The Ecommerce Insights Show

Ethan Cotton, one of our CRO Strategists, talks about how to convert more site visitors into customers by optimizing your product detail page to build purchasing confidence and reduce friction at the point of sale.

Show Notes

An ecommerce product detail page design can often make or break a sale. It's the critical point where a potential customer will determine whether to purchase your product, keep browsing, or to seek out an alternative option.

That means your product detail page must do three things well:
  1. It must give detailed, benefit-focused information about the product in question,
  2. It must offer an easy and obvious way for buyers to take the next step towards ownership
  3. It should provide a way for shoppers to be presented with alternative suggestions.
In this episode, Ethan Cotton, one of our CRO strategists, shares a few of our favorite strategies for optimizing your product detail page to convert more of your website visitors into customers. Enjoy!

If you want even more information on this topic, click the link below to read our Insight article:

16 Product Detail Page Design Best Practices (with Examples)

What is The Ecommerce Insights Show?

Welcome to The Ecommerce Insights Show, brought to you by The Good!

This weekly podcast gives ecommerce leaders specific, actionable advice for accelerating the growth of their business without pulling their hair out or making sacrifices in other areas.

Our team of Conversion Rate Optimization (CRO) consultants has been helping global brands like Adobe, Xerox, and The Economist accelerate their growth for more than a decade – and now we’re leveraging all of those relationships and experiences to help you do the same.

Every Monday, one of our team members will get you started with a brief, actionable piece of CRO advice. You can implement these tactics right away to make your business 1% better every single week.

Every Thursday, we sit down with industry experts to go deep on a specific aspect of running a successful Ecommerce business. You’ll learn about things like how to run a successful ad campaign, how to produce more accurate revenue and inventory forecasts, how to deliver a world class customer experience, and so much more!

We’re just as committed to growing your business as you are, so if you’re sick of winging it and ready to start crushing it, roll up your sleeves and grab a notepad, because it’s time to get to work…