Before every August, Indians who've been nursing a cracked screen or a lagging phone make the same calculation: wait for the festive season. The discounts will come. After all, they always do.
This year, they might not.
AI data centres are consuming more than 70% of high-end memory chip production.
The same chips that go into your phone. Apple has already raised Mac and iPad prices. Budget Android phones in India are up 30 to 40% since January. And the shortage isn't expected to ease until 2027.
Tune in.
*We want to get to know you a little better. Tell us what you think about Daybreak here.Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.What is Daybreak?
Business news is complex and overwhelming. It doesn’t have to be. Every day of the week, from Monday to Friday, Daybreak tells one business story that’s significant, simple and powerful.
Hosted from The Ken’s newsroom by Snigdha Sharma and Rachel Varghese, Daybreak relies on years of original reporting and analysis by some of India’s most experienced and talented business journalists.