Paris Talks Marketing

If you're curious about product-led growth, this podcast episode is for you. Meet Pulkit Agrawal, Co-founder and CEO of Chameleon, a platform for product success, empowering SaaS teams to build better user onboarding, feature adoption, and feedback collection.

Increasingly, tech-savvy prospects want to try before they buy. They don't want to sit through an hour-long sales demo and discuss use cases that don't apply to them. More and more SaaS brands realize that their biggest opportunity is just to get the product into the hands of their customers.

Product-led growth moves the communication epicenter into the product itself. It comes loaded with streamlined onboarding flows, helpful tooltips, prompts, gamification, and other in-product experiences, designed to speed up prospects' time to "first value."

Have a listen if you're interested in:
- User onboarding, customer support, and UX with product-led growth.
- Mapping points of value.
- Reducing friction by evaluating how many actions are required of the user to get value.

Show Notes

If you're curious about product-led growth, this podcast episode is for you. Meet Pulkit Agrawal, Co-founder and CEO of Chameleon, a platform for product success, empowering SaaS teams to build better user onboarding, feature adoption, and feedback collection. Increasingly, tech-savvy prospects want to try before they buy. They don't want to sit through an hour-long sales demo and discuss use cases that don't apply to them. More and more SaaS brands realize that their biggest opportunity is just to get the product into the hands of their customers. Product-led growth moves the communication epicenter into the product itself. It comes loaded with streamlined onboarding flows, helpful tooltips, prompts, gamification, and other in-product experiences, designed to speed up prospects' time to "first value." Have a listen if you're interested in: - User onboarding, customer support, and UX with product-led growth. - Mapping points of value. - Reducing friction by evaluating how many actions are required of the user to get value.

Creators & Guests

Host
Paris Childress
Founder & CEO of Hop Online, Performance Marketing Agency | Ex-Googler

What is Paris Talks Marketing?

Every #SaaS company plays for high stakes, but what does it take to dominate the market right now? 🚀

Look no further than Paris Talks Marketing - the ultimate podcast for SaaS marketers, entrepreneurs, and business owners.

Hosted by Paris Childress, we’re featuring deep dives into the latest industry trends with the top SaaS B2B founders and marketing leaders who reveal what it takes to succeed in B2B SaaS marketing.

Join us as we share insights on testing new tactics and uncovering the latest developments from digital landscape giants like Google, Facebook, and LinkedIn. Tune in and conquer the SaaS market today!