In today's episode, I chat with Viraj, founder of Growth Kinetics and a SaaS tool builder, about his specialized approach to B2B SaaS lead generation and the strategic frameworks behind successful outbound campaigns.
We explore his standout campaign for a sales platform client that achieved 12-15% reply rates through intelligent segmentation - targeting founders differently based on whether they had sales leaders, using personalized website research, and crafting PS lines that CC'd both decision makers with subject lines like "Is [Sales Leader Name] your VP of Sales?" to get multiple stakeholders on calls simultaneously. Viraj shares his unconventional journey from mechanical engineering to digital marketing during COVID, learning outbound at SaaS marketplace Pitch Ground, working at longshore.ai where his SaaS expertise deepened, launching Growth Kinetics in 2023, attempting a client management tool that didn't work, and now building growthinsight.io focused purely on GTM. He predicts automation will increase but human-to-human connection must remain central to outbound success, with AI serving as an assistant rather than replacement. Viraj's advice: master the fundamentals first - learn infrastructure setup (SPF, DKIM, DMARC) manually, understand how systems work, practice basic list building with Apollo, then graduate to Clay and advanced automation - strategy before tooling always.
Enjoy 🙂
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00:00) Introduction to Outbound Wizards
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00:25) What Growth Kinetics Does: B2B SaaS Lead Generation
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00:41) The Onboarding Process: Lead Qualification First
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01:27) First 30 Days: Infrastructure, Copywriting, Fast Experimentation
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02:35) Learning Client Stage Before Targeting Prospects
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04:57) Real Client Story: Sales Platform Campaign
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06:02) Segmentation Strategy: Sales Leader Present vs Absent
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07:30) Multi-Touchpoint Approach: Founders + VP of Sales
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08:03) The PS Line That Got 12-15% Reply Rates
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09:28) Getting Multiple Decision Makers on One Call
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11:03) Journey from Mechanical Engineering to Digital Marketing
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12:04) Learning Outbound at Pitch Ground (8-9 Months)
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12:55) Working at longshore.ai and Starting Growth Kinetics (2023)
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13:22) Failed Tool: Agency Kinetics Client Management Software
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13:36) New Focus: Building growthinsight.io for GTM
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14:32) Future Prediction: Automation + Human Connection Balance
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15:25) Advice: Learn Basics → Manual Setup → Apollo → Clay → Automation
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17:15) Closing and Contact Information
🔗 CONNECT WITH SAURAV
👥
LinkedIn
📧 Email - saurabh@salesrobot.co
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