#72 - What is Sales Enablement 3.0? From the Godfather of Sales Enablement, Roderick Jefferson

This episode of The Sales Transformation podcast welcomes Roderick Jefferson, otherwise known in the industry as “The Godfather of Sales Enablement”.

Roderick is an internationally recognized, business-focused speaker. 

Over the past 20+ years, Roderick has shared his dynamic and energetic voice globally in a variety of events including keynotes, guest lectures, and domain expertise panels, with companies including Oracle, Salesforce.com, NetApp, PayPal, AT&T and others. 

In addition to a highly successful speaking career, Roderick is an acknowledged thought leader in the sales enablement space and author of the Amazon bestselling book, Sales Enablement 3.0: The Blueprint to Success.

Hear insights about:

-       [11:28] Valuable selling lessons from Roderick’s long-spanning career

-       [16:19] Values and Emotional Intelligence: A recipe for sales success

-       [23:47] What salespeople need to remember when using sales tools

Connect with Philip Squire on LinkedIn - https://www.linkedin.com/in/philipsquire/ 

Connect with Roderick Jefferson on LinkedIn - https://www.linkedin.com/in/roderickjefferson/ 

Sign up for our Sales Transformation community - https://info.consalia.com/consalia-community 

Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers the way they want to be sold to today - 

https://www.consalia.com/mindset-survey/?utm_medium=podcast&utm_source=transistor&utm_campaign=tl23 

What is The Sales Transformation Podcast?

The Sales Transformation Podcast is brought to you by Consalia. Led by Dr Philip Squire, Consalia is the UK’s only Sales Business School, providing Masters, Postgraduate & Undergraduate Apprenticeship programmes in Sales, dedicated to the improvement of sales performance. For over 20 years he has provided sales consulting education services and training to brands including Apple, AT&T, Ford, Hertz, HP, Pirelli, Royal Caribbean, SAP and Zurich Financial Services.

He is one of just a handful of sales professionals internationally to have a research doctorate in sales. Philip is a subject matter expert for the UK TrailBlazer undergraduate apprenticeship degree in sales and his passion for professionalising sales led him to create the world’s first sales consultancy delivering university-accredited undergraduate and postgraduate degrees in sales.

Consalia's vision is to make sales the world's most sought-after profession and this podcast has been created to provide sales professionals with inspiring and educational advice, as well as tips on relevant topics within the industry that will improve your knowledge, your careers and your sales teams.