Basecamp co-founders Jason Fried and David Heinemeier Hansson talk about launching a new free plan.

Show Notes

Basecamp has a long history of experimenting with "freemium" models and recently launched its most generous free plan yet: Basecamp Personal. Co-founders Jason Fried and David Heinemeier Hansson talk about the debate and data analysis that went into the launch, what makes this a little scary, and why it's healthy for a business to experiment.

Show Notes

"Launch: Basecamp Gets Personal" (Signal v. Noise) - 00:13

37signals' 2004 announcement about the launch of Basecamp - 1:44

Basecamp's announcement about closing Backpack to new signups - 2:18

"Launch: Basecamp 3" (Signal v. Noise) - 2:31

Our episode about finding an SEO consultant - 7:10

Our episode introducing Basecamp's new head of marketing - 7:18

Basecamp's ace Support team - 23:46

Our episode about the Apple Card controversy and algorithmic bias - 25:06

Basecamp Personal on Product Hunt - 26:10

Basecamp's "Until the End of the Internet" policy - 26:53

What is Rework?

A podcast by 37signals about the better way to work and run your business. In Season 2, we're going through Rework (the book) chapter by chapter and talking with authors, Jason Fried and David Heinemeier Hansson, about what's changed in the world of business over the last eleven years since the book was published.