I’m Josh Kopel, a Michelin-awarded restaurateur and the creator of the Restaurant Scaling System. I’ve spent decades in the industry, building, scaling, and coaching restaurants to become more profitable and sustainable. On this show, I cut through the noise to give you real, actionable strategies that help independent restaurant owners run smarter, more successful businesses.
In this episode, I dive into strategies for boosting restaurant profitability without raising prices. I explain why it’s so important to see restaurants as providers of time slots rather than just food and beverage, and how that shift impacts service. I share why the first 20 minutes of the guest experience matter most, plus the tactics I use to improve pacing, satisfaction, and table turns.
Takeaways:
- Most restaurant marketing fails because it's built on guesswork.
- Awareness doesn't pay the rent, behavior does.
- If it doesn't move a booking, a purchase or return visit, then it's just noise.
- We want to align with behavior, not alter it.
- Triggers turn offers into rituals.
- The fastest money you can make is in the list you already own.
- Stop chasing strangers while your regulars gather dust.
- Create experiences that use desire that already exists.
- If it wouldn't move you, it probably won't move them.
- Your marketing must move the needle in your business.
Chapters
00:00 Introduction to Restaurant Success
01:21 Reframing Restaurant Profitability
02:51 Understanding Time as Inventory
05:45 Optimizing Service for Profitability
If you’ve got a marketing or profitability related question for me, email me directly at josh@joshkopel.com and include Office Hours in the subject line. If you'd like to scale the profitability of your restaurant in only 5 days, sign up for our FREE 5 Day Restaurant Profitability Challenge by visiting
https://joshkopel.com.
What is FULL COMP: The Voice of the Restaurant Industry Revolution?
What if I told you that the difference between struggling and thriving in the restaurant industry is just one conversation away?
I’m Josh Kopel, a Michelin-awarded restaurateur who’s spent decades building blockbuster brands across every tier of dining. I know the challenges you’re facing—because I’ve been there. That’s why I created FULL COMP.
Every week, I go one-on-one with the smartest minds in the game: restaurateurs, chefs, and industry insiders who’ve cracked the code. Together, we unpack their biggest wins, hardest lessons, and the strategies that changed everything.
No fluff, no filler—just actionable insights to help you boost profits, build your brand, and create the kind of restaurant you’ve always dreamed of.
So, if you’re ready to stop spinning your wheels and start seeing results, hit subscribe.