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On this episode of Exit Intent, Vasa interviews Jed Rawson of Pirawna. Jed is the CEO of an Amazon first agency. Vasa is the CEO of a dotcom first agency. This is going to be interesting...
Where you can't have custom bundles by channel, you want to have really tight control of your distribution. Know who you're selling to. And then for path-to-market distribution strategy, which is what most brands get wrong, launch e-commerce first, everything else second.
Exit Intent is a CPG marketing podcast featuring the people and strategies focused on growth, investment, and acquisition. Growthbuster CEO, Vasa Martinez, hosts and curates bite-sized conversations packed with actionable insights.