Tangent 💚 Proptech

Luis Poggi is the CEO and Co-Founder of HouseWhisper, a startup at the intersection of real estate and generative AI, building tools that transform how homes are marketed and sold. A seasoned tech executive with deep experience in product, marketing, and sales, Luis previously held leadership roles at Zillow and Expedia, where he helped scale industry-defining platforms in PropTech and travel.
Now focused on shaping the AI revolution in real estate, Luis blends entrepreneurial vision with hands-on execution. He also shares insights on AI and business strategy through his newsletter at substack.com/luispoggi.

(01:50) - Luis' Zillow journey & lessons
(02:53) - The Birth of House Whisper
(04:30) - The power of zero onboarding & personalization
(05:11) - AI Agents & the Future of Real Estate
(09:19) - Challenges & opportunities in AI for Real Estate Agents like Serhant
(14:09) - Distribution strategy
(16:29) - Will AI replace Real Estate agents like travel agents?
(17:48) - Feature: CREtech - Join CREtech New York 2025 on Oct 21-22 for the largest Real Estate Meetings program. Qualified Real Estate pros get free full event pass plus up to $800 in travel and hotel costs.
(19:14) - Avoiding the freemium pricing trap
(22:48) - Usage & retention: 8K+ paying agents
(29:22) - Collaboration Superpower: Andrej Karpathy (OpenAI Co-founder, Wiki)

💚 Learn more:
➡️ Visit HouseWhisper
➡️ Luis Poggi on LinkedIn

💚 Feature:
➡️ CREtech: Join CREtech New York 2025 on Oct 21-22 for the largest real estate meetings program. Qualified real estate professionals get free full event pass plus up to $800 in travel and hotel costs. Must own or manage 1K+ resi units, or 1M SF of CRE to qualify.

💚 Connect with Tangent:
➡️ Edward Cohen on LinkedIn
➡️ Jeff Berman on LinkedIn
➡️ Zach Aarons on LinkedIn
➡️ Tangent on LinkedIn


Disclaimer: Tangent podcast is for entertainment and informational purposes only, you should not construe any such information or other material as legal, tax, investment, financial, or other advise. Nothing contained on our program constitutes a solicitation, recommendation, endorsement, or offer by Tangent, Camber Creek, MetaProp, or any third party guest to buy or sell any securities, public or private, other financial instruments or funds.

Creators and Guests

Host
Edward Cohen
Host & Executive Producer at Tangent
Host
Jeffrey Berman
Partner at Camber Creek
Guest
Luis Poggi
CEO & Co-founder of HouseWhisper

What is Tangent 💚 Proptech?

A podcast community for Proptech and Real Estate leaders, investors, operators and innovators.

A new era is upon us. Tangent💚Proptech unites Proptech founders💡, Real Estate investors and operators🏢, Venture Capital investors, urban leaders🏙 and passionate creators🌎 who are improving our communities and cities. Join us to learn how we can solve present day challenges with innovative technology and greater collaboration.

Join VC investors Jeffrey Berman and Zach Aarons, and Proptech entrepreneur Edward Cohen, to learn about housing innovation, the future of work and climate tech. We examine these themes through interviews and conversations with Proptech CEO's, real estate owners and operators, and venture investors, and how we can leverage tech and collaboration to help solve the housing crisis, figure out the future of work and how to decarbonize the built environment.

If you would like to get your company’s or organization’s mission featured on Tangent, email us at tangentcommunity@gmail.com.

Stay curious and always be learning! 🤓