The Authority Builder Podcast

Years ago, Jon Schumacher saw the writing on the wall. One of his most effective marketing channels was going away. So he had to pivot to continue to talk with his audience, and he found that through webinars he was able to reach thousands at a time. We talk about the nuts and bolts and mindset behind making big shifts like this. He shares his tricks for hosting a well-attended webinar that compels the audience to take action, as well as how the attitude you adopt influences how you adapt to any big changes in your business.

Show Notes

Years ago, Jon Schumacher saw the writing on the wall. One of his most effective marketing channels was going away. So he had to pivot to continue to talk with his audience, and he found that through webinars he was able to reach thousands at a time. 
 
We talk about the nuts and bolts and mindset behind making big shifts like this. He shares his tricks for hosting a well-attended webinar that compels the audience to take action, as well as how the attitude you adopt influences how you adapt to any big changes in your business. 
 
Jon says an intrinsic motivation to succeed is what keeps him going, even when things get tough. It’s a mindset he says you can learn and will see you through even the biggest failures.
 
Be sure to tune in to find out…  
  • The difference between selling a product or a service via webinar
  • How to get big audiences full of prospects ready to take action for your webinar 
  • The 3 main elements you need for an effective client acquisition strategy
  • When the size of your webinar audience doesn’t matter
  • And more

What is The Authority Builder Podcast?

The Authority Builder Podcast is the place to come if you are building a professional practice and want to be seen as the leader in your market. We interview the top experts throughout professional services and share insights to help you grow your firm and be positioned as the only choice the clients ever want.

“Nothing in this world can take the place of persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent.”
― Calvin Coolidge, 30th President of the United States