Anna Dutton is a co-director of Bower Architecture, a Melbourne-based practice who are known for creating timeless, memorable and inspirational homes—while also making the journey and client experience as exciting, rewarding and comfortable as possible.
In this episode, Anna and I chatted about:
- How Bower has figured out a crystal clear marketing message, and how they use it consistently across all their marketing platforms.
- How Anna has become more comfortable with marketing over time, and the simple changes she's discovered that have lead to big results.
- The process Anna takes to welcome new clients onboard, get them excited about the process and help them to understand the value of working with an architect.
- The unique customer personas Bower have developed that help them know exactly who they are talking to in their marketing.
- Why Anna asks the question "how can we help people" when developing Bower's marketing strategy.
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