Back on T-R-A-C-K

In this episode of Back on T-R-A-C-K, host Kerry Guard sits down with Caitlin Zigthor, CEO of Zigthor Marketing, for an insightful dive into what happens when a marketing generalist gets "under the hood" of a client's business. From untangling broken email flows and fragmented CRMs to aligning front-line sales data with marketing messaging, Caitlin breaks down the reality of fixing a company's foundational marketing ecosystem. The conversation explores the hidden gold in post-purchase automations, the power of referral networks, and why building alignment between sales and marketing is crucial for sustainable growth. Rather than falling for quick-fix silver bullets, this episode uncovers why sustainable revenue gains require realistic timelines, clean operations, and a willing partner to connect the disconnected wires.

What is Back on T-R-A-C-K?

Back on T-R-A-C-K (formerly Tea Time with Tech Marketing Leaders) is where founders learn how to build a true marketing growth engine — one that runs smoothly, scales sustainably, and supports the business you actually want to lead.

After hundreds of conversations with marketing leaders on Tea Time, one truth kept surfacing: too many founders are stuck chasing what’s shiny and new instead of strengthening the systems that create consistent, compounding growth.

Back on T-R-A-C-K is your reset. Join me and a lineup of fractional marketing leaders and founders who’ve paved the way — or are finding it in real time — as we share honest stories, practical strategies, and proven frameworks to help you get clarity, build momentum, and stay the course. Because growth doesn’t come from doing more — it comes from getting back on track.