Legends of Scale

Today we chat with Kevin Roy. Founder and CEO of Green Banana SEO.

Show Notes

Today we chat with Kevin Roy. Founder and CEO of Green Banana SEO.

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0:00 Meet Kevin Roy
0:18 Starting from Craigslist (The Early Days of Green Banana)
1:55 The "Favorite Rock Band" Hiring Filter
3:20 The One Trait Kevin Refuses to Hire Without
4:50 Using AI to Forecast Your Next Hire
8:18 "Inches Away from Going Out of Business"
10:07 2.5 Years of Just Gym and Work
15:33 Why Relationships Beat Results (Client Retention Secret)
24:26 The Retention Problem That Had Nothing To Do With Performance
26:40 The Client Making 16x Returns — Who Thought We Were Failing
30:20 Why Kevin Kept Sales Flat for 2 Years on Purpose
32:57 Catching Candidates Faking Interviews with AI
36:50 The Role Kevin Still Can't Replace Himself In
38:31 The Golden Age of SEO Is Happening Right Now
39:06 Find Kevin + Green Banana SEO

What is Legends of Scale?

In this show 7 - 8 figure founders share the truth of how they scaled their business. The business model. What they tried (and didn't work). And the scaling tricks they use to grow: SOPs? Hiring? AI?

We're joined by digital service business owners: agencies, coaches, and consultancies.