This Launch Went Viral. Here's How. #181

You know when something is so good people can't help but share it? That's exactly what happened with Poolside FM's recent sunscreen launch. It took Twitter by storm and leaned hard into entertainment and nostalgia. Here's why it was such an amazing launch.

Show Notes

• Try Privy for FREE today
• Follow Ben on Twitter
• Check out Poolside FM
• Read the Thingtesting interview
• Get your copy of The State of Shopify Report
• Join The Ecommerce Marketing Community
• Check out our book, The Ecommerce Marketing Handbook
• Privy store

Ecommerce Marketing School is sponsored by Printful.

What is Ecommerce Marketing School?

Privy presents Ecommerce Marketing School with Val Geisler, part of the Triple Whale Network. A podcast to help you scale your Shopify store and learn from the best in the biz. Every Tuesday and Thursday you'll hear from an ecommerce expert and get the tactical advice you need to grow your brand.