Where Brands Get Their Edge

Every app you own already does voice-to-text for free. So why is every entrepreneur community going nuts over Wispr Flow?

Borzou set out to make an episode trashing it. Two months later he's a paying user, and Wispr Flow is his favorite example of what five percent better can really mean. The dictation isn't the feature. The AI cleanup is: it takes out the ums and tightens the rambling so a human can actually read it.

Amanda isn't sold. Price isn't her main objection. She barely uses voice-to-text, she's usually somewhere she can't talk out loud, and she's watched plenty of "sticky" tools get dropped for the next shiny one.

They cover:

- Why Notion and Slack blowing up "didn't make any sense," and why Wispr Flow felt like the same thing
- Okay-to-good vs. good-to-excellent, and why the last stretch is less effort than people think
- AI cleanup vs. raw dictation: texts and emails vs. prompts
- Where the cleanup gets it wrong ("play nine" became a 9 AM meeting)
- The new note-taking feature vs. Granola and TwinMind
- Data privacy: "They say they don't store anything, but I don't believe anyone who says that"
- Free vs. paid, and who it's actually worth it for (hint: the ADD founder)
- Borzou's every-two-months subscription clean-out

Is the 5% worth paying for? Tell us if you're using Wispr Flow or sticking with the free stuff.

Connect with us
Borzou on Instagram: https://www.instagram.com/bronxzou/
Borzou on LinkedIn: https://www.linkedin.com/in/borzou/
Amanda on LinkedIn: https://www.linkedin.com/in/akfischer/
Show page: https://www.nickelbronx.com/where-brands-get-their-edge

This episode is brought to you by NickelBronx.

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Creators and Guests

Host
Amanda Fischer
Host
Borzou Azabdaftari
Alabama-born, Virginia-raised, and Iranian-made, Borzou isn't just another CEO; he's a college dropout turned serial entrepreneur, speaker, and the brains behind the award-winning digital agency NickelBronx. Known for his prowess in branding and digital marketing, Borzou's work has garnered Hermes Creative, Clutch, and Marcom Awards. Beyond the boardroom, he's a connoisseur of design and anything aesthetically driven, embodying style with substance. Borzou's philosophy? Embrace what makes you unique; that's how you find your tribe.  When priorities with his family, health, business, and community are satisfied - you can find Borzou chasing once-in-a-lifetime experiences. His favorite things are amazing people and making memories, and he’s always adding to his collection of both.

What is Where Brands Get Their Edge?

Cutting-edge marketing news and advice for (and from) brands, founders, and marketing executives.