Paris Talks Marketing

Have you heard of Ahrefs? In this episode, I interviewed Tim Soulo, CMO from Ahrefs. In a nutshell, Ahrefs is an SEO software toolkit that includes tools for link building, keyword research, competitor analysis, rank tracking, and site audits.

Tim shares some current SEO trends and how SaaS companies can crush their SEO game right now.

Hear more from Tim Soulo in this episode:

•Tim shares how Ahrefs drives growth by focusing on SEO and providing educational content for their audience.
•Ahrefs content strategy is driven only by keyword research and why.
•How Ahrefs uses paid advertising for amplifying educational content and not for driving sign-ups.
•Exciting news about Ahrefs launching their own search engine sharing profit with content creators.
•When SaaS companies should use paid acquisition as a channel.
•How to create a video content strategy for SaaS.

Tune in and enjoy!

Show Notes

Have you heard of Ahrefs? In this episode, I interviewed Tim Soulo, CMO from Ahrefs. In a nutshell, Ahrefs is an SEO software toolkit that includes tools for link building, keyword research, competitor analysis, rank tracking, and site audits. Tim shares some current SEO trends and how SaaS companies can crush their SEO game right now. Hear more from Tim Soulo in this episode: •Tim shares how Ahrefs drives growth by focusing on SEO and providing educational content for their audience. •Ahrefs content strategy is driven only by keyword research and why. •How Ahrefs uses paid advertising for amplifying educational content and not for driving sign-ups. •Exciting news about Ahrefs launching their own search engine sharing profit with content creators. •When SaaS companies should use paid acquisition as a channel. •How to create a video content strategy for SaaS. Tune in and enjoy!

Creators & Guests

Host
Paris Childress
Founder & CEO of Hop Online, Performance Marketing Agency | Ex-Googler

What is Paris Talks Marketing?

Every #SaaS company plays for high stakes, but what does it take to dominate the market right now? 🚀

Look no further than Paris Talks Marketing - the ultimate podcast for SaaS marketers, entrepreneurs, and business owners.

Hosted by Paris Childress, we’re featuring deep dives into the latest industry trends with the top SaaS B2B founders and marketing leaders who reveal what it takes to succeed in B2B SaaS marketing.

Join us as we share insights on testing new tactics and uncovering the latest developments from digital landscape giants like Google, Facebook, and LinkedIn. Tune in and conquer the SaaS market today!