Choice Hacking: The Marketing Psychology Podcast

Do you ever wonder what makes New Years’ resolutions so appealing?

Most people see it as an opportunity to set ambitious plans, only to watch a few months slip by without realizing their goals.

But did you know that there’s a psychological reason why people create goals that tie to a calendar event or holiday?
It’s down to a behavioral science principle known as the Fresh Start Effect.

And you can use it to motivate customers through marketing and experience design.

Show Notes

Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit ChoiceHacking.com/Audible

✅Buy my book, "Choice Hacking"

✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter

✅Take my course, "How to Create Persuasive Experiences" 

✅Learn how you can work with Jennifer Clinehens and Choice Hacking

INSTAGRAM/TWITTER/LINKEDIN: @choicehacking

//SOURCES: 

Disclaimer:  Some resources include affiliate links, which means if you click them and buy something I get a small monetary kickback at no additional cost to you. :)

★ Support this podcast ★

What is Choice Hacking: The Marketing Psychology Podcast?


This is THE podcast for marketers, product designers, business owners, consultants, and coaches who want to sell smarter using the power of buyer psychology and behavioral science.


If you're tired of chasing algorithms, trends, and tactics that fizzle and want a deeper understanding of why people buy, Choice Hacking will help you build a business rooted in what makes *your* buyers tick.


Hosted by marketing psychology expert Jennifer Clinehens MS/MBA (who's worked with brands like McDonald’s, Adidas, Microsoft, T-Mobile, Starbucks, and more), the show breaks down how the world’s biggest brands use marketing psychology to drive action…


And how you can apply the same insights, even without a Fortune 500 budget.


Expect bite-sized (<15 minutes), story-driven episodes packed with counterintuitive marketing insight and fascinating case studies to help you turn strangers into believers and believers into buyers (who come back again and again).


Whether you're a seasoned CEO, corporate leader, entrepreneur or a solo business owner….


This podcast will change the way you think about marketing and business forever.


“No exaggeration; your podcast is the best-produced marketing podcast I’ve ever listened to.” - a happy Choice Hacking listener