WEBVTT NOTE This file was generated by Descript 00:00:00.112 --> 00:00:00.712 Hey Bo here. 00:00:00.712 --> 00:00:04.942 If you were to look at my social media profiles as of the time of this recording, 00:00:05.032 --> 00:00:09.442 you would see that I haven't posted on my social media accounts in many months. 00:00:09.642 --> 00:00:13.632 I think maybe I've posted three or four times this entire year, and it's 00:00:13.662 --> 00:00:15.792 June as of the time of this recording. 00:00:15.992 --> 00:00:18.152 And if you were to look at that, maybe from the outside 00:00:18.152 --> 00:00:20.012 looking in, you would think that. 00:00:20.012 --> 00:00:21.712 Maybe my business is dead. 00:00:21.712 --> 00:00:22.942 Maybe I just stopped. 00:00:23.032 --> 00:00:23.602 I quit. 00:00:23.602 --> 00:00:25.312 I went back to a nine to five job. 00:00:25.512 --> 00:00:28.952 I quit this whole entrepreneurship thing, and that's sort of what it 00:00:28.952 --> 00:00:31.592 looks like if you just, if you just look at my social media profiles. 00:00:31.622 --> 00:00:34.922 But the, the truth, the reality is far different. 00:00:35.112 --> 00:00:36.462 Than what it might appear. 00:00:36.662 --> 00:00:40.772 In fact, my business has prospered this year more than any other year. 00:00:40.972 --> 00:00:44.212 I'm gonna look at the numbers real quick just to give you like exact 00:00:44.212 --> 00:00:50.112 figures, but my business this year, as of, um, 2025, it is June 7th right now. 00:00:50.112 --> 00:00:54.272 So approximately the past five months, my business has, uh, 00:00:54.272 --> 00:00:57.422 generated 5,802 customers. 00:00:57.607 --> 00:01:04.617 Or total orders, total sales, and $588,687 in revenue. 00:01:04.817 --> 00:01:07.217 Um, and that's just in the first five months of this year. 00:01:07.337 --> 00:01:10.067 And if you looked at my social media profiles, you would not think 00:01:10.067 --> 00:01:13.517 that at all because I don't even have that many followers on, I. 00:01:13.517 --> 00:01:16.667 On some of my social media accounts, I have like 15,000 00:01:16.667 --> 00:01:17.867 on Instagram or something. 00:01:17.867 --> 00:01:21.377 I, I do have like over a hundred thousand on TikTok and a few thousand 00:01:21.377 --> 00:01:24.337 on YouTube, but I don't really post on most of those platforms. 00:01:24.397 --> 00:01:26.587 Um, and, and lately I haven't posted at all. 00:01:26.787 --> 00:01:30.537 And so social media, like organic social media is not. 00:01:30.812 --> 00:01:34.652 The main driver of my sales, as you might have guessed, and I wanna 00:01:34.652 --> 00:01:37.352 talk about this method of growing your business because this is 00:01:37.352 --> 00:01:39.152 something I've been doing since 2020. 00:01:39.422 --> 00:01:44.992 I've been doing it very successfully, and I find that it is so much, so much better. 00:01:44.992 --> 00:01:48.562 I can't even begin to describe the benefits of doing it this way, you 00:01:48.562 --> 00:01:50.512 don't have to work nearly as hard. 00:01:50.512 --> 00:01:52.342 You don't have to work nearly as many hours. 00:01:52.342 --> 00:01:54.322 You don't have to be a slave to social media. 00:01:54.322 --> 00:01:57.442 You don't have to post constantly on social media and keep up with 00:01:57.442 --> 00:02:01.642 the algorithms and chase views and be desperate for leads and 00:02:01.642 --> 00:02:05.212 customers and not know where your next client's gonna come from. 00:02:05.212 --> 00:02:06.982 You don't have to deal with any of that shit. 00:02:07.182 --> 00:02:10.362 And you know, trust me, I know what it's like because for the first many 00:02:10.362 --> 00:02:14.292 years of running my business, I did things almost entirely organically, just 00:02:14.292 --> 00:02:18.160 posting blog posts and YouTube videos I. 00:02:18.160 --> 00:02:20.585 And it felt like a hamster wheel that I could never get off of. 00:02:20.645 --> 00:02:23.995 You know, like if I stopped posting content, my leads would dry up, 00:02:23.995 --> 00:02:27.865 my sales would dry up, and I would have to catch up the next time. 00:02:27.865 --> 00:02:31.795 I finally came back online after recovering from burnout, 00:02:31.825 --> 00:02:33.175 which happened very often. 00:02:33.358 --> 00:02:35.668 And I find a lot of creators go through that when they're doing 00:02:35.668 --> 00:02:36.988 the organic marketing thing. 00:02:36.988 --> 00:02:38.848 As they go through a lot of periods of burnout. 00:02:38.885 --> 00:02:41.735 They might be able to post every day for a while, but eventually they burn out. 00:02:41.735 --> 00:02:43.025 They start feeling frustrated. 00:02:43.025 --> 00:02:46.445 They're, they feel like they're on a hamster wheel because kind of you are 00:02:46.445 --> 00:02:48.365 on a hamster wheel if you stop posting. 00:02:48.527 --> 00:02:51.287 What's gonna happen, probably your business is gonna die. 00:02:51.287 --> 00:02:52.337 It's gonna dry up. 00:02:52.537 --> 00:02:54.992 All, all the sales and leads are gonna dry up, and then you're 00:02:54.992 --> 00:02:56.222 gonna have to keep posting again. 00:02:56.222 --> 00:03:00.870 So, um, I just find that it's not the best way to do things, at least for me. 00:03:00.960 --> 00:03:04.310 I know some people make organic marketing work and I think organic 00:03:04.310 --> 00:03:06.260 marketing is a great long-term strategy. 00:03:06.260 --> 00:03:08.090 I'm not saying you shouldn't do it. 00:03:08.150 --> 00:03:11.900 I think it is great for the long term and over time it can really compound. 00:03:12.110 --> 00:03:15.860 And eventually organic marketing can be like your main thing and your 00:03:15.860 --> 00:03:17.630 main source of leads and revenue. 00:03:17.630 --> 00:03:19.250 However, that might take a long time. 00:03:19.250 --> 00:03:20.540 That might take many years. 00:03:20.540 --> 00:03:23.600 For most people, it does take many years to get to the point where they 00:03:23.600 --> 00:03:28.430 have enough momentum where the organic can really be the main source of their. 00:03:28.615 --> 00:03:30.235 Uh, revenue and their business growth. 00:03:30.435 --> 00:03:33.825 But if you're not there yet, if you don't have a huge social media 00:03:33.825 --> 00:03:36.825 following and you're not getting thousands and thousands and thousands 00:03:36.825 --> 00:03:41.165 of views on every single thing you post online, then I want to invite 00:03:41.165 --> 00:03:42.995 you to consider a different approach. 00:03:43.175 --> 00:03:44.255 And I want to. 00:03:44.455 --> 00:03:50.325 Really encourage you to master the game of paid advertising because I think this is 00:03:50.325 --> 00:03:52.815 the big breakthrough for a lot of people. 00:03:52.845 --> 00:03:56.745 It's the thing that changes the game more than anything is when someone 00:03:56.745 --> 00:04:00.575 can figure out how to use their money instead of their time in order to 00:04:00.575 --> 00:04:04.315 grow their business, and you don't need a lot of money to make this work. 00:04:04.515 --> 00:04:09.005 Like when I first started running ads back in 2020, um, I 00:04:09.005 --> 00:04:11.105 think it was 2020 or late 2019. 00:04:11.305 --> 00:04:15.675 I started with just like, I, I think like five or $10, five or $10 00:04:15.675 --> 00:04:19.655 a day in ads, and I think that was probably all I could afford back then. 00:04:19.655 --> 00:04:22.265 That's all I had, you know, I, I couldn't risk any more than that. 00:04:22.465 --> 00:04:24.775 But what happens is when you start running ads, if you do it the 00:04:24.775 --> 00:04:29.135 right way, you put that $10 in or whatever, and you make $20 back. 00:04:29.335 --> 00:04:32.905 Now you have 20 to put back into ads, you know, so then you put the 20 in, 00:04:32.905 --> 00:04:37.345 then you get maybe 40 back, 50 back, and you just keep reinvesting the profits. 00:04:37.345 --> 00:04:39.115 So you're not really risking your money. 00:04:39.315 --> 00:04:43.835 As long as you know how to get that money back within a reasonable period of time. 00:04:43.895 --> 00:04:46.715 Ideally the same day, like you put 20 in and then you make a 00:04:46.715 --> 00:04:49.355 sale of your, say, $30 product. 00:04:49.355 --> 00:04:53.035 Let's say, say you have a $30 product, you spend $20 on ads, you make a 00:04:53.035 --> 00:04:56.545 sale that same day from those ads, so now you got 30 and then you put 00:04:56.545 --> 00:04:58.585 30 in, maybe you get another sale. 00:04:58.785 --> 00:05:00.015 Or two, you know? 00:05:00.015 --> 00:05:04.005 And as long as you're profitable, at least a little bit profitable, then you 00:05:04.005 --> 00:05:08.115 just keep reinvesting the money and you keep scaling that up gradually, and then 00:05:08.115 --> 00:05:12.725 you optimize things and increase your average order value, add other backend 00:05:12.725 --> 00:05:16.415 products to increase the return on your investment and everything, you know, 00:05:16.415 --> 00:05:19.445 so like you can get to a point where you're putting a dollar in and you're 00:05:19.445 --> 00:05:22.355 getting $3 back, $5 back, you know? 00:05:22.355 --> 00:05:22.685 So. 00:05:22.885 --> 00:05:27.765 It's really a game changer because it allows you to scale rapidly, whereas 00:05:27.765 --> 00:05:31.575 organic marketing, it's not really in in your control how fast you grow. 00:05:31.775 --> 00:05:35.015 I mean, yes, some people, they know how to go viral and stuff, but that doesn't, 00:05:35.015 --> 00:05:37.505 that doesn't always translate to sales. 00:05:37.715 --> 00:05:40.445 It doesn't always translate to money in your bank account just 00:05:40.445 --> 00:05:43.025 because you can get a lot of views on a, on a piece of content. 00:05:43.225 --> 00:05:47.695 Um, so you can play that whole game if you want chasing views, trying to go viral. 00:05:47.965 --> 00:05:50.185 It's not a game that I really want to play, and I don't think many 00:05:50.185 --> 00:05:52.315 people enjoy playing that game. 00:05:52.515 --> 00:05:53.205 And so. 00:05:53.405 --> 00:05:56.405 Organic marketing is more of a long-term play, is how I see it. 00:05:56.405 --> 00:05:59.915 It's like a long-term branding thing, and it, it's also important for like 00:05:59.915 --> 00:06:04.885 trust building and staying top of mind and um, maybe just adding like 00:06:04.885 --> 00:06:06.985 long-term stability to your business. 00:06:06.985 --> 00:06:10.615 I think it is still important to have an organic marketing strategy, but I don't 00:06:10.615 --> 00:06:16.015 think it is the, I mean, it's definitely not the fastest way to grow your business. 00:06:16.135 --> 00:06:16.705 Definitely not. 00:06:16.705 --> 00:06:19.945 There are many other ways that are much faster than organic marketing. 00:06:20.145 --> 00:06:21.975 Paid advertising is one of those ways. 00:06:22.175 --> 00:06:27.015 And I just think like there's so many people out there that don't, they don't 00:06:27.015 --> 00:06:28.755 know how to run paid ads successfully. 00:06:28.755 --> 00:06:33.585 And so they are teaching other people to do organic marketing and it's kind of, 00:06:33.785 --> 00:06:38.825 it's unfortunate because most people are not going to go viral on social media. 00:06:38.825 --> 00:06:42.025 I mean, if you just look at it statistically on average, 00:06:42.025 --> 00:06:43.615 like the average person. 00:06:43.815 --> 00:06:46.185 Does not know how to go viral on social media. 00:06:46.185 --> 00:06:50.415 for whatever reason, maybe it's not their skills, maybe it's not a lack of skill, 00:06:50.415 --> 00:06:54.345 but maybe it's just like their niche, the niche they're in is just not really 00:06:54.345 --> 00:06:57.695 conducive to that type of viral growth. 00:06:57.785 --> 00:06:58.115 You know? 00:06:58.115 --> 00:07:00.895 So the topic or whatever they're talking about maybe doesn't have 00:07:00.895 --> 00:07:02.515 as much potential to go viral. 00:07:02.715 --> 00:07:06.765 And so people end up like selling their soul for the social media algorithm and 00:07:06.765 --> 00:07:08.655 then they have to like talk about stuff. 00:07:08.655 --> 00:07:10.845 They don't necessarily want to talk about it and use all these. 00:07:10.850 --> 00:07:14.540 Tactics and gimmicks and stuff to get views and it doesn't really feel 00:07:14.540 --> 00:07:18.976 aligned and people end up thinking they have to do it that way though. 00:07:19.006 --> 00:07:22.356 And I know I believed that at one point I'm like, I just have to do it this way. 00:07:22.356 --> 00:07:23.736 I thought that was the only way to do it. 00:07:23.736 --> 00:07:25.536 I'm like, I just have to post content all the time. 00:07:25.536 --> 00:07:26.826 That's, that's how you grow your business. 00:07:26.826 --> 00:07:27.156 Right? 00:07:27.356 --> 00:07:30.536 But I started to question, at some point, I started to question 00:07:30.596 --> 00:07:34.136 why do I believe that this is the only way to grow my business? 00:07:34.336 --> 00:07:35.296 Why do I believe that? 00:07:35.496 --> 00:07:38.496 Because I know there's other people out there doing it differently, so why 00:07:38.496 --> 00:07:39.846 can't I do it like they're doing it? 00:07:40.046 --> 00:07:41.546 And the truth is you can. 00:07:41.546 --> 00:07:42.326 You can do it. 00:07:42.596 --> 00:07:45.356 If you see somebody else growing their business with paid ads and they 00:07:45.356 --> 00:07:48.796 don't do organic marketing, then why do you think you can't do that too? 00:07:48.796 --> 00:07:52.486 You know, I think sometimes we just get stuck in these limiting beliefs and we 00:07:52.486 --> 00:07:56.496 think there's only one right way to do things, when in fact there's many ways to 00:07:56.496 --> 00:07:59.946 do things and you just have to figure out the one that fits your personality best. 00:08:00.146 --> 00:08:03.596 Some people, maybe they love posting on social media and they love being the. 00:08:03.796 --> 00:08:07.276 Social media guru or celebrity, and they like going viral and making 00:08:07.276 --> 00:08:09.106 viral content and that's fun for them. 00:08:09.306 --> 00:08:10.266 If so, great. 00:08:10.266 --> 00:08:11.616 You know, make that your thing. 00:08:11.796 --> 00:08:15.426 Just try to go viral on social media all the time and that can work. 00:08:15.426 --> 00:08:16.896 I know people that that works for. 00:08:17.096 --> 00:08:20.876 I just didn't feel like that was the right fit for me, and I prefer a much more 00:08:20.876 --> 00:08:24.386 like laid back kind of business where I don't have to post content all the time. 00:08:24.586 --> 00:08:28.176 I can take a lot of time off and that's what I've done this year. 00:08:28.176 --> 00:08:31.176 I've taken more time off this year than I have and, and. 00:08:31.232 --> 00:08:33.992 most previous years, I think, if not all of them. 00:08:34.092 --> 00:08:35.712 I was sick in the beginning of the year. 00:08:35.712 --> 00:08:38.292 I had bronchitis, so I couldn't really work for a while. 00:08:38.292 --> 00:08:39.882 I had like a lung infection and that. 00:08:40.082 --> 00:08:41.432 Took, took me out. 00:08:41.432 --> 00:08:43.982 Really, I couldn't, I couldn't do much for a while, for a 00:08:43.982 --> 00:08:45.512 couple months because of that. 00:08:45.512 --> 00:08:48.922 And then I also had a lot of other stuff going on, family stuff. 00:08:48.922 --> 00:08:52.462 I was traveling to see my family and, uh, we're in the process 00:08:52.462 --> 00:08:54.202 of moving to a new house. 00:08:54.402 --> 00:08:58.692 So I've just had a lot going on and I haven't really prioritized work that much. 00:08:58.967 --> 00:09:02.057 And it hasn't really affected me negatively. 00:09:02.327 --> 00:09:05.597 Whereas in the past, if I took a lot of time off, it would affect me negatively. 00:09:05.597 --> 00:09:09.067 The sales and leads would dry up, and I'd have to hustle to get 00:09:09.067 --> 00:09:10.507 back on top of things, you know? 00:09:10.707 --> 00:09:14.667 But because I run my business primarily using paid advertising, now I have 00:09:14.667 --> 00:09:19.877 leads and sales coming in every single day, like dozens of customers every 00:09:19.877 --> 00:09:22.395 single day coming into my business and. 00:09:22.499 --> 00:09:25.499 That allows me to basically just go at my own pace. 00:09:25.499 --> 00:09:28.619 You know, I don't have to do anything, like I have ads that are 00:09:28.619 --> 00:09:30.719 just running 24 7 in the background. 00:09:30.919 --> 00:09:34.369 I posted them months ago and they continue to generate sales for 00:09:34.369 --> 00:09:37.239 me every single day, even though I did that work many months ago. 00:09:37.239 --> 00:09:39.519 I haven't posted new ads in quite a while. 00:09:39.719 --> 00:09:43.949 I just let them run and they continue to be profitable every single day, and so 00:09:43.949 --> 00:09:49.139 I can now have like this empty calendar and all this space in my life that I 00:09:49.339 --> 00:09:53.509 really value and appreciate, and it just allows me to take things more slowly. 00:09:53.596 --> 00:09:56.746 Like I have other things I'm working on, but I'm not in such a rush. 00:09:56.859 --> 00:10:00.069 also another thing when you are, when you're having to post content all 00:10:00.069 --> 00:10:02.049 the time to generate leads in sales. 00:10:02.049 --> 00:10:05.589 That would be okay if it wasn't for the fact that you also have to be doing 00:10:05.589 --> 00:10:06.699 the other things in your business. 00:10:06.699 --> 00:10:09.219 You know, like if you're doing a, a product launch, for example, 00:10:09.219 --> 00:10:12.099 that's gonna take a lot of your time and energy creating a product. 00:10:12.279 --> 00:10:16.059 Or if you have coaching clients or clients that you have to do done for 00:10:16.059 --> 00:10:19.179 you services or whatever for, you have these clients that you have to serve 00:10:19.179 --> 00:10:20.589 and you have to sell your product. 00:10:20.589 --> 00:10:23.499 You have to create your product, you have to create the marketing for your product. 00:10:23.699 --> 00:10:28.099 You have to do all of those other things on top of creating content all the time. 00:10:28.299 --> 00:10:30.219 And so that can get to be a lot. 00:10:30.419 --> 00:10:34.619 And so it's not that there's anything wrong with like growing organically. 00:10:34.619 --> 00:10:37.889 I just think that most entrepreneurs, especially if you don't have a team 00:10:37.889 --> 00:10:42.169 and you're kind of doing things solo, then you can't really afford to spread 00:10:42.169 --> 00:10:45.439 to your attention and your energy that thin because there's just too 00:10:45.439 --> 00:10:47.149 many other things that you have to do. 00:10:47.449 --> 00:10:51.109 And so I prefer like using paid ads to grow, like paid 00:10:51.109 --> 00:10:53.059 ads, uh, to generate leads. 00:10:53.059 --> 00:10:56.629 basically automated lead generation so that I don't have to post so much 00:10:56.629 --> 00:11:00.859 content, so I don't have to consume a lot of my energy and time doing that. 00:11:00.959 --> 00:11:05.139 So then I have all this extra time now that I can focus on doing a 00:11:05.139 --> 00:11:09.039 product launch or creating the next product that I want to sell, you know? 00:11:09.139 --> 00:11:13.339 it's just like you have to find ways to get leverage in your business. 00:11:13.339 --> 00:11:17.779 You have to find ways to automate things because you cannot be doing it all. 00:11:17.979 --> 00:11:21.519 Like, automate your lead gen, automate your sales as much as 00:11:21.519 --> 00:11:27.089 possible, automate or, uh, delegate or just find ways to add leverage so 00:11:27.089 --> 00:11:29.669 that you can get more out of less. 00:11:29.736 --> 00:11:34.026 So paid advertising is one great example of, of leverage because 00:11:34.126 --> 00:11:38.116 instead of like, normally you would have to post a piece of content, maybe 00:11:38.116 --> 00:11:40.756 you post like a short form piece of content every day on social media. 00:11:40.756 --> 00:11:41.746 That's what a lot of people do. 00:11:41.746 --> 00:11:44.036 That's what I did for a while, and that works. 00:11:44.036 --> 00:11:47.636 But the thing is you have to constantly create new pieces of content to 00:11:47.636 --> 00:11:49.556 keep the machine running, you know? 00:11:49.756 --> 00:11:52.066 And so you might have to create, I don't know, a piece 00:11:52.066 --> 00:11:53.506 of content every day, let's say. 00:11:53.706 --> 00:11:58.516 But if you're doing paid ads, it's very, very different because you could post 00:11:58.516 --> 00:12:00.316 instead of a piece of content every day. 00:12:00.346 --> 00:12:02.716 You could just post one piece of content a month. 00:12:02.916 --> 00:12:07.026 And instead of posting new content to get more views, you simply put 00:12:07.026 --> 00:12:10.726 more money behind that one piece of content just get more and more people 00:12:10.726 --> 00:12:12.706 to see that one piece of content. 00:12:12.906 --> 00:12:17.136 Like instead of having 30 pieces of content that get a thousand views 00:12:17.136 --> 00:12:21.126 each, let's say this, this hypothetical situation, let's say, you know, that's 00:12:21.126 --> 00:12:22.986 30,000 views throughout the month. 00:12:23.086 --> 00:12:27.404 Why not just post one piece of content and then just try to get 30,000 people 00:12:27.404 --> 00:12:31.244 to see that one piece of content instead of getting it spread across 00:12:31.244 --> 00:12:32.534 30 different pieces of content? 00:12:32.534 --> 00:12:33.134 You know what I mean? 00:12:33.334 --> 00:12:35.044 So you can focus more on quality. 00:12:35.279 --> 00:12:36.209 Rather than quantity. 00:12:36.329 --> 00:12:39.929 Instead of making 30 pieces of content, just make one really good piece of 00:12:39.929 --> 00:12:43.999 content that you can then turn into an ad and then run that, and then just get as 00:12:43.999 --> 00:12:45.589 many people as possible to see that one. 00:12:45.883 --> 00:12:49.773 Ad, you know, so it allows you to post a lot less often. 00:12:50.013 --> 00:12:53.973 You can focus more on quality, so you can put more time and attention 00:12:53.973 --> 00:12:57.063 into the, the piece of content and you feel more proud of what you 00:12:57.063 --> 00:12:58.863 create if you put more time into it. 00:12:58.963 --> 00:13:01.063 Whereas if you're posting every single day, you might not have 00:13:01.063 --> 00:13:04.423 time to make every piece of content you create really, really good. 00:13:04.423 --> 00:13:07.130 And so you might not be that proud of everything you're creating 00:13:07.130 --> 00:13:09.920 because you're just trying to create as fast as possible, you know? 00:13:09.920 --> 00:13:13.510 So I think that's another benefit, is like you can, you have a lot more time 00:13:13.510 --> 00:13:16.540 and space to create so you can create, things you're more proud of, you know? 00:13:16.540 --> 00:13:20.830 and so you can post way less, you get way more out of the effort and time 00:13:20.830 --> 00:13:23.740 that you're putting in, you get a way higher return on your investment. 00:13:23.940 --> 00:13:26.370 And so I just think there's so many benefits and I haven't even, 00:13:26.640 --> 00:13:28.355 I've barely scratched the surface. 00:13:28.355 --> 00:13:30.515 Um, but it's just how I prefer to do things. 00:13:30.515 --> 00:13:30.935 I don't know. 00:13:30.935 --> 00:13:33.725 I'm a pretty laid back, low-key kind of guy. 00:13:33.925 --> 00:13:36.625 I don't like to be posted on social media all the time. 00:13:36.715 --> 00:13:38.995 I like to minimize my social media usage. 00:13:38.995 --> 00:13:40.975 I like to have an empty calendar. 00:13:41.175 --> 00:13:43.815 I don't like, uh, to have a team that I have to manage. 00:13:43.815 --> 00:13:44.985 I don't like meetings. 00:13:44.985 --> 00:13:46.005 I don't like big. 00:13:46.205 --> 00:13:48.875 Uh, live product launches and stuff like that. 00:13:49.075 --> 00:13:52.405 I don't like doing one-on-one coaching or done-for-you services 00:13:52.405 --> 00:13:53.425 or anything like that either. 00:13:53.695 --> 00:13:58.165 I like having a completely open calendar and, and space to create. 00:13:58.365 --> 00:14:03.425 And running my business this way using paid advertising has given me that it's 00:14:03.425 --> 00:14:06.905 given me the business that I really want, the business that I worked a 00:14:06.905 --> 00:14:09.005 long time to figure out how to build. 00:14:09.005 --> 00:14:13.675 You know, like I started this whole online marketing thing, um, in 2013. 00:14:13.735 --> 00:14:17.575 So I've been in the game for quite a while and I've learned a lot over the years. 00:14:17.575 --> 00:14:22.435 And I can truly, honestly say like the game changer for me was learning how to 00:14:22.435 --> 00:14:24.265 run paid ads and how to make that work. 00:14:24.465 --> 00:14:28.335 When I finally cracked the, the code of paid advertising and using 00:14:28.335 --> 00:14:32.235 paid ads to grow in 2020, that's when everything changed for me. 00:14:32.235 --> 00:14:37.745 That's when business became a lot easier, and I finally like overcame my financial 00:14:37.745 --> 00:14:41.375 struggles and got out of the living paycheck to paycheck thing and always 00:14:41.375 --> 00:14:43.625 hustling for the next client or customer. 00:14:43.825 --> 00:14:46.855 I finally got out of like scarcity mode, you know, and 00:14:46.855 --> 00:14:49.225 I had room to breathe finally. 00:14:49.425 --> 00:14:53.325 And so I'm a big proponent, as you might see, as you might 00:14:53.325 --> 00:14:55.365 hear uh, of paid advertising. 00:14:55.565 --> 00:14:57.665 And I definitely, I definitely think it's worth, I. 00:14:57.765 --> 00:15:01.995 Figuring out how to make it work and, relying less on organic 00:15:01.995 --> 00:15:03.265 marketing to grow your business. 00:15:03.265 --> 00:15:06.895 Looking at organic marketing as more of a long-term branding strategy. 00:15:06.895 --> 00:15:09.265 A lot of people like to get in this argument of like, 00:15:09.265 --> 00:15:11.455 what's better organic or paid. 00:15:11.605 --> 00:15:13.795 It's, it's not a game of either or. 00:15:14.095 --> 00:15:15.415 It's a game of both. 00:15:15.515 --> 00:15:16.355 You need both. 00:15:16.505 --> 00:15:19.725 It's not like, should I do paid ads or organic marketing? 00:15:19.785 --> 00:15:20.355 It's. 00:15:20.455 --> 00:15:23.065 Which one should you put more of your attention on, depending on 00:15:23.065 --> 00:15:24.385 where you're at on your journey. 00:15:24.585 --> 00:15:26.175 It's not that you should only do one. 00:15:26.175 --> 00:15:29.595 It's like, yeah, you need both, but you should probably put more time 00:15:29.595 --> 00:15:33.090 and attention on paid if you're, if you haven't figured that out yet, 00:15:33.090 --> 00:15:37.280 because that's the way that you can actually grow quickly and control 00:15:37.340 --> 00:15:39.290 how fast you grow your business. 00:15:39.290 --> 00:15:39.650 With. 00:15:39.710 --> 00:15:43.820 With organic, it's much less predictable if you're trying to use organic as 00:15:43.820 --> 00:15:47.630 a, as a method for rapid growth, because the way I see it, organic 00:15:47.630 --> 00:15:49.070 marketing is not meant for that. 00:15:49.095 --> 00:15:52.695 Organic marketing is not designed to give you rapid growth. 00:15:52.895 --> 00:15:56.435 I mean, yeah, if you go viral and stuff, maybe, but again, that doesn't 00:15:56.435 --> 00:16:00.335 always translate into, into financial success just 'cause you can go viral. 00:16:00.458 --> 00:16:04.508 so organic marketing is really designed more for like a long-term branding kind 00:16:04.508 --> 00:16:10.119 of thing But if you're impatient like I am and you want results like now, like in 00:16:10.119 --> 00:16:15.749 days instead of months or years, then paid advertising is definitely the way to go. 00:16:15.949 --> 00:16:19.009 So if you haven't figured out paid ads, definitely start 00:16:19.009 --> 00:16:21.349 learning and make it a priority. 00:16:21.549 --> 00:16:21.579 I. 00:16:21.579 --> 00:16:24.524 Because I, it might be the thing that really changes everything for you. 00:16:24.724 --> 00:16:27.214 So I'm gonna be talking a lot more about this in future episodes. 00:16:27.214 --> 00:16:29.254 Just wanted to give a, a little update. 00:16:29.254 --> 00:16:32.664 I haven't posted in quite a while, so just wanted to get in touch with you and 00:16:32.664 --> 00:16:33.774 lemme know if you have any questions. 00:16:33.834 --> 00:16:35.574 I'll talk to you in the next one piece.