The Authority Builder Podcast

As a business owner, you have any number of ways to market your services. But forget all the fancy online marketing tricks or expensive ad campaigns. At the heart of your marketing is a technique that costs little, if anything, in dollars… and brings your business to the attention of the highest value prospects – who are essentially pre-qualified.

Show Notes

As a business owner, you have any number of ways to market your services. But forget all the fancy online marketing tricks or expensive ad campaigns. 
 
At the heart of your marketing is a technique that costs little, if anything, in dollars… and brings your business to the attention of the highest value prospects – who are essentially pre-qualified.
 
But before you get there you have to be really clear on a fundamental part of your business and how you serve customers. I show you how to craft your messaging to account for that so prospects always “get it” quickly.
 
Tune in for all the details on that, as well as…
  • A reason to have a podcast you never probably considered
  • The only marketing channel you need for your service-based business
  • The 3 components of the Attention-Getting Ladder
  • Tips for creating a clear marketing message 
  • And more

What is The Authority Builder Podcast?

The Authority Builder Podcast is the place to come if you are building a professional practice and want to be seen as the leader in your market. We interview the top experts throughout professional services and share insights to help you grow your firm and be positioned as the only choice the clients ever want.

“Nothing in this world can take the place of persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent.”
― Calvin Coolidge, 30th President of the United States