Attributed - A podcast by Dreamdata

Let's be honest, it's getting harder to be heard, so how can B2B marketers connect with buyers anymore?

If you're asking yourself this question, come hang out with us for session featuring the one and only 💥 Katie Martell. Katie is an "unapologetic marketing truth-teller" who isn't afraid to say what we're all thinking.

We'll be getting real about the trust crisis in B2B marketing and how AI is shaking things up. Katie will share her advice on how to build real relationships and earn credibility when your audience is more skeptical than ever.

Here’s what we’ll get into:
- Why is earning trust so hard right now (and how is AI helping or hurting)?
- How can you use AI for good without sounding like a robot?
- What simple, actionable steps can you take to become a trusted voice?
- How do you move beyond "content" and create real connections?
- What does the future of marketing look like when human connection is the ultimate advantage?


Follow Katie Martell on LinkedIn: https://www.linkedin.com/in/katiemartell/
Follow Laura Erdem on LinkedIn: https://www.linkedin.com/in/lerdem/


Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 
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🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Creators and Guests

Host
Laura Erdem
Sales Leader at Dreamdata heading the Americas team as well as a marketing enthusiast. Known for her innovative social selling strategies, she grows her yearly following by 100% year over year, currently at 26000.
Guest
Katie Martell
The Katie Martell LLC logo Katie Martell Katie Martell 11 yrs 9 mos11 yrs 9 mos Public Speaker Public Speaker Mar 2016 - Present · 9 yrs 7 mosMar 2016 to Present · 9 yrs 7 mos WorldwideWorldwide Katie Martell is known as a "marketing truth-teller" whose speaking explores the intersection of marketing, culture, and social justice. She has appeared on stages around the world and in publications from the New York Times to the BBC for her perspective on woke-washing and marketing in a time of social change.

What is Attributed - A podcast by Dreamdata?

Welcome to Attributed by Dreamdata, the B2B marketing podcast for marketing teams looking to master growth. Every week, we host experts from the B2B go-to-market space to discuss digital marketing strategies, B2B podcast marketing, and revenue optimization. Whether you're lead gen or Ops, join our marketing podcast interviews to learn how to fire up revenue and solve your biggest B2B marketing challenges.