The FMCG Marketing Daily | How Hershey's Katseye campaign takes on | PepsiCo confirms 'damage' to Ukraine plant | How Domino's is taking on the

The FMCG Marketing Daily — September 02, 2026 In this episode: • Hershey's is using K-pop crossover act Katseye to reframe chocolate indulgence for Gen Z — a direct signal of how legacy confectionery brands are fighting back against better-for-you challengers. • PepsiCo's confirmation of damage to a Ukrainian production facility raises the brand-strategy question of how a global FMCG company manages market presence, supply continuity, and reputational positioning in an active conflict zone — a distinct operational-brand challenge from the Mondelez story already covered. • Domino's is mounting a direct brand challenge to burger QSR icons — a bold category-crossing competitive positioning move that any FMCG brand manager in food and beverage should study closely. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO

What is The FMCG Marketing Daily?

The essential morning briefing for brand leaders in fast-moving consumer goods. Hosted by Marco and Klara — two senior strategists with decades of experience inside global CPG companies and consultancies. Every episode covers retail media and distribution shifts, brand and competitor moves from Unilever, Coke, Nestlé, and challenger brands, and the macro and regulatory forces reshaping the category. Authoritative. Analytical. No noise. Built for brand managers, trade marketers, CMOs, and agency directors who need to stay ahead.