The Weekly Boost

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Summary

Building a personal brand in this business is how you differentiate yourself and how you stand out. It’s building a reputation for yourself that leads to influence and people seeking you out rather than you seeking them out.

Media Moussavy moved to Downtown LA a few years ago leaving behind a six figure lending career and giving himself a deadline to make it big or go bust.

In two years, he’s grown a hyperlocal brand – DTLA Insider – to 16,000 followers. And he’s planting the seeds to an explosive real estate career with the Agency in Downtown LA. In this episode, we talk about what it’s been like to build a personal & hyperlocal brand, the power of storytelling through video, and why you have to think long game and develop meaningful relationships if you want to make it in real estate.

Shownotes:

- There’s no such thing as cruise control in this business [5m:11s]
- Real estate is competitive, but there’s plenty of opportunity if you’re building your network [6m:10s]
- After closing his third transaction in Los Angeles, that’s the moment when Media decided he wanted to be in the “belly of the beast” and move to Downtown LA to be in all of the madness [6m:25s]
- Fear is something we all make up in our heads – the real risk is not taking the risk [7m:19s]
- Building a business based on genuine relationships vs a transactional business [10m:37s]
- Building a hyperlocal brand through DTLA Insider [10m:58s]
- Growing DTLA Insider to 16,000 followers in two years [11m:27s]
- Planting the seed is not the day you eat the fruit [12m:43s]
- Media had invested $25,000 into video production before it converted into 5-6 deals [12m:55s]
- How Media still cold calls not only to try and prospect and to get deals but to keep himself sharp and humble [15m:00s]
- Why it’s critically important to know the market better than your clients (hint: you’ll lose your credibility, especially in a higher end market) [16m:00s]
- How when deciding on your “ideal client” it’s not about dollar amount it’s about personality [22m:44s]
- For businesses today, the most valuable commodity for a business is attention & video helps attract a great deal of attention [24m:26s]
- The primary purpose of a story is to evoke emotion [24m:45s]
- Consumers aren’t just buying the home they’re buying the lifestyle [31m:48s]

Thanks for tuning into the Weekly Boost! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review.

Connect with me on Instagram and visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media - just tag me in your stories!

Show Notes

Building a personal brand in this business is how you differentiate yourself and how you stand out. It’s building a reputation for yourself that leads to influence and people seeking you out rather than you seeking them out.

Media Moussavy moved to Downtown LA a few years ago leaving behind a six figure lending career and giving himself a deadline to make it big or go bust.

In two years, he’s grown a hyperlocal brand – DTLA Insider – to 16,000 followers. And he’s planting the seeds to an explosive real estate career with the Agency in Downtown LA. In this episode, we talk about what it’s been like to build a personal & hyperlocal brand, the power of storytelling through video, and why you have to think long game and develop meaningful relationships if you want to make it in real estate.

Shownotes:
  • There’s no such thing as cruise control in this business [5m:11s]
  • Real estate is competitive, but there’s plenty of opportunity if you’re building your network [6m:10s]
  • After closing his third transaction in Los Angeles, that’s the moment when Media decided he wanted to be in the “belly of the beast” and move to Downtown LA to be in all of the madness [6m:25s]
  • Fear is something we all make up in our heads – the real risk is not taking the risk [7m:19s]
  • Building a business based on genuine relationships vs a transactional business [10m:37s]
  • Building a hyperlocal brand through DTLA Insider [10m:58s]
  • Growing DTLA Insider to 16,000 followers in two years [11m:27s]
  • Planting the seed is not the day you eat the fruit [12m:43s]
  • Media had invested $25,000 into video production before it converted into 5-6 deals [12m:55s]
  • How Media still cold calls not only to try and prospect and to get deals but to keep himself sharp and humble [15m:00s]
  • Why it’s critically important to know the market better than your clients (hint: you’ll lose your credibility, especially in a higher end market) [16m:00s]
  • How when deciding on your “ideal client” it’s not about dollar amount it’s about personality [22m:44s]
  • For businesses today, the most valuable commodity for a business is attention & video helps attract a great deal of attention [24m:26s]
  • The primary purpose of a story is to evoke emotion [24m:45s]
  • Consumers aren’t just buying the home they’re buying the lifestyle [31m:48s]
Thanks for tuning into the Weekly Boost! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review.

Connect with me on Instagram and visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media - just tag me in your stories!

Share the Weekly Boost With Friends & Earn Rewards:

Like you your real estate business, this show grows by referral so we’re trying something new. Refer 5 friends to The Weekly Boost and get a free copy of my Facebook Ads Masterclass. Just click the link below for the details and start referring:

http://www.ricardobueno.com/share/


What is The Weekly Boost?

This podcast is dedicating to taking an honest look at the reality of marketing and growing your real estate business. My guess is, you want to close more deals (whether it's working with buyers or sellers), but it's not as easy as some people (like bullsh*t marketers) would have you believe.

I spend my day consulting with some of the best agents in the industry which basically means I have a front row seat to the behind-the-scenes of world-class marketing campaigns and listing strategies, and I’m here to unveil some of those strategies and tactics with you.

Listen in as I share what’s good in real estate & the world of marketing!