{"version":"1.0.0","segments":[{"speaker":"Morgan Franklin","startTime":1.62,"endTime":4.064,"body":"So how are you"},{"speaker":"Morgan Franklin","startTime":1.62,"endTime":4.064,"body":"supposed to explain what your"},{"speaker":"Morgan Franklin","startTime":4.119,"endTime":6.841,"body":"podcast is in only a few"},{"speaker":"Morgan Franklin","startTime":4.119,"endTime":6.841,"body":"seconds? How do you turn"},{"speaker":"Morgan Franklin","startTime":6.897,"endTime":10.23,"body":"possibly thousands of hours of"},{"speaker":"Morgan Franklin","startTime":6.897,"endTime":10.23,"body":"your content into this little"},{"speaker":"Morgan Franklin","startTime":10.285,"endTime":13.618,"body":"30-seconds pitch to somebody"},{"speaker":"Morgan Franklin","startTime":10.285,"endTime":13.618,"body":"that you just met? As a podcast"},{"speaker":"Morgan Franklin","startTime":13.674,"endTime":17.062,"body":"coach and strategist, this is"},{"speaker":"Morgan Franklin","startTime":13.674,"endTime":17.062,"body":"one of the questions podcasters"},{"speaker":"Morgan Franklin","startTime":17.118,"endTime":20.562,"body":"are struggling with the most,"},{"speaker":"Morgan Franklin","startTime":17.118,"endTime":20.562,"body":"you might know exactly what your"},{"speaker":"Morgan Franklin","startTime":20.617,"endTime":24.117,"body":"podcast is, who should listen to"},{"speaker":"Morgan Franklin","startTime":20.617,"endTime":24.117,"body":"it and why they should listen."},{"speaker":"Morgan Franklin","startTime":24.172,"endTime":27.061,"body":"But you might not be able to"},{"speaker":"Morgan Franklin","startTime":24.172,"endTime":27.061,"body":"communicate all of that"},{"speaker":"Morgan Franklin","startTime":27.116,"endTime":30.394,"body":"information quickly enough to"},{"speaker":"Morgan Franklin","startTime":27.116,"endTime":30.394,"body":"seal the deal with the person"},{"speaker":"Morgan Franklin","startTime":30.449,"endTime":33.949,"body":"who just asked what your podcast"},{"speaker":"Morgan Franklin","startTime":30.449,"endTime":33.949,"body":"is about. 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You"},{"speaker":"Morgan Franklin","startTime":44.281,"endTime":47.725,"body":"can look at them confidently and"},{"speaker":"Morgan Franklin","startTime":47.781,"endTime":51.058,"body":"turn the curiosity that they"},{"speaker":"Morgan Franklin","startTime":47.781,"endTime":51.058,"body":"have in your podcast into them"},{"speaker":"Morgan Franklin","startTime":51.114,"endTime":54.558,"body":"actually listening to your show."},{"speaker":"Morgan Franklin","startTime":51.114,"endTime":54.558,"body":"Hello, and welcome to podcast"},{"speaker":"Morgan Franklin","startTime":54.613,"endTime":57.557,"body":"for profit. My name is Morgan"},{"speaker":"Morgan Franklin","startTime":54.613,"endTime":57.557,"body":"Franklin. I'm a podcast"},{"speaker":"Morgan Franklin","startTime":57.613,"endTime":60.835,"body":"producer, strategist, and"},{"speaker":"Morgan Franklin","startTime":57.613,"endTime":60.835,"body":"educator. 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And then from"},{"speaker":"Morgan Franklin","startTime":459.621,"endTime":462.842,"body":"there, I promise you, they will"},{"speaker":"Morgan Franklin","startTime":462.898,"endTime":466.287,"body":"do it. I have never. And I've"},{"speaker":"Morgan Franklin","startTime":462.898,"endTime":466.287,"body":"been doing this for five years,"},{"speaker":"Morgan Franklin","startTime":466.342,"endTime":469.786,"body":"I have never been in a situation"},{"speaker":"Morgan Franklin","startTime":466.342,"endTime":469.786,"body":"where I said, Oh, hey, if you"},{"speaker":"Morgan Franklin","startTime":469.842,"endTime":473.008,"body":"just want to pull up Apple"},{"speaker":"Morgan Franklin","startTime":469.842,"endTime":473.008,"body":"podcasts, it's X, Y, and Z and"},{"speaker":"Morgan Franklin","startTime":473.063,"endTime":476.396,"body":"the person has not immediately"},{"speaker":"Morgan Franklin","startTime":473.063,"endTime":476.396,"body":"done it. 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Have"},{"speaker":"Morgan Franklin","startTime":490.284,"endTime":493.394,"body":"them follow you have them"},{"speaker":"Morgan Franklin","startTime":490.284,"endTime":493.394,"body":"subscribe, and then Bada bing,"},{"speaker":"Morgan Franklin","startTime":493.45,"endTime":496.005,"body":"bada boom, you've got a"},{"speaker":"Morgan Franklin","startTime":493.45,"endTime":496.005,"body":"subscriber, it will be"},{"speaker":"Morgan Franklin","startTime":496.061,"endTime":499.449,"body":"automatically downloading to"},{"speaker":"Morgan Franklin","startTime":496.061,"endTime":499.449,"body":"their phone. Like I said, I know"},{"speaker":"Morgan Franklin","startTime":499.505,"endTime":502.782,"body":"this takes a little bit of"},{"speaker":"Morgan Franklin","startTime":499.505,"endTime":502.782,"body":"courage. This takes a little bit"},{"speaker":"Morgan Franklin","startTime":502.838,"endTime":506.06,"body":"of courage from you. 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This should not be a"},{"speaker":"Morgan Franklin","startTime":603.437,"endTime":606.825,"body":"soul searching answer, I just"},{"speaker":"Morgan Franklin","startTime":603.437,"endTime":606.825,"body":"want the first thing that comes"},{"speaker":"Morgan Franklin","startTime":606.881,"endTime":610.325,"body":"to your mind and go from there,"},{"speaker":"Morgan Franklin","startTime":606.881,"endTime":610.325,"body":"dig into that first thing that"},{"speaker":"Morgan Franklin","startTime":610.381,"endTime":613.88,"body":"pops into your head. If you're"},{"speaker":"Morgan Franklin","startTime":610.381,"endTime":613.88,"body":"still feeling kind of lost about"},{"speaker":"Morgan Franklin","startTime":613.936,"endTime":617.491,"body":"that second half of your pitch,"},{"speaker":"Morgan Franklin","startTime":613.936,"endTime":617.491,"body":"take a moment to reflect on your"},{"speaker":"Morgan Franklin","startTime":617.546,"endTime":620.768,"body":"show. 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And I know you're"},{"speaker":"Morgan Franklin","startTime":774.139,"endTime":777.527,"body":"thinking Morgan that just but"},{"speaker":"Morgan Franklin","startTime":774.139,"endTime":777.527,"body":"listen to me, hear me out here,"},{"speaker":"Morgan Franklin","startTime":777.583,"endTime":781.027,"body":"you see somebody that you think,"},{"speaker":"Morgan Franklin","startTime":777.583,"endTime":781.027,"body":"oh, this person looks nice or"},{"speaker":"Morgan Franklin","startTime":781.082,"endTime":784.693,"body":"approachable or kinda like me or"},{"speaker":"Morgan Franklin","startTime":781.082,"endTime":784.693,"body":"would like my podcast, walk near"},{"speaker":"Morgan Franklin","startTime":784.749,"endTime":788.304,"body":"them. Look at the thing they're"},{"speaker":"Morgan Franklin","startTime":784.749,"endTime":788.304,"body":"looking at and say, Oh, my gosh,"},{"speaker":"Morgan Franklin","startTime":788.359,"endTime":791.859,"body":"I was just looking at that too."},{"speaker":"Morgan Franklin","startTime":788.359,"endTime":791.859,"body":"That will start a conversation."},{"speaker":"Morgan Franklin","startTime":791.914,"endTime":795.136,"body":"I promise you that is how I"},{"speaker":"Morgan Franklin","startTime":791.914,"endTime":795.136,"body":"started 90% of the just random"},{"speaker":"Morgan Franklin","startTime":795.192,"endTime":798.358,"body":"small talk conversations that I"},{"speaker":"Morgan Franklin","startTime":795.192,"endTime":798.358,"body":"start, they're looking at"},{"speaker":"Morgan Franklin","startTime":798.414,"endTime":801.58,"body":"something that I was just"},{"speaker":"Morgan Franklin","startTime":798.414,"endTime":801.58,"body":"looking at. I say, Whoa, I love"},{"speaker":"Morgan Franklin","startTime":801.636,"endTime":805.024,"body":"that thing. That's it. And you"},{"speaker":"Morgan Franklin","startTime":801.636,"endTime":805.024,"body":"know, it might not turn into a"},{"speaker":"Morgan Franklin","startTime":805.08,"endTime":808.579,"body":"conversation about your podcast,"},{"speaker":"Morgan Franklin","startTime":805.08,"endTime":808.579,"body":"honestly, probably over 50% of"},{"speaker":"Morgan Franklin","startTime":808.635,"endTime":811.801,"body":"the time it won't, but it will"},{"speaker":"Morgan Franklin","startTime":808.635,"endTime":811.801,"body":"improve your communication"},{"speaker":"Morgan Franklin","startTime":811.857,"endTime":815.301,"body":"skills. It will get you used to"},{"speaker":"Morgan Franklin","startTime":811.857,"endTime":815.301,"body":"doing small talk and the other"},{"speaker":"Morgan Franklin","startTime":815.356,"endTime":818.578,"body":"50% When it does, you are"},{"speaker":"Morgan Franklin","startTime":815.356,"endTime":818.578,"body":"already in a place where someone"},{"speaker":"Morgan Franklin","startTime":818.634,"endTime":822.189,"body":"who would be interested in your"},{"speaker":"Morgan Franklin","startTime":818.634,"endTime":822.189,"body":"podcast is it's all about taking"},{"speaker":"Morgan Franklin","startTime":822.244,"endTime":825.688,"body":"tiny steps. You can never board"},{"speaker":"Morgan Franklin","startTime":822.244,"endTime":825.688,"body":"the train, you can never leave"},{"speaker":"Morgan Franklin","startTime":825.744,"endTime":828.966,"body":"the station. Hey, thank you so"},{"speaker":"Morgan Franklin","startTime":825.744,"endTime":828.966,"body":"much for joining me on this"},{"speaker":"Morgan Franklin","startTime":829.021,"endTime":832.243,"body":"episode. If you enjoyed the"},{"speaker":"Morgan Franklin","startTime":829.021,"endTime":832.243,"body":"podcast and you'd like to hear"},{"speaker":"Morgan Franklin","startTime":832.299,"endTime":835.798,"body":"more episodes like this one, go"},{"speaker":"Morgan Franklin","startTime":832.299,"endTime":835.798,"body":"ahead and subscribe to the show"},{"speaker":"Morgan Franklin","startTime":835.854,"endTime":838.909,"body":"new episodes every Monday"},{"speaker":"Morgan Franklin","startTime":835.854,"endTime":838.909,"body":"morning and if you found this"},{"speaker":"Morgan Franklin","startTime":838.964,"endTime":842.464,"body":"episode valuable and you want to"},{"speaker":"Morgan Franklin","startTime":838.964,"endTime":842.464,"body":"help other business owners and"},{"speaker":"Morgan Franklin","startTime":842.52,"endTime":845.853,"body":"podcasters we leave me a five"},{"speaker":"Morgan Franklin","startTime":842.52,"endTime":845.853,"body":"star review. It helps the show"},{"speaker":"Morgan Franklin","startTime":845.908,"endTime":849.185,"body":"rank higher in the charts and"},{"speaker":"Morgan Franklin","startTime":845.908,"endTime":849.185,"body":"brings more entrepreneurs the"},{"speaker":"Morgan Franklin","startTime":849.241,"endTime":852.63,"body":"information they need to start"},{"speaker":"Morgan Franklin","startTime":849.241,"endTime":852.63,"body":"making money on their podcast."}]}