An Introduction To Google Analytics For Your Shopify Store: Ecommerce Marketing Audit Part 1 #36

Buckle up for a weeklong series about running your own ecommerce marketing audit. Because Ben recently ran one for a jewelry brand and documented the entire process so you can do the same (and figure out where the gaps are). Today, he's kicking things off with an overview of Google Analytics for your Shopify store. Because let's face it...GA can be overwhelming. Here's what you should really be paying attention to.

Show Notes

• Follow Ben on Twitter
• Join The Ecommerce Marketing Community
• Check out our book, The Ecommerce Marketing Handbook

What is Ecommerce Marketing School?

Privy presents Ecommerce Marketing School with Val Geisler, part of the Triple Whale Network. A podcast to help you scale your Shopify store and learn from the best in the biz. Every Tuesday and Thursday you'll hear from an ecommerce expert and get the tactical advice you need to grow your brand.