?

984
00:49:22,300 --> 00:49:26,700
When we look at the development
of of a wall collection

985
00:49:26,700 --> 00:49:30,866
or a floor tile collection,
as I mentioned earlier, we're a lot of

986
00:49:31,033 --> 00:49:35,433
we're developing a collection with that
in mind that you need to complete package.

987
00:49:35,433 --> 00:49:38,666
You need a complete solution
for the space that you're working with.

988
00:49:38,666 --> 00:49:41,166
And we want to have
all the pieces in part,

989
00:49:41,166 --> 00:49:44,566
but there are times
where we introduce a floor tile

990
00:49:44,866 --> 00:49:47,633
and it's it's a singular style, right?

991
00:49:47,633 --> 00:49:49,066
It may be one size.

992
00:49:49,066 --> 00:49:50,000
We may have a bulldozer

993
00:49:50,000 --> 00:49:53,000
or a mosaic to go with,
but we may not have a wall tile option.

994
00:49:53,000 --> 00:49:54,900
And we'll go back and add that later on.

995
00:49:54,900 --> 00:49:57,500
And Enter is a family owned company.

996
00:49:57,500 --> 00:49:59,900
We really stay close to the market,
to our customers.

997
00:49:59,900 --> 00:50:03,800
I think that's one of our competitive
advantages is really being in tune

998
00:50:03,800 --> 00:50:05,533
with what the market asking for.

999
00:50:05,533 --> 00:50:09,766
Our product development team
is constantly coming up with new aspects.

1000
00:50:09,766 --> 00:50:12,766
We launch new products
every single month of the year,

1001
00:50:12,933 --> 00:50:15,366
more new products
and faster product launches

1002
00:50:15,366 --> 00:50:18,666
and anyone else in the industry
the real competitive end for us.

1003
00:50:18,933 --> 00:50:22,233
So with that in mind,
if we're getting demand from our pros

1004
00:50:22,233 --> 00:50:26,700
or a partner saying, Hey, we need that
wall tile option within a period,

1005
00:50:26,766 --> 00:50:30,000
we're going to develop,
that example is our passion series.

1006
00:50:30,000 --> 00:50:33,600
So passion is one of our most popular
Walton collections.

1007
00:50:34,100 --> 00:50:36,700
We start out with a three by a volatile

1008
00:50:36,700 --> 00:50:40,833
that comes in a variety of great colors,
ranging

1009
00:50:40,833 --> 00:50:45,166
from warm to to greens to blues,
even even a rose colored tile.

1010
00:50:45,600 --> 00:50:49,400
And we got a lot of requests for a four
tile option in that in that thing.

1011
00:50:49,400 --> 00:50:52,700
Look,
we developed a nine by nine Matte color

1012
00:50:53,100 --> 00:50:56,700
matte finish floor
rated version of our passion.

1013
00:50:56,700 --> 00:51:00,166
So that that again was driven
by our customers

1014
00:51:00,166 --> 00:51:02,066
saying this is what we need
is what we're looking for.

1015
00:51:02,066 --> 00:51:04,900
Can you develop it? And we did.

1016
00:51:04,900 --> 00:51:07,300
And that's been extremely popular addition
for us.

1017
00:51:07,300 --> 00:51:10,733
I'd love to be the person in the room
that just gets to name your tile

1018
00:51:10,733 --> 00:51:13,800
because there's so many mood,
radiant passion.

1019
00:51:13,800 --> 00:51:15,466
We've got some great names there.

1020
00:51:15,466 --> 00:51:17,000
I just want that absolute.

1021
00:51:17,000 --> 00:51:18,700
Well, I think I think, you know,

1022
00:51:18,700 --> 00:51:21,000
we're having a great year with press
or if we're growing a lot.

1023
00:51:21,000 --> 00:51:23,433
So maybe, maybe I'll be your answer
at the end of the year.

1024
00:51:23,433 --> 00:51:25,400
We'll invite you to Los Angeles,
to our corporate office.

1025
00:51:25,400 --> 00:51:27,100
And, well, know, maybe maybe

1026
00:51:28,266 --> 00:51:30,000
the Kevin Devine collection has that.

1027
00:51:30,000 --> 00:51:31,333
Wow. Wow.

1028
00:51:31,333 --> 00:51:35,833
Now, see, now I've it when I'm when I'm in
NSR tile collection, I have made it.

1029
00:51:36,166 --> 00:51:39,166
Whether whether or not anybody buys
it will be a separate question.

1030
00:51:40,033 --> 00:51:41,500
So let's head out the door.

1031
00:51:41,500 --> 00:51:43,833
But how is expansion of outdoor living?

1032
00:51:43,833 --> 00:51:45,866
What's that done for tile as a whole?

1033
00:51:45,866 --> 00:51:48,766
It's been big and really over the last,
you know, starting

1034
00:51:48,766 --> 00:51:53,666
from the COVID year to now, the way
customers living in their home

1035
00:51:53,666 --> 00:51:57,566
and designing spaces
has has really changed

1036
00:51:58,666 --> 00:52:02,500
in our in some cases,
it's accelerated the pace of change out.

1037
00:52:02,533 --> 00:52:07,200
And now there's a whole connectivity
from indoor and outdoor.

1038
00:52:07,366 --> 00:52:11,366
And I would say maybe before COVID,
it was more of a wish list

1039
00:52:11,766 --> 00:52:14,733
that, hey, would be nice
to have our our, our home

1040
00:52:14,733 --> 00:52:16,800
seamlessly transition
from indoor outdoors.

1041
00:52:16,800 --> 00:52:19,800
And that continuity
today has become more of an expectation.

1042
00:52:19,966 --> 00:52:24,000
If you're building a custom home,
there's a lot of thought put into that

1043
00:52:24,000 --> 00:52:27,933
and you're seeing a lot and that's why
we're seeing a lot of the press, our pro

1044
00:52:27,933 --> 00:52:31,066
sort partners, jump into the outdoor
category in a much bigger way.

1045
00:52:31,200 --> 00:52:35,200
You can work with your clients
on both the indoor and outdoor

1046
00:52:35,433 --> 00:52:39,000
portion of their home to help them
achieve their design objectives.

1047
00:52:39,433 --> 00:52:41,033
So we are developing

1048
00:52:42,233 --> 00:52:44,700
products on a continual basis

1049
00:52:44,700 --> 00:52:47,900
with the the indoor outdoor living in mind

1050
00:52:48,266 --> 00:52:50,333
so that they can perform
in both applications

1051
00:52:50,333 --> 00:52:53,433
and in some cases we have products
that have a different finish for outdoors.

1052
00:52:53,433 --> 00:52:56,433
We have products with an AR 11 finish,

1053
00:52:56,600 --> 00:52:59,600
which is rated for four wet areas

1054
00:53:00,033 --> 00:53:04,833
and then we have a smooth, smoother
finish that you'd use on the interior.

1055
00:53:04,833 --> 00:53:08,100
So it's going to give you that same look,
that same color, that same format.

1056
00:53:08,300 --> 00:53:09,300
But as soon as you exit

1057
00:53:09,300 --> 00:53:13,366
the door to your house, you that grip
your surface texture as a safety feature.

1058
00:53:13,600 --> 00:53:16,933
So that was developed with
with this scenario in mind.

1059
00:53:17,200 --> 00:53:21,033
The other benefit
we have in outdoor product become a huge

1060
00:53:21,033 --> 00:53:22,700
and growing part of our business.

1061
00:53:22,700 --> 00:53:24,633
So we have a dedicated
natural product manager

1062
00:53:24,633 --> 00:53:28,666
and we have a whole portfolio
of outdoor products and I think

1063
00:53:28,666 --> 00:53:32,533
our outdoor catalog is up to 80 pages
now of everything that you would need

1064
00:53:32,533 --> 00:53:37,433
from indoor and outdoor tile to porcelain
patio pavers, natural stone patio pavers,

1065
00:53:37,933 --> 00:53:41,533
full tile
and even fireplace facade material.

1066
00:53:41,533 --> 00:53:45,766
Our interior facade material for a
could be a barbecue grill island.

1067
00:53:45,766 --> 00:53:50,200
So I think it you know, the best practice
out here at any pro store

1068
00:53:50,266 --> 00:53:53,366
partner is as you're working
with your clients we are times and I'm

1069
00:53:53,366 --> 00:53:57,566
guilty of it right we get fixated on
the interior the space is an asset.

1070
00:53:57,566 --> 00:53:59,400
Customer Hey, let's walk outside.

1071
00:53:59,400 --> 00:54:02,766
I think the way you positioned it is
perfectly what's going on in that space.

1072
00:54:02,766 --> 00:54:04,600
How are you going to use it?
How do you want to live in it?

1073
00:54:04,600 --> 00:54:05,733
And let me help you with that, too.

1074
00:54:05,733 --> 00:54:07,933
Let me help you specify the products

1075
00:54:07,933 --> 00:54:10,900
and maybe you would love to support it
on that and partner with you there.

1076
00:54:10,900 --> 00:54:11,433
That's great.

1077
00:54:11,433 --> 00:54:13,500
I like how you mentioned
a lot of the different places

1078
00:54:13,500 --> 00:54:14,933
where you can find outdoor travel.

1079
00:54:14,933 --> 00:54:16,633
When we talk about outdoor
living with you,

1080
00:54:16,633 --> 00:54:18,500
everyone realizes
all the different places it could be.

1081
00:54:18,500 --> 00:54:20,000
We're not just talking a patio,
we're talking

1082
00:54:20,000 --> 00:54:22,033
a fireplace,
we're talking a pool and outdoor shower.

1083
00:54:22,033 --> 00:54:23,866
There's a multitude of different places.

1084
00:54:23,866 --> 00:54:24,400
Absolutely.

1085
00:54:24,400 --> 00:54:26,933
And I think your trade pros,
they have the ability

1086
00:54:26,933 --> 00:54:29,933
and you have great presenter Catherine
in both areas of the home,

1087
00:54:30,333 --> 00:54:35,900
but also our preferred account managers
have the ability to, I think, coordinate

1088
00:54:35,900 --> 00:54:39,766
a more cohesive, more thoughtful design
because you offer everything.

1089
00:54:39,966 --> 00:54:42,966
If someone's working with a outdoor

1090
00:54:43,133 --> 00:54:46,600
landscape design built firm,
they're only concerned on the exterior.

1091
00:54:46,600 --> 00:54:50,866
They're not they don't have the luxury
of seeing the indoor space like you do.

1092
00:54:51,300 --> 00:54:52,166
And so I think that gives you

1093
00:54:52,166 --> 00:54:54,100
a real competitive advantage
in our opportunity for us.

1094
00:54:54,100 --> 00:54:57,100
So why is Tile so fricking versatile?

1095
00:54:57,266 --> 00:54:59,433
Or as we'd like to say, versatile?

1096
00:54:59,433 --> 00:55:04,133
You know, if you if you're looking for the
the ultimate in durability,

1097
00:55:04,300 --> 00:55:08,133
if you want an extremely high
performing floor, that's scratch

1098
00:55:08,133 --> 00:55:11,600
resistant, water resistant or waterproof
fade resistant,

1099
00:55:12,366 --> 00:55:16,566
able to be used indoors or outdoors like
we just talked about, really whatever life

1100
00:55:16,566 --> 00:55:19,833
throws at it, day to day tile should be
at the very top of your list

1101
00:55:20,266 --> 00:55:23,533
and it is truly the best performing floor.

1102
00:55:24,033 --> 00:55:27,000
And when we talk about versatility,
not only is it indoor outdoors,

1103
00:55:27,000 --> 00:55:29,766
but do you want heat underneath here
for Right.

1104
00:55:29,766 --> 00:55:31,833
I live in
I live in the great city of Indianapolis

1105
00:55:31,833 --> 00:55:34,100
and it's a little cold here in the winter
time.

1106
00:55:34,100 --> 00:55:36,666
So add add heat underneath your floor and

1107
00:55:37,766 --> 00:55:39,100
it brings a comfort into

1108
00:55:39,100 --> 00:55:43,266
any space in any climate,
which is extremely nice,

1109
00:55:44,333 --> 00:55:46,533
you know, and all of that.

1110
00:55:46,533 --> 00:55:50,333
What what I love about tile and what makes
what I'm so passionate about

1111
00:55:50,333 --> 00:55:53,366
is whenever I see these new products
that we're developing and launching

1112
00:55:54,433 --> 00:55:56,466
is it gives you the ultimate in terms

1113
00:55:56,466 --> 00:55:59,466
of design flexibility we can create,

1114
00:55:59,833 --> 00:56:02,666
I think, the most beautiful,
luxurious spaces

1115
00:56:02,666 --> 00:56:06,733
that allow you and your customers to put
their own personal touch on it there.

1116
00:56:06,766 --> 00:56:10,433
There's not another floor covering or wall
covering prompt on the market

1117
00:56:11,000 --> 00:56:14,700
that has a flexibility in terms of design,
the versatility that tile does

1118
00:56:14,833 --> 00:56:15,633
when you can help

1119
00:56:15,633 --> 00:56:19,500
your customer create a space
that is truly unique to to their taste

1120
00:56:19,666 --> 00:56:23,633
and their interest and makes their home
a special place to be.

1121
00:56:23,800 --> 00:56:28,200
I think all of that is what makes Tile
so versatile or so versatile.

1122
00:56:28,200 --> 00:56:31,133
As you said,
that's certainly an opportunity for us.

1123
00:56:31,133 --> 00:56:34,233
Great insight, certainly really appreciate
and obviously appreciate

1124
00:56:34,233 --> 00:56:37,233
your time, Randall,
for joining us on the process podcast.

1125
00:56:37,300 --> 00:56:38,533
Absolutely. Kevin, thank you.

1126
00:56:41,333 --> 00:56:43,866
Thank you for joining us on the Pro Sauce
Podcast.

1127
00:56:43,866 --> 00:56:44,533
Please like it.

1128
00:56:44,533 --> 00:56:49,266
Subscribe to us wherever you get your
podcasts, Plus follow us on social media.

1129
00:56:49,633 --> 00:56:53,100
Check our website at prosource
wholesale dot com and visit

1130
00:56:53,100 --> 00:56:57,100
your local Prosource wholesale showroom
for all your home remodeling needs.